Global Marketplace: Strategic Analysis of Glaxo Smith Kline

This report provides a comprehensive analysis of Glaxo Smith Kline (GSK), a major pharmaceutical company operating globally. It examines the strategic importance of maintaining a global presence, emphasizing revenue generation, growth opportunities, and competitive advantage. The report delves into the impact of globalization on GSK, discussing challenges and benefits. Furthermore, it explores the range of strategies and analytical tools employed by international organizations, including international trade theory, trade statistics, and tariff/market requirements. The analysis highlights how these tools aid in understanding market dynamics, identifying opportunities, and making informed decisions. The report concludes by summarizing the key findings and emphasizing the importance of maintaining a global perspective for business success. The report also includes an executive summary, company background, and references.

Global Marketplace

Table of Contents
EXECUTUIVE SUMMARY...........................................................................................................1
COMPANY BACK GROUND.......................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Strategic importance and impact of maintaining a global organisation.......................................2
Discussion of range of strategies and analytical tools used by international organisations........3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

EXECUTUIVE SUMMARY
The present project is based upon GSK (Glaxo Smith Kline) which is a pharmaceutical
company headquartered in London, United Kingdom. The organisation is operating business at
global level and also carrying out operational activities systematically. Globalisation has
benefited other companies just like GSK to operate business in multiple countries. All the
entities which are running operations in different nations are required to maintain their business
properly at global level. It is essential for them to identify growth opportunities and competitive
advantage in the market. The major impact of the maintenance of international trade is high level
of growth of business because it will help the enterprises to attain all the business goals by
executing operations properly. There are various types of strategies or theories and analytical
tools that are recommended to all the entities to use as with the help of them actual market
situations along with opportunities could be identified. The theory for international trade should
be used by entities to analyse impacts of trade policies. Trade statistics, Tariff and market
requirements etc. are some analytical tools which should be used by organisations to execute
business systematically.
COMPANY BACK GROUND
Glaxo Smith Kline (GSK) is one of the biggest multinational company which is operating
business under pharmaceutical industry and selling its products all around the world. The
enterprise is mainly established in Brentford, London, United Kingdom. CEO of the entity is
Emma Walmsley and its revenues for year 2018 are more than 30 billion pounds. There are
various subsidiaries of it which are Stiefel Laboratories, Tesaro, ViiV Helath Care Limited etc.
main purpose of the company is to help people to live longer, do more and feel better. Goal of
the entity is to be one of the best performing and most innovative and trusted pharmaceutical
organisation (Background of GSK (Glaxo Smith Kline), 2020). The enterprise is highly focused
with transparency, development, teamwork, respect, patient focus, integrity etc. All of them are
values and expectations of the company. The organisation is operating business for the aim of
bringing differentiated and high quality medical products for large number of people so that they
can deal with their health issues properly. Main priorities of the entity are trust, innovation and
performance and the staff members are trained to pay attention towards all of them so that
business could be operated properly at global level.
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INTRODUCTION
Global marketplace is a market where different companies from various nations exchange
their goods, services and labour. Main thing which is required by it is standardization in products
and services so that buyers can differentiate them on the basis of their standard. This project is
based upon GSK which is a pharmaceutical company of UK (Beerepoot and Lambregts, 2015).
Present discussion covers detailed analysis of strategic importance and impact of maintaining
global organisation. Additionally, range of strategies along with analytical tools used by
international organisations are also covered in this project.
MAIN BODY
Strategic importance and impact of maintaining a global organisation
Globalisation can be defined as the process of removing barriers for the organisations to
operate business in multiple locations. With the help of it large as well as small business entities
are able to sale their products and service in different nations. GSK is one of the biggest
multinational business entities which are carrying out operations at global level. For all such
types of companies it is very important to maintain the company world wide. Significance of it
could be understood with the help of following points:
 By maintaining business at global level GSK will be able to generate higher revenues and
profits which will help to execute operations properly.
 Managing organisation at global level is vital for GSK because it can help the managers
to find growth opportunities for business (Czinkota and Ronkainen, 2013).
 Maintaining business at world wide is very important to deal with competition because if
organisations get fail in it then it may affect the market share negatively.
All the impacts of maintain global organisations are as follows:
 Maintaining global organisation such as GSK is very difficult job which may lead the
management towards stress as they have to keep detailed information of the market and
competition in it.
 The positive impact of it is that it can help an organisation to grow as proper maintenance
will result in higher demand of products in market and increased number of customers.
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Discussion of range of strategies and analytical tools used by international organisations
International organisations such as GSK use different types of theories or strategies and
analytical tools to operate business in systematic manner. Description of all of them is as
follows:
Theory or strategy – International trade theory: It is mainly based upon economics in
which organisations try to analyse patterns of international trade along with its origin. In GSK it
is used by the top level executives for the purpose of identifying impacts of their trade related
activities so that effective decisions could be taken for future development. It also guide to
analyse the implications of policies which are mainly formed for the entities which are executing
business at global level. With the help of it, mangers try to find ways in which they can attain
competitive advantage for business and increase profitability (Glasbergen, 2013).
Analytical tools: While operating business at international level it is very important for
organisations such as GSK to pay attention towards different analytical tools. All of them are
required to be focused to execute operations properly as these are some of the elements that
facilitate the process of carrying out operational activities. Some of them are described below:
 Trade statistics: It is related to the market structure of the international market which is
required to be analysed by GSK to seek opportunities for its diversified products.
 Tariff and market requirements: It is another analytical tool which is focused by GSK
to be aware of all the tariffs which are required to be paid by it to execute business at
global level. With the help of it management also analyse the requirements of customers
in international market so that all of them could be fulfilled to generate higher profits
(Stead and Stead, 2013).
All the above described analytical tools and strategies are focused by international
organisations as all of them help to find ways to develop the business and attain future growth.
CONCLUSION
From the above discussion it has been concluded that global market place is a platform
where sellers and buyers can interact with each other and exchange goods, services and labour
against money. It is vital for all the international organisations to maintain their operations as it
can help to attain competitive advantage and grow the business. The theories or strategies and
analytical which are used by such entities are international trade theory, trade statistics, tariff and
market requirements.
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REFERENCES
Books and Journals:
Beerepoot, N. and Lambregts, B., 2015. Competition in online job marketplaces: towards a
global labour market for outsourcing services?. Global Networks. 15(2). pp.236-255.
Czinkota, M. R. and Ronkainen, I. A., 2013. International marketing. Cengage Learning.
Glasbergen, P., 2013. Legitimation of certifying partnerships in the global market place.
Environmental Policy and Governance. 23(6). pp.354-367.
Stead, J. G. and Stead, W. E., 2013. The coevolution of sustainable strategic management in the
global marketplace. Organization & Environment. 26(2). pp.162-183.
Online
Background of GSK (Glaxo Smith Kline). 2020. [Online]. Available through:
<https://www.gsk.com/en-gb/about-us/>
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