Workplace Health: GSK's Health Promotion Campaign on Obesity

This report outlines a health promotion campaign designed for GSK, a pharmaceutical company, with the primary aim of addressing and controlling obesity among its employees. The campaign incorporates various strategies such as informative posters, motivational video clips, and speeches from experts to encourage weight reduction. Key resources include financial investment of around £3000 for campaign materials and activities, as well as human resources such as doctors, nutrition experts, and support staff. The target audience includes front-line employees and those working in manufacturing units. The campaign also emphasizes the importance of health policies developed by management to achieve health-related objectives and improve the overall well-being of the workforce. Desklib provides access to similar solved assignments and study resources.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Health Promotion Campaign
Work place Health Promotion on the Obesity in GSK
Most of the campaigns are based on the health policy
and it is developed by the management so these helps
to the organization to attain their health related
objectives and cure the health of the targeted
Aims: They are having aim to
control obesity of the people in the
work place and aware people about
it.
INTRODUCTION: The Department of the
Health is having focus to improve health of
the employees which are working in the
multinational companies and here is health
promotion campaign is given for GSK
which is a pharmaceuticals company. This
health promotion campaign is having focus
on the obesity which is big issue for the
society and as well as for the organization
also.
Strategies:
Posters: Department of the
Health can provide posters
to employees which give a
message on the obesity.
Video clips: Health
promotion department can
show a video clip which
motivates to employees to
reduce their extra fat.
Motivational speech:
Motivational speakers can
be arranged by the health
department which can
motivates them to put
down their weight.
Resources:
Finance: Different activities have to be performed in this so it is essential element to
execute these activities. Posters, video clips and motivational speakers are the main factors
which have huge need of the investment. Around £ 3000 can be invest on this campaign.
Human resources: Doctors team, nutritious experts, machines operators, supports boys are
the main needs in the human resources.
Machines: Weight machine, projector, speakers and mic are the main needs in the technical
equipment.
Target: Front line
employees,
employees of the
manufacturing units
are the main target.
Needs: They are
having huge need to
gain the fitness and
reduce the extra
weight.