Applying Gibb's Reflective Cycle: A Case Study of GUCCI's Challenges

This case study report uses Gibb's Reflective Cycle to analyze a situation faced by GUCCI, where a product issue led to operational adjustments. The reflection covers the student's feelings, evaluation of the situation, analysis of GUCCI's actions, and a proposed action plan. It highlights the importance of understanding the situation, critical thinking, and learning from mistakes. The report concludes that proper research and accepting responsibility are crucial for business success. The student acknowledges the support received from mentors and tutors in understanding the case, emphasizing the value of brand image and calm decision-making in overcoming challenges. Desklib offers a wide range of solved assignments and past papers for students.

Case study 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Gibb's Reflective Cycle...............................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES:...............................................................................................................................5

INTRODUCTION
This report is based of case study. Gibbs model of reflection is used to describe the
experience.
MAIN BODY
Gibb's Reflective Cycle
Description: It is the first stage of the model. This reflection is based on cased study on
GUCCI. The brand faced issues related to a product and stopped their operation related to the
product.
Feelings: I was feeling scared at the time of reading this case study. It is analysed that the
case study will help me in enhancing my knowledge and use the same in future (Adeani, Febriani
and Syafryadin, 2020). There are problems mentioned in the case study at that was not good to
study about. It is seen that in the initial level of this case I was worried about understanding the
issues faced by GUCCI.

Evaluation: It was a positive experience. I am able to know and grab knowledge about
GUCCI. He way organisation operate and bring innovation. I also come to know about the ways
that are being used by the organisation to deal with the challenges that they face. It is important
to mention that I was able to understand the case because of the support of my mentor and tutor.
It is evaluated that the business organisation focus on brand image more than earning profits
(Chang, 2019). I have also learned that if any negative situation will arise I will stay calm and
will accept my mistake. It helps the company to overcome the challenge. It is necessary to
understand the issue and work on the same. It is also necessary to not repeat the same and take
lessor from the event.
Analysis: It is analysed that GUCCI must have thought of people. The product launched
by them caused problems and their brand image was also hampered due the event. A business
organisation faces issues due to the changes going on in the market. It is analysed that the
company must understand the mistake so that they are able to take necessary actions of
improvement (Rolfe and Freshwater, 2020). The situation was not in control but the company
faces loss as they production of the product was done. I have understood the case as my teachers
and colleagues help me to understand the case.
Conclusion: It is concluded that there is need of proper understanding skills and critical
thinking skills in order to understand a case. It is also necessary to understand the situation and
grab insights from the same. It is seen that I am able to understand the situation and GUCCI has
taken all the suitable measures that they can. It helped the company to operate effectively.
Action Plan: It includes the set of actions that can be taken in order to achieve success. I
have understood that there are various problems that organisation faces. So I would have
conducted proper research before launching product in the market. It is also important to accept
the mistake that is being done by the organisation.
CONCLUSION
The above report is based on Gibb's reflective cycle. Each stage of the reflection has its
own importance and necessary to mention.

REFERENCES:
Books and Journals
Adeani, I.S., Febriani, R.B. and Syafryadin, S., 2020. USING GIBBS’REFLECTIVE CYCLE IN
MAKING REFLECTIONS OF LITERARY ANALYSIS. Indonesian EFL Journal, 6(2),
pp.139-148.
Chang, B., 2019. Reflection in learning. Online Learning, 23(1), pp.95-110.
Rolfe, G. and Freshwater, D., 2020. Critical reflection in practice: generating knowledge for
care. Bloomsbury Publishing.