DIT: Report on GUCCI Business Information System and Strategies

This report analyzes the business information system of GUCCI, a prominent luxury brand in the fashion industry. It begins with an executive summary and an introduction to GUCCI, highlighting its products, services, and global presence. The report then explores the impact and importance of information systems on GUCCI's operations, emphasizing communication, decision-making, and customer management. The core of the report focuses on three key information systems: Transaction Processing System (TPS), Management Information System (MIS), and Decision Support System (DSS), detailing their functions, applications, and impacts. The TPS is examined for its role in managing transactions and inventory, the MIS for providing assessment summaries, and the DSS for aiding decision-making. The report concludes with recommendations and a conclusion, providing a comprehensive overview of GUCCI's information systems and their strategic importance. References are included for further study.

Managing Information and Technology
[DATE]
DIT
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Executive summary
To manage and implement knowledge in a correct manner is considered as the most skillful task
nowadays. The knowledge management is not an easy task. There are various steps that are
designed on a definite basis, through which any organization can be able to achieve frequent and
random success in an organized manner. The mutual coordination of the knowledge and
management is essential to hold and manage effective organizational information system. Apart
from the information management system, the managers are also looking forward in developing
various strategies and plans on an organizational level. The managerial responsibilities are also
very high, so one needs to think high to achieve higher ends.
The networked information system for the organization also plays a specific role in sharing the
information from one location to another. The information system mainly deals with sharing the
information through database, software and other services. To manage these services in a
structured way, the planned strategy is identified initially. Not only the big organization, but the
small organization is also looking forward for the modern approaches related to the information
system. In short, it can be considered that the information system is considered as a backbone for
growth and development.
In order to discuss the business information system, the report is being prepared. The report is
helpful in putting up light on the major aspects related to the organization. The organization
which is selected for the discussion is named as GUCCI.
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Contents
Introduction.................................................................................................................................................3
Product and Services...............................................................................................................................4
Impact and Importance of information System of the Business...............................................................4
Analysis.......................................................................................................................................................6
Transaction Processing System...............................................................................................................7
Management Information System............................................................................................................8
Decision Support System.........................................................................................................................9
Recommendations& Conclusion...............................................................................................................10
References.................................................................................................................................................12
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Introduction
GUCCI is considered as the brand ambassador in the domain of fashion industry. The brand is
equipped with multiple resources and services, through which the customers can select products
as per the requirement.The organization is identified as one of the most admired luxury brand for
different products. It was firstly introduced by Guccioo Gucci in Florence in the year 1921.
Currently, Gucci is operating in nearly 278 stores across the World and online-purchasing store
are also available for the consumers. After introducing a new definition for fashion on an
international level, GUCCI has also introduced a new concept of jewellery, sunglasses, bags and
other fashion accessories. Now, the organization is in tie ups with different organizations for
promoting CSR activities on an international level. The report focus majorly on the business
information system related to the GUCCI. Being a renowned brand, it is essential for GUCCI to
manage the data and services for the consumers. To manage accurate work procedure within the
organization, a correct information system is introduced. The sections which are helpful in
explaining the concepts has been covered (Gucci, 2016).
The product and services section is helpful in explaining the different types of products and
major services provided by the GUCCI to its consumers. The second section is the impact and
importance of information system for the organization and its processing. Through this section,
there is a specific impact on information system which has been analyzed.
The third section is the major section related to the analysis. This section will be helpful in
explaining the three different types of information system through which the management of the
organization can be executed.
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Product and Services
The wide and exclusive range of GUCCI is highlighted for the consumers. The different products
and services are mentioned below.
The special apparels are designed for women, men and children. These apparels have a unique
and different look in comparison to the other companies. The products are designed on a special
order for valued customers. The second section of the organization relates to the different
fashion accessories. These fashion accessories are trendy and classy. The latest brand and
services are delivered to the consumers for improvement of the organization. The third section of
the products and service mainly covers the décor, gifts and beauty sections. In this section, the
organization provides a variation of expensive and luxurious gifts for the clients. The range of
personalized gifts is also arranged for the consumers. These gifts are especially designed for
different category of male, female and children (Carson & Griffeth, 1990).
Impact and Importance of information System of the Business
The information system holds a specific importance on an organizational level. For every
organization, it is essential to maintain the information system. This information system will be
helpful in providing an assistance for improvement in existing situation related to the
organization. The business information system should be planned in such a manner, so that it
can be able to provide different types of assistance to the organization (i.e. GUCCI).
It creates a strong communication by gathering and distributing information among different
channels of the products supplied. The email and other communications tools are considered as
more effective, but on an internal level the managers who can share their information easily. As
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Gucci is a brand icon, so it is essential to manage the data privately. The information system will
be helpful in providing the encrypted communication tools, so that the information sharing can
become easy (Nowduri, 2010).
The positive impact of information system is observed on the decision making system of Gucci.
In various fields, a definite set of decision is required. For example promotions, marketing,
logistics management, inventory management and many more. To make a definite and proper
decision, it is essential to come up with a specific decision making process.
The long term management of the records and service can also be managed by using the specific
information system in the organization. Due to different domains, the wide range of customers
dealing is observed in GUCCI. To manage the customers dealing, the tools for recording the
maintenance needs to be observed critically. These tools will be helpful in providing assistance
on a larger scale (Warren, 2008).
The business information system makes a stable growth for the organization. For Gucci, the
business information system is very critical and important. Because, it can be able to provide
growth assistance for the overall growth of the organization. The strong communication channel
is also defined with the help of information system. This communication channel will be helpful
in developing a strong networking among employees and the exchange of information can be
easily managed. The business information system may also be helpful in providing assistance
for generating more specific business opportunities for the organization. By these business
opportunities, the level of competencies may improve on an organized level.
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Analysis
The Business information system plays important role in the improvement and development of
the organization. The business information is categorized into various sections, which can be
able to provide guidance to the organization in the correct way. As the organization selected for
discussion is the GUCCI, so it is essential to select the most specific business information system
for the organization. Firstly, the diagram shown below depicts the different types of knowledge
information system.
The three types of knowledge and information system which got selected for the organizational
success and achievements are identified as a Transaction Processing System, Management
Information system and Decision support system (Friedman, 2017). All these three systems will
be helpful in providing specific assistance to the organization to achieve targets decided by it.
The purpose of selecting this system is to provide accurate processing to system on a large scale.
Apart from this, there are other systems as well, which are helpful in handling the knowledge
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B U S IN E S S IN F O R M A T IO N
S Y S T E M Transaction
Management System
Management
Information System
Decision support
System

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system. These are identified as the customer management system and other different type of
processing system.
Transaction Processing System
The first system which got selected for the system is identified as the transaction processing
system. This system is considered as a highly appreciated system by consumers as well as the
employees of the organization. To manage the transaction processing system, various tools and
services are identified. As, it is defined in different sections above that the GUCCI is identified
as one of the customer oriented organization, in which demands and services consume can be
fulfilled easily. So, to manage the variety of the product and to create a specific approach for
every product the transaction processing system is used (Takahara, et al., 2005).
The processing and implementations of applications in TPS can vary as per the requirement of
the organization. For a small organization, the TPS is brief and specific. But for a large
organization like GUCCI, the system is wide and divides into various sections. Gucci deals in
different type of services like the apparel, watches, jewelry and various other industries. To
manage the records of these domains and to identify the daily usage of consumers TPS is used.
GUCCI operates on international as well as on a local level. There are various outlets through
which products can be purchased. In fact, the online purchasing of the products is also getting
common nowadays. In this scenario, maintenance of stocks and fulfillment of consumers’ desire
is essential. The TPS system maintains all these things in an organized manner. The specific
accounting assistance can be generated through this system easily (Zuccaro, 2016).
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The TPS system may impact the organization both in a negative and positive manner. In a
positive manner, the organization can be able to generate the best possible calculations on a large
level. The negative impact is that the human resource and manpower is not required because
software can be able to provide specific assistance (Ahamed, 2016).
Management Information System
The second type of business information system is identified as the management information
system. This system is helpful in providing an assessment summary to the employees. Through
the assessment summary, the employees and higher authorities of the organization can change
products according to the requirement of consumers. The MIS can be helpful in providing
statistical, operational and current scenario for the organization. By identifying an actual scenario
related to the products, output can be generated (Karim, 2011).
For Example, GUCCI launched a specific range of watches for males as well as females.
Somehow, the appearance is similar to Rado and Fossil. In this case, the profit and loss can only
be identified by total sale of the products. Through MIS it could be possible easily, because MIS
provides opportunities to the employees to manage data and draw charts to identify specific
conclusion for the product. By assuming the different data and charts, the organization can be
able to identify its current situation on local as well as on an international level. The positive
aspect of MIS is that, it may be helpful in providing the competitive aspects related to the
organization and the negative impact is that the organization has to rapidly change the range of
products on a regular basis to achieve the target (Sargent, 2017).
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Decision Support System
The last system which is considered for research is considered as the decision support system.
The decision support system will be able to provide specific directional aspects. By the decision
support system, the situation can be evaluated on different parameters and on that basis; results
can be generated in an easier manner. The Gucci is identified as one of the best business
generating organizations. The issues related to different situations are very common in the
organization. Sometimes, the issues can be related to the accounts and sometimes occurred with
the logistics and inventory management. So, to face these situations and to maintain equilibrium
between these services, the decision support system work as a supporting element (Association,
2014).
The working structure of DSS is quite different from the other two systems define above. In this
system, the managers and higher authorities of the organization can be able to frame decisions
for upcoming projects and services. Sometimes customers want to inquire about products and
services offered by GUCCI. At that time, this system was helpful in generating the feedbacks for
consumers. On this particular feedback, they can make their summary and draw conclusion
easily. The DSS is highly supported by the tool named as key performance indicators commonly
called as “KPI”. These KPI will be helpful in generating the specific results for drawing a
conclusion for the organization. In every aspect, the different KPI’S are observed. The level of
evaluation and standard of business information system can be identified with the help of
KPI.The variations in KPI are being observed for the different products and services. These KPI
will be helpful in making the analysis easy and successful (Moja, et al., 2014).
The DSS provides both positive and negative impacts on the organizational processing. It may be
helpful in making the charts and performs statistical analysis on a large scale. The diagrammatic
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representation will be helpful in guiding the organization for specific support and services from
the information system. The negative impact is that, it is essential to hire a specific consultant
who can be able to draw conclusions for the whole analysis. The consultants with higher
qualification and analytical skills can only be suited for the complete analysis of the structure.
Merely, the usage of tools and services is not efficient for the organizational development
(Association, 2014).
After observing the scenario, mentioned in the above discussion, it is quite clear that the system
specified above will be helpful in defining major aspects related to the management of the
system. But, there are some principal components of networking as well, which may be helpful
in providing assistance or improvement. To manage the database system, the new and advanced
software systems are introduced. These tools are also helpful for supporting the systems as well.
Apart from the various tools and techniques, the concept of networking is also being introduced
by which it could become easy to coordinate with the data stored on local as well as on an
international level. For storing data and making it safe, there are various security devices that
can be applied in the organization. This will be helpful in providing assistance for the
improvement.
Recommendations& Conclusion
By observing the above piece of work, it is observed that the organization is specifically framed
in performing specific functions. But, still some improvement and changes are required in the
existing system. To manage the transaction system the organizations have to recruit suitable IT
enabled team which can provide assistance in managing the information system. This will be
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helpful in strengthening the transaction procedures of the organization. For improving the
management system of organization, the most advanced procedures and services can be
identified. This will enhance the working methodology of the management of Gucci. For the
decision support system, some tools and services should be offered which may be helpful in
providing planned efforts for the organization. Apart from this, the other steps should also be
initiated on a regular basis through which the development of the organization can be possible.
The stability and current market situation of the organization is well established and organized.
But, the competitors and other growth perspectives can reduce the efficiency of the products in
the market. For making the competition healthy and to survive in such a competitive
environment, it is essential to come up with an organized and specific strategy related to the
information system. Through these perspectives, the improvement in the existing system can be
possible.
Nowadays, the monetary and economic aspects of the GUCCI are required to improve. To
manage these aspects, it is essential to come up with the best and advanced business information
techniques. The tools and services should also be based on modern techniques, so that the
suitable output can be generated.
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