This report provides a detailed analysis of the Gucci brand's marketing mix. It begins with a company background, highlighting Gucci's origins, competitors, and financial performance. The report then delves into Gucci's vision, mission, and values, emphasizing its commitment to luxury, craftsmanship, and corporate social responsibility. The analysis of the Gucci logo explores its significance and the representation of its founder. The core of the report focuses on the marketing mix, examining Gucci's product offerings, pricing strategies (premium pricing), distribution channels (including both physical stores and online presence), and promotional activities (including celebrity endorsements and innovative marketing campaigns). The report also references several books, journals and online resources which have been used to support the claims made in the report.
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