Project Management Plan for New Product Launch at London Fashion Week

Desklib provides past papers and solved assignments. This project details Gucci's summer shoe launch.

MANAGING A SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
Introduction................................................................................................................................1
Task............................................................................................................................................2
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set.................................................................................2
b) Produce an appropriate project management plan that includes relevant
actions to meet objectives and timeframes.........................................................................3
c) Conduct research to generate knowledge which will form the basis for analysis of
the scenario posed in the brief.............................................................................................9
d) Analyse your findings and draw conclusions to form the basis for
recommendations...............................................................................................................14
e) Present and produce your project in an appropriate manner for the intended
audience...............................................................................................................................20
f) Communicate your recommendations in an appropriate manner for the intended
audience...............................................................................................................................26
g) Complete a performance review that addresses the following:.................................29
Conclusion................................................................................................................................31
References................................................................................................................................32

LIST OF TABLES
Table 1: Project management plan.............................................................................................3
Table 2: Budget for the objective...............................................................................................4
Table 3: Work Breakdown structure..........................................................................................6
Table 4: Gantt chart....................................................................................................................7
Table 5: Project Milestone Plan.................................................................................................8
Table 6: Project Logbook.........................................................................................................12
Table 7: Performance review...................................................................................................29

Introduction
The advent of globalization has resulted in increasing competition and thus a proper project
management plan is vital for organizations like Gucci to compete and expand its products.
Gucci is a fashion retail industry that deals in a variety of products including shoes. It is one
of the successful manufacturers of leather shoes. The current project report will focus on the
project aims and objectives and discuss the aspects of project management plan. Further a
small scale research will develop a proper understanding about the customer’s preference for
the brand new summer shoes. Appropriate tools and techniques will be used such as Gantt
chart, project logbook and milestone plan to determine true and fair result.
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Task
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set
Title of the project: The project is concerned with the launch of a brand new summer shoe
product by the Gucci brand and to manage the event at London fashion week during 16th-20th
February, 2019 so that the product can be sold effectively.
Statement of the project: The project report is concerned with determining the impact of
launching a new variety of shoe product in the market to enhance its competitiveness. Gucci
is a well-known brand and hence proper project management plan will enhance the customer
base. The organization is looking for effective strategies so that expansion can be achieved
(Choi, 2018).
Rationale of the project: The project management plan about the impact of new product will
provide a clear understanding about the success of new product and its demand in the market.
The new strategies for conducting business in emerging market and grabbing the right
opportunities will be discussed.
Aim of the project: The goal of the project is to plan and develop a summer shoe brand and
determine the marketing plan so that they can be placed in the London fashion week that is
being organized in February to enhance its sale.
Objective of the project:
 To bring innovation in the shoe industry so that competitiveness can be gained.
 To observe that the production process is completed well on time
 To determine the customer preference about the new brand and devise marketing plan
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b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes
A project management plan is a helpful device that supports in achieving the set objectives.
The plan presents the essentials that are required to conduct proper activities relating to the
project. The aspects of cost, time, resources, risk and communication pattern supports in
strategic planning of activities.
Table 1: Project management plan
Aspects Description
Cost The designing of a brand new summer shoe
and its effective marketing in the London
fashion week will include both fixed and
variable cost on research, production and
marketing activities. It has been ascertained
that an amount of £47,000 needs to be
invested and an additional surplus of £ 5000
is required to meet contingencies of situation
in the London fashion week advertisement
(Heagney, 2016).
Scope The scope of the project is divided into
product scope and marketing scope. The
product scope will determine the success of a
new product and its acceptance in the current
market scenario while the marketing scope
will reflect the efficiency of an organization
say Gucci to attract customers through
innovation in products.
Time The London fashion week is to be held in the
second week of February and hence as a
project manager the deadline needs to be met.
According to estimations the current project
plan will require approximately 30 days to
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accomplish its goal (Turner, 2016).
Quality The quality of project management is
maintained through proper use of tools and
techniques such as Gantt chart and work
breakdown structure to ensure that the results
are on point and effective.
Communication The organization recruits large number of
human resources and experts that need to
coordinate their activities through proper
channels of formal and informal
communication such as E-Mails,
conferences, mails and messages so that the
project plan can be achieved on time (Binder,
2016).
Risk Different types of risks have been identified
while conducting the project management
plan such as lack of communication between
the various experts and shareholders. Further
optimum utilization of resources is a major
issue that has been identified. The new brand
must provide ultimate satisfaction to its
customers. Hence the risk needsto minimize
with proper planning.
Resources The completion of project management plan
will require the utilization and
implementation of proper financial,
technologicaland human resources. The
proper adoption of resources will develop
cost effectiveness and timely completion.
Table 2: Budget for the objective
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Project requirements Cost (£)
Project research and planning 10,000
Hiring professionals and experts 7500
Formation of effective team of researchers 9500
Gathering essential resources 4500
Methods of data collection 4500
Research activities 6000
Analysis and interpretation 5000
Total £47,000
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Work breakdown structure is an effective tool that supports in delivering the organizations
team work into manageable sections (Lock, 2017). It is a hierarchical division of work into
achievable sections. It divides the project into smaller achievable components. A Gantt chart
is a bar graph that determines a project schedule and depicts the relationship of various
activities and its schedule for completion.
Table 3: Work Breakdown structure
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analysing the imapct of new
summer shoe product on teh
customers through effective
marketing
Planning
Scope
analysis
Timescale
planning
Context
developmen
t
Market
analysis
Requirements
Stakholder
analysis
Budget analysis
Risk and benefit
analysis
Competitive
analysis
Pre-
designing
Streatgy
selection
Design
proposal
Determine
market
potential
Designing
Physical
resources
Risk
management
Decision
making
Implement
ation
Documentat
ion
Execute
plan
Testing
and
monitoring
Test
physical
installatio
n
Quality
analysis
Post
implementa
tion
Development
and training
Take suggestion
with stakeholder

Table 4: Gantt chart
Duration (In Days)
Activities 1 2 3 4 5 6 7 8 9 1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
2
5
2
6
2
7
2
8
2
9
3
0
Creating of
effective plan
Resource
allocation
Implementing
the formulated
plan
Collecting the
data
Analyzing the
data
Conclusion and
recommendation
7

s
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Table 5: Project Milestone Plan
The project management plan is an effective tool that ensures effective utilization of resources and proper allocation of time to various activities
so that the stated objective can be achieved. The above milestone plan states the days required to achieve one objective. The project management
plan has been supported with proper documents and evidences.
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