Gucci Summer Shoes Launch Project: A Project Management Plan

Desklib provides past papers and solved assignments for students. This project details the launch of Gucci's summer shoes.

Managing a Successful
Business Project

TABLE OF CONTENTS
Introduction....................................................................................................................................1
LO1..................................................................................................................................................2
P1 Devise project aims and objectives for a chosen scenario..........................................2
P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources.........................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion...............................................................................................................5
M1. Produce a comprehensive project management plan, milestone schedule and
project schedule for monitoring and completing the aims and objectives of the project
.....................................................................................................................................................6
LO 2.................................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research
methods......................................................................................................................................8
M2 Evaluate the accuracy and reliability of different research methods applied..........10
LO3................................................................................................................................................13
P5 Analyze research and data using appropriate tools and techniques........................13
P6. Communicate appropriate recommendations as a result of research and data
analysis in order to draw valid and meaningful conclusions............................................20
M3 Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations........................................................21
LO4................................................................................................................................................22
P7 Reflect on the value of undertaking the research to meet stated objectives and
own learning and performance.............................................................................................22
M4. Evaluate the value of the project management process and use of quality
research to meet stated objectives and support own learning and performance.........23

Conclusion....................................................................................................................................24
References...................................................................................................................................25

LIST OF FIGURES
Figure 1: Work Break down Structure........................................................................................5
Figure 2: Gantt chart.....................................................................................................................6

LIST OF TABLES
Table 1: Milestone.........................................................................................................................7
Table 2: Project Log book..........................................................................................................11
Table 3: Performance Review...................................................................................................22

Introduction
Globalization has evolved the ways of conducting business and has influenced its
operations as well as business activities in both positive and negative manner. With the
increasing competition, large scale organizations such as Gucci is planning to launch
new product (Summer Shoes) along with launch event in London week. The product
design manager is assigned the task to focus on completion of the product, market
testing, as well as seeking permission of the board before going to the fashion week.
The current project will therefore assess the project activities including data collection,
research methods, etc so that product development and launch can be successful.
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LO1
P1 Devise project aims and objectives for a chosen scenario
Project Brief:
Businesses now days are able to conduct its operations in free manner and in such
scenario, there is greater need of business to formulate new strategies and models so
as to gain competitive position in the market (Sivakumar and Roy, 2017). Therefore the
current project is to create a new product (summer shoes) as well as to launch in
London fashion week as a result of globalization.
Aim of the project:
The aim of the project is to launch new brand summer shoes by Gucci as well as to
make its launch successful in London Fashion Week so as to stay ahead with big name
brands that exist in the market as a result of globalization.
Objectives:
 To identify the influence of globalization while managing business functions
 To identify the areas that are essentially to be focused upon while developing a
new product
 To identify the competitive position of Guccci as a result of globalization (De
Brentani and Kleinschmidt, 2015)
 To recommend the ways for the successful launch of summer shoes in London
Fashion Week
P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources
Scope of the project: The project will help Gucci to understand the importance of new
product development so as to meet competitive position in the market as a result of
globalization. The organization will identify the utility of technological advancement as
well as benefits of human and other resources at affordable rates (Kerzner and Kerzner,
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2017). This is beneficial for the business to create high quality product at affordable
price which will further put positive influence on its sales, profitability, brand recognition,
etc.
Cost: The estimated cost of the project is $ 1500 that includes considering of online
sources, market research, and other activities. Along with this, $500 is kept aside as
contingency reserve so that uncertain risk can be handled in an appropriate manner.
Time: The project is estimated to be completed in 7 weeks so that activities such as
project planning, defining of various activities, data collection, formulation of
questionnaire, project implementation, project validation, etc.
Activity Initiation date Termination date Duration
R&D 1 Jan 2019 10 Jan 2019 10 days
Data Collection
and Analysis
11 Jan 2019 15 Jan 2019 5 days
Resource
Procurement
16Jan 2019 25 Jan 2019 10 days
Project Execution 26 Jan 2019 30 Jan 2019 5 days
Project Controlling 31 Jan 2019 9 Feb 2019 10 days
Closure of the
project
10 Feb 2019 14 Feb2019 5 days
Quality: For maintaining the overall quality of the project, principles of Total Quality
Management can be applied by Gucci that will further support the business organization
to attain the business standards as per the international specifications.
Communication: It is important to develop the effective communication plan so as to
enhance the interest of stakeholders towards the project (Heagney, 2016). Appropriate
process of communication will encourage the employees to share their ideas in an
effective manner and will also support the project manger to share changes in strategies
so that activities can be planned accordingly.
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Risk: Risk related to current project is related to:
 Inappropriate project execution
 Changes in scope of the project along with less knowledge about technological
advancements
 Shortfall of resources, as well as mismanagement of time
 Inappropriate communication among stakeholders
Resources: Human resources, technical tools (hardware and software) are important
for accomplishing the project. However lack of resources along with time delay is
considered as limitation of the project.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
Figure 1: Work Break down Structure
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Project plan for launching
summer shoes
Plan
Analysi
s of
scope
Plannin
g of
timesca
le
Developm
ent of
context
Analysi
s of
market
Requirem
ents of
resources
Analysis
of
stakehold
ers
Analysis of
Budget
Analysis
of Risk
and
benefit
Analysis
of
competitio
n in the
internatina
l market
Prior
designi
ng
Selection
of strategy
Proposal
designing
Market
potential
determinati
on
Designi
ng
Physica
l
resourc
es
Managm
ent of
risk
Making
of
decision
Execution
Documentat
ion
PLan
execution
Testing
and
reviewing
Test
physical
installatio
n
Analysis of
quality
After
execution
Develo
pment
and
training
Stakehol
der
suggesti
ons
Closing
of
project

Figure 2: Gantt chart
M1. Produce a comprehensive project management plan, milestone schedule and
project schedule for monitoring and completing the aims and objectives of the project
Project management plan is defined as approved and formal document that is utilised
for the management of the project. The plan is essential for attaining organizational
goals and objectives (Eskerod and Jepsen, 2016). It includes strategic decision making
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along with planning so that aim of product development and its successful launching
can be accomplished.
Table 1: Milestone
Activities/Week 1st 2nd 3rd 4th 5t
h
6th 7th
Topic selection
Aims and objectives definition
Manager and staff
recruitment
Analysis of scope
Plan structure
Budget and time scheduling
Identification risk and solution
Collection of information
Stakeholder’s communication
Data finding and analysis
Summary
Closing of the project
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LO 2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods
Secondary Data Collection (Qualitative research)
Positive and negative influence of globalization
According to Cleveland et.al.(2016), globalization has enabled the businesses to cross
geo political boundaries with the help of asset sharing and joint ventures. This has
further increased the competition and therefore it is important for business organizations
to implement some new business models to overcome the negative influences of
globalization as well as to gain the opportunities by focusing on its positive aspects.
One of the most important factors is technology that supports the business to grow at
international level. Organizations can successfully access the innovative and advanced
technology for the development of new product at affordable prices. This will support the
business to gain positive recognition in the market and with this it will be able to launch
its product in successful manner. Another advantage is of using social media marketing
that will help the organization to attract customers across the world. E commerce will
help the business to enhance its sales.
As per Clark et. al.(2018), Along with benefits of, there are certain a negative aspect of
globalization that includes increase includes competition as well as diverse range of
customers. Competition has influenced the organization to bring new products at lower
range as switching of customers is easier because of availability of similar products. In
addition this, organization has to develop wider and innovative range of products as per
the changing cultures and tastes.
Areas important for development and launching of new product
With the changing needs of customers and increasing demand, new product
development strategy is considered as one of the most important strategy that is to be
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