GUESS: Marketing Mix and Promotional Strategies for Sales Growth

This report provides an analysis of GUESS's marketing mix and promotional strategies. It begins with an introduction to the concept of marketing mix, focusing on how it helps businesses increase sales and profits. The report then delves into the specifics of GUESS's promotional mix, including advertising, sales promotion, and personal selling. It explores how these elements, such as TV ads, coupons, and direct customer interactions, are employed to promote the brand and its products. The report highlights the importance of a well-integrated promotional strategy for creating brand awareness and boosting sales. The conclusion emphasizes the importance of promotional mix in marketing. References from academic journals are included to support the analysis.

Guess
Promotion is one of the essential element of
marketing mix and it helps company to increase its
sales and profits of business.
There are various ways though which company can
promote its products and services. This poster is
based on GUESS company.
It is dealing in fashion industry and providing high
quality products to customers. This poster will
includes promotional marketing mix and its
different components.
Promotion
Kumar, S. and Patra, S., 2017. Does
promotion mix really help to enhance brand
equity: A literature review. Asian Journal of
Management. 8(4). pp.1387-1392.
Nyhan, B., Reifler, J., Richey, S. and Freed,
G.L., 2014. Effective messages in vaccine
promotion: a randomized trial. Pediatrics.
133(4). pp.e835-e842.
Sales Promotion
Sales promotion – It includes different
activities conduct by company in order to
increase sales of GUESS company. Sales
promotion can be done by offering coupons,
discounts, payment, gifts and so on.
Marketing mix includes different element of market
such as product, price, place and promotion.
Promotion marketing mix consist of various
elements which support in enhancing sales of
company and create awareness about GUESS
product in market area. Different elements of
promotion mix are mention below in detail.
Advertising – This refers as all paid promotional
activities done by GUESS company to attract
customers. Advertisement is non personal promotion
and it includes TV ads, newspaper, radio and other
platforms to promote products.
Personal selling – This is considered as traditional
from of promotion as in this salesman interact with
customers. Personal selling is effective in influencing
customers by communicating features of product.
Introduction
References
Conclusion
From the above poster its can be concluded
that there are different ways through which
company can promote its products in market.
It is crucial for organization to use
promotional mix as this will help in creating
awareness about products.