Comprehensive Analysis of Guildford Tyre Company's Growth Strategies

This report provides a comprehensive analysis of Guildford Tyre Company's growth strategies. It begins with an examination of key considerations for organizational growth, utilizing the BCG and McKinsey matrices to identify opportunities. The report then evaluates growth opportunities using the Ansoff matrix, exploring market penetration, product development, market development, and diversification strategies. It further delves into feasible sources of funding for small businesses, analyzing and justifying the application of appropriate funding sources for Guildford Tyre. A detailed business plan, including finance-related information and strategic growth goals, is presented. The plan outlines targets, priorities, and necessary processes to achieve these goals. Finally, the report assesses business exit alternatives for the company, providing an analysis of suitable courses of action. The report aims to provide a holistic view of Guildford Tyre's potential for growth and sustainability.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Analysis of key consideration for growth opportunities in organisation context..................3
P2. Evaluation of opportunities of growth by using Ansoff matrix............................................6
M1. Explain the options for growth by adopting range of analytical frameworks for increasing
understanding of competitive advantage in reference of company.............................................8
D1. Examine particular options and pathways for the growth & considered every risk options
and how they can be eliminated...................................................................................................8
TASK 2............................................................................................................................................8
P3. Feasible sources of funding for small businesses..................................................................8
M2. Examine potential sources of funding and justify the application of appropriate funding
sources in reference of company...............................................................................................10
D2. Assess the potential sources of funding with the help of justified arguments in order to use
the best and most suitable source of funding according to demands of company.....................10
TASK 3..........................................................................................................................................10
P4. Business plan which contains finance-related information as well as strategical business
growth goals...............................................................................................................................10
M3. To build an efficient growth business plan and also sustainable investment, setting targets,
priorities and necessary processes in attempt to achieve targets and targets.............................13
D3. Introduce an efficient and comprehensive business plan to aid in creating a successful
perception of how to establish and execute to accomplish business targets and goals.............13
TASK 4..........................................................................................................................................14
P5/M4. Determine and analyse the business exit alternatives for company..............................14
D4. Analysis of alternatives for small business enterprise and decision-making on an
appropriate course of actions.....................................................................................................15
CONCLUSION..............................................................................................................................15

REFERENCES..............................................................................................................................16

INTRODUCTION
Business environment carry various types of opportunities for both the large and small
enterprises in terms of dealing within the various sections across the world. It is also identified
that companies can only get prominent success and growth if there is significantly develop
strategies regarding planning and also make order to hit the target (Park and LaFrombois, 2019).
Besides this planning for growth can be defect as their effective strategic activity which is
organised by the business individual and it can be done if company look forward in terms of
expanding their business. To carry forward this report the company considered is Guildford Tyre
Company which was incorporated in June 29, 1976. The report tends to cover several things
including the prominent identification of key considerations that put direct impact on the growth
of company and also affect the prominent evaluation of suitable opportunities in terms of
increasing the sales and revenues with the help of ansoff matrix. Besides this prominent exit and
succession option is defined with best policies in terms of improving profitability.
TASK 1
P1. Analysis of key consideration for growth opportunities in organisation context
It is identified that every organisation needs to implement their prominent functions and
operations within the company and market as well to accomplish competitive advantage. With
the help of this company is capable enough to implement prominent functions with in significant
manner in terms of maintaining sustainability for the long time (Biddle and Taylor, 2018). The
company considered for report is Guildford Tyre and for this it is important to perform their
functions in an effective manner by offering innovative products and services by which user
prominently feel connected to the market and considered their effective purpose in terms of
satisfying the demand of customer in effective manner. In regard of this the objective of BCG
matrix is obtained by the company to identify their growth opportunities which is mentioned as
underneath:
Boston Consultancy Group (BCG)
BCG is undertaken as the product portfolio which is helpful in terms of developing
effective planning considering the specific period of time. It is useful in terms of identifying
growth opportunities by reviewing the portfolio of product in terms of having better investment
and enhancing commodities and proper manner. In relation with Guildford Tyre the BCG matrix

is helpful in terms of achieving the prominent opportunities for the future and it also undertake
four quadrants which are described as underneath:
 Stars: As per this factor company need to enhance their growth rate by improving their
market share considering the specific period of time. Due to the increased growth rate the
star segment consumes huge amount of Finance that prominently and hence the success
of company for the upcoming period of time (Olesen and Carter, 2018). In relation with
Guildford Tyre the prominently put emphasis on using star Matrix in terms of enhancing
their market share which is beneficial for company considering the future period of time.
 Cash cow: This strategy is useful for organizations in terms of enhancing their market
share but they need to sacrifice their growth rate that leads to become low. In relation
with Guildford Tyre the prominently put emphasis on offering suitable products and
services considering the wants and needs of customers in terms of enhancing growth rate
for their future survival. In relation with this the main objective is to satisfy the
preferences and needs of customers in terms of enhancing their profit margin for smooth
expansion in the market.
 Question mark: This strategy is related with the particular situation in which company
prominently focus on improvised growth but need to sacrifice their market share

(Andreoni and et. al., 2019). In regard of this Guildford Tyre put emphasis on enhancing
their growth rate by offering innovative products with effective cost to their potential
customers in terms of expanding their market and developing large customer base.
 Dog: It is undertaken as the risky strategy in which the market share and growth rate both
are low. In relation with Guildford Tyre they tend to take risk in terms of promoting their
product in terms of attracting potential number of customers within the market. They also
tend to opt various types of marketing strategies and tactics in terms of enhancing the
awareness considering the production services among the customers and the market area
by focusing on enhanced growth rate and prominent market share for the future period of
time.
Hence, BCG matrix is opted by the Guildford Tyre in terms of increasing growth rate for the
future period of time which is useful to achieve huge market share which is beneficial for the
company for prominent survival. It is helpful for company to identify suitable opportunities for
their growth by reviewing the product portfolio for the investment and enhancing product within
a particular manner. In addition to this making this matrix is also used in terms of identifying the
growth opportunities regarding the prominent expansion and operation of company.
McKinsey Matrix
It is undertaken as the expanded business Framework which prominently analyse the
business portfolio and also offer suitable strategic implications which is useful in terms of
ordering the investment which is required for the business organisation (Nikolopoulos and et. al.,
2020). This matrix is useful to indicate the problem of resources considering the scarcity which
impact the decisions of the company. This strategy has various investment implications which
depends on the business unit and prominently consider three groups of boxes investment/grow,
selectivity/earnings and harvest/divest boxes which are discussed as:

 Invest/Grow: Organisations to invest their capital within the growth boxes prominently
get highest return for their future. In relation with this Guildford Tyre need lot of cash
and capital in terms of operating their business within the developing industries and also
helps in maintaining their market share at the growth level. It is also important to offer
suitable resources as much as possible in terms of investing in the advertisement
acquisition research and development to increase their production capacity in terms of
meeting the demand for the future (Agyemang and Silva, 2019).
 Selectivity/Earnings: As per this strategy company invest in the market that money
which they left over the investment and believe that in future it will generate cash for
them. This segment undertakes lot of risk with it. This is strategy is prominent for those
business units who operate in huge market and does not has dominant Rivals because by
this the prominent leave in large market share.
 Harvest/Divest: According to this strategy organisations does not operate within the
unattractive industry but also does not have a sustainable competitive advantage in which
they are considered as incapable to perform and achieve their goals and objectives (Egidi
and et. al., 2020).
P2. Evaluation of opportunities of growth by using Ansoff matrix
It is undertaken as the effective technique which is used by Business organisations in
terms of leading towards the growth and success for the future expansion. Ansoff Matrix

undertake four quadrants in terms of having effective marketing strategy for their product. This
Matrix prominently provide suitable guidance to the company which is useful for the growth and
success of an organisation and also helpful for the prominent planning considering the growth
and success which is mentioned as under:
 Market Penetration: In this company offer suitable production services and their existing
market area considering the enhancement for the success and growth of company (Wu,
2018). In relation with Guildford Tyre the management team prominently consider this
strategy in terms of providing their prominent products within UK. Besides this objective
of the strategy is to gather and acquire more and more customer base by offering
prominent products in terms of enhancing sales for the future.
 Product Development: In this company offers unique products which are available in the
market in terms of attracting more and more customers to enhance their sales for the
future. In relation with Guildford Tyre the management need to put emphasis on
enhancing their customer base in terms of increasing brand image and overall reputation
of an organisation among their customers and market area. It is also useful in terms of
generating awareness considering the prominent offerings within the market (Wang and
et. al., 2019). Because of offering unique services they prominently put emphasis on
attracting large customer base towards the company in terms of enhancing sales and
profit margin for an organisation within the market area.
 Market Development: In regard of this company put emphasis on targeting the new
market with same products and services. In relation with Guildford Tyre the manager put
emphasis on the effective offerings to the product within the market area to enhance their
customer base. The prominently op to various types of communication in terms of
promoting available products to the other market area. It is helpful for the customers of
the company to enhance profitability and sales of their respective company.
 Diversification: It is undertaken as a risky strategy in which company focus on targeting
the new market segment with the help of new products and services. In terms of
Guildford Tyre they prominently put emphasis on assessing the market before providing
innovative products by conducting suitable market research which become huge
investment for the company and also risky to launch their product within the market
(Liang and et. al., 2018).

Therefore, it is identified that the prominent strategy for company is market development as
because of this company offer their products and services within the new market on the basis of
their past experience and also take little steps towards their expansion and success. Besides this
in terms of enhancing the prominent activities for business company need to organize market
research to offer product to their customer base by enhancing profit margin for the future.
M1. Explain the options for growth by adopting range of analytical frameworks for increasing
understanding of competitive advantage in reference of company
By considering the above discussion it is identified that the prominent started it is opted
by respective company is this star strategy of BCG Matrix which is useful in terms of bringing
sustainability within the market for the longer period of time. Along with this considering the
market development strategy company prominently put emphasis on developing their business
and expanding which is helpful in accomplishing competitive advantage with various benefits.
D1. Examine particular options and pathways for the growth & considered every risk option and
how they can be eliminated
The undertaking strategies put positive impact on the running and functioning of
company that prominently attract various number of customers and also enhances profit margin
undertaking the specific period of time. Along with this considering the star strategy is useful for
company in terms of surviving within the prominent changes considering the preferences and
tastes of customers and somehow it negatively impacts the functioning of company (O'Sullivan,
2018). In terms of eliminating the negative impact the management of company focus on
identifying the market area to assess their demand considering the specific period of time.
TASK 2
P3. Feasible sources of funding for small businesses
It is identified that for each and every organisation funding is essential in terms of having
effective operations. There are several sources of capital which is helpful for company to collect
Prominent Fund and boost their functioning regarding the significant expansion of functioning.
In relation with Guildford Tyre the top management always try to expand their business for the
beneficial and achieving competitive advantage for them full stop in regard of this the
management team put emphasis on collecting Prominent Fund and suitable sources of finance it

is useful in performing various activities. Along with this there are several sources of funds
which are discussed below:
Crowd funding: It is undertaken as the effective process by which prominent amount of funding
is considered and also useful for the organizations in terms of having funds for their business
venture (Lee and Jung, 2020). In relation with small organizations the prominently focus on
collecting funds from various individuals regarding their operation and activities to get
functioning for their business in an effective manner.
 Benefits: The advantage of crowdfunding is that it is beneficial for new Ventures in
terms of collecting funds from various individuals for their business functioning at the
low rate of interest.
 Drawbacks: In regard of this company need large amount of money in terms of running
their business in an effective manner.
Peer to peer loans: These loans are quite flexible in comparison to traditional loans as these are
considered as unsecured in which it is not required for any Collateral security and also does not
need to mortgage any sort of personal property to deal with the borrowings.
 Benefits: It is beneficial in terms of offering competitive interest rate which is convenient
for the new business venture and also provide services for the online application.
 Drawbacks: The drawback of this is lending money in terms of requiring credit check ok
and other internal security for the loan.
Overdraft: It is undertaken as the effective process in which company borrow money from the
well-established Institution like Bank but also set some sort of particular limitations. This type of
Financing tends to offer only when company has current account at the particular period of time
(Miao, 2019). This type of loan also tends to decide the repayment tenure by possessing
authority over the account and use of it.
 Benefits: It is undertaken as a flexible source of funding in which borrower bring from
the and modifications considering the amount of finance which is borrowed for the
particular time limit. Besides this overdraft also offer the specific rate of interest which is
agreed by the business owner of the company.
 Drawbacks: The prominent drawback of this source of fund is that it offers higher rate of
interest on the loan so that borrower cannot take many more funds and also add

additional charges on the principal amount that put negative impact on the profitability of
company.
Critical Evaluation: Hence it is identified that various types of sources of funds are helpful for
the manager in terms of collecting money for their prominent functioning of activities. On the
grounds of given methods crowdfunding is considered as the prominent method for Guildford
Tyre in terms of expanding and starting their business function and operate in more effective
manner.
M2. Examine potential sources of funding and justify the application of appropriate funding
sources in reference of company
There are various kinds of wellspring of account that encourages administrator to gather
cash for leading exercises and capacity in a suitable way. Based on above given techniques the
endeavor account is considered as an appropriate strategy that help organization in beginning
their business capacities and activity in better manner.
D2. Assess the potential sources of funding with the help of justified arguments in order to use
the best and most suitable source of funding according to demands of company
Based on given source of account, it has been breaking down that there are various
techniques which is utilized by association to gather cash that is important for activities and
capacity of business association (Davern, Buckley and Bucello, 2020). The endeavor money is
considered as the most proper technique that helps the organization in running their capacities in
a suitable way.
TASK 3
P4. Business plan which contains finance-related information as well as strategical business
growth goals
Planning procedure is considered with various stages including producing designing
operating monitoring executing controlling and distribution. With the help of this company
prominently go through various risk factor in terms of expanding their business for the future
purpose. Business plan is the document which is useful in terms of achieving expected goals and
objectives and also developed by the manager of Guildford Tyre to achieve suitable growth.
Company Overview: Guildford Tyre was established in 1979 in UK and also considered as the
automation company in terms of delivering qualitative services to their customers. In regard of

this various services are present for company in terms of delivering fixation of brakes batteries
repairing of failure engines and many more. Company also prominently offer effective discount
in terms of having promotional activity to attract prominent customer base. Besides this suitable
modification within the services are made on the particular basis in terms of kenning competitive
advantage to their competitors in an effective manner.
Mission and vision: The mission of company is to deliver prominent services to their customers
in terms of keeping up with the sustainability within the specified period of time. As per this the
mission also helps in raising the market value by delivering prominent services to the potential
customers on the grounds of their requirements. Besides this the vision of Guildford Tyre is to
target their potential customers in terms of increasing their sales and revenues by offering
improvised services.
Strategic objectives: It is important for the company that its management need to develop
prominent smart objectives which should be specific measurable achievable reliable and time
bound. For this few objective which are developed by Guildford Tyre is mentioned as
underneath
 The prominent objective is to expand business by opening new branches in other market
segment and nation for the upcoming 3 years.
 It also leads to improve the review by 15% within 2 years.
STP:
 Segmentation: In terms of Guildford Tyre they can segment their business within the
small sections which is useful in targeting large number of customers. For this the
prominent segment is there effective market on the grounds of income level age group
and many more (Nation and Modarres, 2019). In relation with this respective company
target their customers on the grounds of their preferences and income level in terms of
delivering their Automotive services.
 Targeting: The prominent target segment of respective company is the vehicle owners
itself.
 Positioning: It depicts the prominent development of the position of services and
products within the frame of mind of customers which is helpful for effective sales
promotion and also useful in developing positive images among customers.
Situational analysis: