Guildhall School MN5009 Leadership: Negotiation and Persuasion Video

This project is a video presentation submitted for the MN5009 Leadership and Leading module at the Guildhall School of Business and Law. The assignment focuses on negotiation and persuasion, requiring students to create a 5-minute video. The project assesses students' understanding of leadership, leader behavior, negotiation strategies, and communication. The student's self-reflection highlights the importance of negotiation in the business context, the steps involved in the negotiation process, and the role of ethics. The project emphasizes the development of essential negotiation skills and the ability to apply them in various corporate settings. The student learned that negotiation is crucial for settling differences, reaching compromises, and achieving optimal outcomes. The project involved research, synthesis, and presentation skills, with an emphasis on academic rigor and practical application. The video presentation also incorporates research and referencing of the module material and wider academic reading.

Guildhall School of Business and Law
MN5009 Assignment 3 Submission Form – Negotiation and Persuasion
You are required to complete SECTION 1 of this form – REMEMBER TO INSERT YOUR
VIDEO URL IN THE APPROPRIATE BOX
The video must be uploaded to YouTube – using a Privacy Setting of “Unlisted”. The link for your
video
Submit this completed form using the relevant Turnitin link in “Weblearn – Online Assessment” in your
tutor group
SECTION 1
Project Contribution
to Module: 40%
Module Code and Module Title:
MN5009 Leadership and Leading
Tutor:
Project Title:
5 minute (maximum) Video presentation on
Negotiation and Persuasion.
Insert your video
url here:
The project addresses the
following learning outcomes of
the module:
LO3: building on the work in
LO1 and LO2 students will have
a sound
understanding of what
‘being a leader’ means in
behavioural terms as
opposed to the position of
leadership; students will focus on
the impact of
leader behaviour on
followers and teams; they will
understand how values
drive behaviours, the
impact of organisational culture,
how trust is deployed,
built or destroyed and its
impact on performance;
LO4: understand the role of
negotiation and persuasion
strategies and the need
for both these essential
skills; students will have
opportunities to develop
both these skills and be
able to demonstrate their
competence on
successful completion of

Guildhall School of Business and Law
MN5009 Assignment 3 Submission Form – Negotiation and Persuasion
this module.
AND the Assessment criteria are:
The extent to which the work
shows evidence of:
Logical Structure: Concise
introduction to choice of leader,
negotiation topic and context
demonstrating relevant research;
Academic: In-depth critical
understanding of theories on
Negotiation and Persuasion,
Communication, (where possible
Vision, Values, Emotional
Intelligence)
Synthesis: Ability to synthesize
and integrate approaches to
demonstrate understanding;
Presentation skills: demonstrates
excellent creativity, professional,
confident, well-practiced
presentation. Including excellent
use of voice, clear well-paced
verbal delivery. Excellent choice
and use of appropriate material.
Organisation: evidence of
planning, creativity and
coordination.
Scholarship: evidence of wide
reading, application and
referencing.
Self-reflection: In the box
provided on this submission sheet
outline (250 words). You must
demonstrate your research plan
for your project. Also provide a
brief evaluation of how you can
use your new knowledge on
negotiation in your career. You
must demonstrate your reading
and referencing of the module
material as well as your wider
academic reading e.g. Northouse/
Academic Journal Articles and

Guildhall School of Business and Law
MN5009 Assignment 3 Submission Form – Negotiation and Persuasion
Business quality references e.g.
FT/ Economist/ Forbes
Checked video meets the Assessment criteria
(Please make BOLD the number of times you
checked it)
4 3 2 1 0

Guildhall School of Business and Law
MN5009 Assignment 3 Submission Form – Negotiation and Persuasion
IN THIS BOX – please give a 250 word evaluation of your learning for this project and your
understanding of negotiation in business:
As a result of undergoing this project, I learnt that negotiation is a process with the help of which
people tend to settle the differences between them and their ideologies. It can be comprehensively said
to be a procedure by way of which two or more individuals reach to a compromise or agreement in
order to avoid any kind of disputes or arguments. In any kind of disagreement, personnel
understandably intend to attain the best possible outcomes for their position or the entity they stand for.
I further learnt that negotiation holds immense significance within the context of commercial sector.
Business negotiation can be said to be an important management and leadership skill. It demonstrates
the capability of an individual to effectually carry out negotiation in an array of corporate contexts. The
project further introduced me to the process of negotiation. Hereby, certain sequenced steps are carried
out by the parties to execute the process of negotiation and reach to a situation of compromise or an
agreement. It was further identified that ethics play an important role in executing the negotiation
process as it ensures that the wholesome procedure takes place in a fair and ethical way. There are
several barriers which hinder the process of negotiation from taking place as per the expectations and
requirements. It becomes significant for the parties that seek to carry out negotiation to make sure that
these barriers do not hinder the process from taking place in a timely manner.