Strategic Market Entry: George Weston Foods' Expansion into India

This report examines George Weston Food Limited's international business strategy, specifically focusing on its potential expansion into the Indian market. The report begins with an executive summary and table of contents, followed by an introduction that highlights the company's background as a major consumer product company in Australia with diverse divisions, particularly in baking. The discussion section analyzes the company's background, country and product choices, emphasizing the selection of India due to its market potential and changing consumer preferences. It then delves into relevant theories and concepts like the OLI model, transaction cost analysis, and Porter's Five Forces, used to design the international business strategy. The report suggests a joint venture as the optimal market entry strategy for George Weston Food Ltd. in India, considering the country's legal and cultural nuances. The strategic implications of this choice are then evaluated, including advantages like leveraging local market knowledge and CSR initiatives, as well as potential risks such as political influence and corruption. The report concludes by summarizing the key findings and recommendations for George Weston Food Limited's successful entry into the Indian market.