This report presents a mid-project review of a dissertation focused on the impact of gym location on revenue, as part of the BUS9036M assessment. The student outlines the project's aims, objectives, and scope, emphasizing the evaluation of gym location and its effect on revenue generation. The report details the research progress, including the development of arguments based on literature review concerning factors such as infrastructure, competitor analysis, and consumer needs. The student highlights the mixed research design methodology employed, addresses ethical considerations, and discusses preliminary findings that challenge initial expectations, particularly regarding costs. Key challenges include a lack of leadership, communication skills, and team support, and the student proposes solutions like attending seminars, organizing team-building activities, and fostering team involvement in decision-making. The report concludes with expectations regarding the main findings, which are related to factors affecting gym location and revenue strategies. The student aims to utilize both primary and secondary data collection methods to obtain feasible information.
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