BSS004-1: Questionnaire Design Report for Gym Renovation Project

This report addresses the design of a questionnaire for a private gym aiming to renovate and expand its facilities to enhance customer satisfaction and increase revenue. The introduction highlights the importance of data collection in business decision-making, particularly for understanding customer needs. The main body discusses the suitability of questionnaires for this project, emphasizing their efficiency in gathering specific information, time-saving benefits, cost-effectiveness, and analytical capabilities. It suggests the types of data the gym should collect, including customer preferences on equipment, desired facilities (e.g., nutrition experts, spa sections), and suggestions for improvement. The report then presents a sample questionnaire with justifications for each question, designed to determine the feasibility of renovation plans and gather insights into customer expectations. The conclusion reinforces the value of questionnaires as a systematic and efficient tool for data collection, analysis, and presentation of findings. The report references relevant books and journals to support its analysis.

Questionnaire design

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Suitability of questionnaire technique of data collection for this specific project......................3
Suggest what data they need to collect.......................................................................................4
Designing a questionnaire with a justification for the questions................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Data collection is a practices which is mainly adopted by a person in order to gather
information regarding a particular area, event or phenomenon in order to reach over a
conclusion. In context of a business, data collection is mainly performed to determine a problem
that is present within business environment or to determine the feasibility of a particular idea
(Rowley, 2014). The current report is based on a case of a private gym owner who is planning to
spend some amount for renovating the gym in order to fulfil the requirement of customers as
well as to earn more revenue. But before implementing this, it is required to gather information
regarding what actually customers demand for by making use of questionnaire.
MAIN BODY
Suitability of questionnaire technique of data collection for this specific project
Questionnaire is a research instrument which contains a series of questions that are being
formulated in order to gather the information about a particular idea or situation from the
respondents that are selected as a sample size. It is used as a method of data collection by the
researcher when they are expecting to collect larger amount of information in less possible time
period as per the information requirement for a particular study (Patten, 2016). By making use of
questionnaire for collecting information the Gym owner would be able to collect the information
that it require to support his investment decision for the renovation of Gym to fulfil the demand
of consumer. There are number of advantage that questionnaire will help in collecting data
regarding gym which can be better understood using following point,
Information gathering in structured form :- This data collection tool is more efficient
in term of collecting specific information about a particular area of study. It is so because,
questionnaire involve some set of questions that are common for all the respondents, which make
it easier for the researcher to gather specific set of answer so that a reliable response can be
validate out of common responses.
Less time consuming :- It involves a process where information can be gathered from
larger number of people at a time by circulating the questionnaire among number of people. So
for this, the gym trainer can provide the questionnaire to their customers while they get end up
with exercise so that they can give their 5-10 mins to fill up the questionnaire (Holt, 2014). This
will support in gathering information from larger number of people in less possible time period.

Cost efficient :- The questionnaire is consider to be most affordable way of gathering the
quantitative data. This is so because the questionnaire process involve less number of resources
as compare to interview or other method of data collection and time it take is also less as
compare to other methods. Therefore, this method of data collection would remain more
beneficial for gym to gather information regarding renovation in less budget.
Effective analysis :- Questionnaire is consider as the data collection technique which
support an investigator to gather any type of information, which further support in interpreting
the information effectively. These numerical information can be easily mould in the form of
graph which help in representing the responses effectively (Albuquerque and et. al., 2014). The
gym over which study is conducted is a small scale business with a high growth prospects.
Therefore, the techniques of data collection will support company in appropriately visualising
the gathered data and make informed decision.
Suggest what data they need to collect
As per the given case study, a gym is renovating as per the demand of customers for
providing them maximum satisfaction. But before renovating the gym it is crucial fro the owner
to determine the perspective of customers toward it and changes that they actually want in gym
so that changes can be done as according to the customers. Therefore, the information will be
gathered from its existing as well as potential clients so that more satisfaction can be achieved
along with an expectation to get a hike within the revenue. The kind of data that gym is required
to gather are,
 First of all, it is required to gather the information regarding what kind of important they
are expecting within the gym that can enhance their experience while availing the
services (Artino Jr and et. al., 2014). Along with this it must also focuses toward
gathering the information regarding type of issues that customers are facing while
exercising so that it can be removed while renovating the gym.
 It must also involve gathering of information regarding the type of instruments or
machines that the Gym is required to involve within the hall after renovation. Along with
this it also involve what other kind of facilities that must be offered to the existing as well
as potential customers.
 Additionally, some recommendations must also be gathered from the respondents that are
potential or existing member of the gym regarding the changes that they want to suggests

or some addition over the services that can improve the customers satisfaction (Burns,
Bush and Sinha, 2014).
Designing a questionnaire with a justification for the questions
Questionnaire
Q1: Do you like the current services offered by gym?
a) Yes
b) No
Q2: Is the equipments available within gym currently are providing you better experience ?
a) Yes
b) No
Q3: As per you view point, are we require to renovated gym premises?
a) Yes
b) No
Q4: According to you what among the following equipments are less as compare to customers
that visit to gym?
a) Upright bike
b) The treadmill
c) Gymnastic Rings
d) All of the above
Q5: What are some other section that you want from us to be included in gym that can satisfy
your need?
a) Nutrition experts
b) Spa section
c) Dance section
d) All of the above
Q6: If dance section be added what kind of cross fit dance exercise you want to suggest ?
Q7: Please provide recommendations over another changes that we must include in our
renovation gym program?

Justification: These questions that are involve within the questionnaire will support in
determining the feasibility of the idea regarding the renovation that whether it will work or not.
Despite of this it will also support in getting an insight regarding the improvement that its
existing as well as potential customers are expecting from the gym so that changes can be made
according for getting appropriate return out of efforts.
CONCLUSION
As per the above analysed information it can be summarised that questionnaire is
consider to be a best practice for gathering information regarding particular area in more
systematic and specified manner which make it easier to conclude the findings in less possible
efforts. The questionnaire is consider as a tool of data collection which consumers less time and
cost throughout the duration of its formation, information gathering, analysing and presenting
findings.

REFERENCES
Books & Journals
Rowley, J., 2014. Designing and using research questionnaires. Management Research Review.
Patten, M. L., 2016. Questionnaire research: A practical guide. Routledge.
Holt, G. D., 2014. Asking questions, analysing answers: relative importance
revisited. Construction Innovation.
Albuquerque, U. P. And et. al., 2014. Methods and techniques used to collect ethnobiological
data. In Methods and techniques in Ethnobiology and Ethnoecology (pp. 15-37).
Humana Press, New York, NY.
Burns, A. C., Bush, R. F. and Sinha, N., 2014. Marketing research (Vol. 7). Harlow: Pearson.
Artino Jr, A.R. And et. al., 2014. Developing questionnaires for educational research: AMEE
Guide No. 87. Medical teacher, 36(6), pp.463-474.