Comprehensive Business Model Canvas Analysis: H2O Water Festival

This report provides a detailed business model canvas analysis of the H2O Water Festival, an event designed to create a public community focused on enjoyment and social interaction. It identifies and discusses the festival's key partners, including suppliers, transporters, entertainment partners, and advertisement partners, highlighting their respective roles and contributions. The analysis also covers key activities such as event allocation, layout planning, event setup, maintenance, and post-mortem analysis. Furthermore, the report examines the value propositions offered to customers, including ticket pricing, customer service, accessibility, and networking opportunities. The report also details customer relationships, customer segments, distribution channels, key resources, and cost structure, providing a comprehensive overview of the H2O Water Festival's business model and strategic approach.

Running head: BUSINESS MODEL CANVAS ANALYSIS
BUSINESS MODEL CANVAS ANALYSIS
Name of the Student
Name of the University
Author Note

1BUSINESS MODEL CANVAS ANALYSIS
Key Partners
 Company
ownership
 Suppliers
 Transporter
s
 Entertainm
ent partner
 Advertisem
ent partner
Key Activities
 Event
allocation and
booking.
 Planning of
layouts.
 Setting up
events.
 Maintenance
Post event
Value Proposition
 Tickets pricing
 Customer
service
 Accessibility
 Networking
 Enjoyment or
amazing
experience
 Schedule
 Safety service
 Online ticketing
from web portal
Lucky draw
Customer
Relationships
 Loyalty
 Rememberi
ng special
occasions.
 Keeping
the
customers
updated
with latest
events
 Trust
 Customer
experience
 Feedback
Customer
Segments
 Geographic
segmentati
on
 The curve
 KDU, the
University
 Demograph
ic
Psychograp
hic
segmentati
on
Key Resources
 Physical
 Intellectual
property
 Human
resources
 Financial
resources
Channels
 One-tier
distribution
 Two-tier
distribution
 Advertisin
g
 Print
material
 Sales Force
 Direct mail
 Email
Cost Structure
 Canopy
 Plastic tanks
 Game stations
 PA system
 Location booking
 Man power
Revenue Streams
 Booth booking
 Food trucks booking
 Participants
Business Model Canvas of H2O Water festival

2BUSINESS MODEL CANVAS ANALYSIS
Executive Summary
This report is based on the discussion of the business model canvas of H2O Water festival. The
main aim of this event is the development of a public community that is able to provide the
participants an enjoyable time. The key partners of the business have been analyzed including
the suppliers. Key services which are offered to the customers by partners that include different
organizational processes have also been discussed in the report in detail. The value that has been
developed by the company with the help of different activities and services are also an important
part of the analysis. The structure of the organization is a major part of the discussion.
Distribution based channels which have been effectively implemented by the event is a major
part of the analysis that has been made. The various types of resources gained by the company
are considered to be a part of the analysis in the report. The resources of the organization mainly
include, human resources, financial resources, intellectual property and physical resources.

3BUSINESS MODEL CANVAS ANALYSIS
1. Introduction
H2O water festival is a service base product. The aim of this event is to create a
public community that could have an enjoyable time and have the chance to
meet new people along the way while beating the heat of the sun. The event
will take place once every month in different locations in Malaysia.
The event is a water festival, this would involve people playing with water by
pouring and splashing water to other people, they could also enjoy playing at
the game stations that are water base. Besides that, the event would also consist
or music bands so that people could also enjoy good music. There would also
be a food court area consisting of different type of food booth, so they could
take a break from the fun to refuel themselves (Dudin et al. 2015).
The idea of H2o water festival originated from the New Year's festivals that
happen in East Asian nations, for example, China and Taiwan, and Southeast
Asian countries, for example, Cambodia, Laos, Myanmar, and Thailand. It is
known as the 'Water Festival' by Westerners since they see individuals
sprinkling or pouring water at each other as a component of the purging custom
to welcome the New Year. Customarily individuals delicately sprinkled water
on each other as an indication of regard, yet as the new year falls amid the
sultriest month in South East Asia, numerous individuals wind up soaking
outsiders and bystanders in vehicles in rambunctious festival. The
demonstration of pouring water is additionally a show of favors and great
wishes. It is trusted that on this Water Festival, everything old must be
discarded, or it will bring the proprietor misfortune.
The celebration has a wide range of names to every nation, for example,
Songkran in Laos and Thailand, Chaul Chnam Khmer or Songkran in
Cambodia, and Thingyan in Myanmar. The New Year is praised in other South
Asian nations, in view of the visionary occasion of the sun starting its
northward voyage. (Hsin-chun Tasaw Lu, 2008).

4BUSINESS MODEL CANVAS ANALYSIS
Figure 1 – H2O Water festival
Source – (H2O Junky 2019)
2. Key
Partnership
Strategic partnership is a plan between two organizations or associations to
help each other or cooperate, to make it simpler for every one of them to
accomplish the things they need to accomplish. (Rosalind Combley,2011)
2.1 Company
Ownership
Yousab was chosen for the position of CEO because he possesses
strong communication skills, building relationships, great listening
skills and he is willing to take calculated risks and had chosen for the
COO position because he is strategic with a focus on details,
appreciates talent, he has no ego and he is data driven. Omar was
chosen because he has problem solving abilities, leadership skills and

5BUSINESS MODEL CANVAS ANALYSIS
strategic vision, cash management, financial accounting and corporate
finance competence. Bandar was chosen for the Secretary position
because he had great organization skills, good time management and
good communication skills written and verbal (Jackson, Scott and
Schwagler 2015).
Figure 2 – Company ownership
Source – Created by Author
2.2 Suppliers
Food suppliers will be provided with their own booths during events. The
suppliers will pay rent for the booths. A variety of food cuisine should be
provided to satisfy the highest number of customers possible. Water
suppliers are important for the events to be a success. Water is the key
resource of our events. Water suppliers may provide large amount of water
that could be stored in storage tanks at the event location.
2.3 Transporters
They will be transporting items such as the stage, water tanks, tints and
booths to an event location from our storages. Transporters can also move
each object to its position. Such partnership is necessary to ease the process
of setting up events (França et al. 2017).
CEO
Warren (20%)
COO
(16%)
CFO
(16%)
Vice CFO
(16%)
SECRETARY
(16%)
VICE
SECRETARY
(16%)

6BUSINESS MODEL CANVAS ANALYSIS
2.4 Entertainment partner
We will be partnering with a different disc jockey (DJ) in each event to keep
the customers coming. This partnership will bring the entertainment to our
events. DJ concerts are trending amongst our key demographic.
2.5 Advertisement partners
Advertising on social networks is the most suitable channel to acquire
customers for our company. The ads could be directed to users with specific
age range. This makes it easier to provide information to the required key
demographic. In April 2017, Instagram reported having 9.2 million users.
66% of them are aged 18-34. Heavy advertisement on such platforms will
surely achieve the desired goals. (NapoleonCat, 2017)
3. Key activities:
Key activity are business exercises that incorporate any action occupied
with the main role of making a benefit. This is a general term that
incorporates all the monetary exercises did by an organization during
business. (Jane M. Wiggins ,2010).
3.1 Event allocation and booking
Before carrying any planning, event allocation and booking must be completed
first. This activity must be done to ensure that there are locations available for the
event to be carried on. If the company are unable to make booking on a location,
this will cause a huge delay or even a cancellation on the event that will the
company a lot of money. This will also cause the customers to be unsatisfied thus
causing the company to loss customer (Murray and Scuotto 2016).

7BUSINESS MODEL CANVAS ANALYSIS
Figure 3 – H2O Water festival event
Source – (H2O Junky 2019)
3.2 Layout Planning
Layout planning is carried out to arrange the stations such as games stations, food
booth, and storages to optimize the space available and to make all the stations
convenient and give easy access for the customer. Having an organized layout will
make the set-up more efficient and help keep track of everything.
3.3 Event Setup

8BUSINESS MODEL CANVAS ANALYSIS
Maintenance are done before and after every event. This is to ensure that all
equipment is in good condition and could be used for the next event. This could
also help to avoid any future problems and cancel any delay. By performing
constant maintenance, we can keep tract on what needs repairing or replacement.
Example would be the PA system requires constant maintenance to avoid any delay
while setting up. Besides that, the canopy also needs constant maintenance to avoid
any damage or tare on it.
3.5 Post-mortem
Post-mortem must be done after every event among all employees. This activity is
carried out to discuss the overall process of the event such. From this activity the
team could identify on what problems were face and how could it be solved or
avoided on future events or even increase the overall efficiency and profit (Sort and
Nielsen 2018).
4.0 Value Propositions:
A value Proposition is the foundation for the business plan service which is given
to customer or prospects for their needs to be fulfilled up to their expected
requirement and therefore producing an outcome and satisfying customer
preference. A value proposition also tells why they should be in part of your
business model rather than venturing with any other competitors in the market. In
short value proposition describes the benefits customers can expect from your
products and services. (Alexander Osterwalder, 2014). The 3 main key points to a
successful business model is how can your product/services solve their problems,
what types of benefit/values customers can expect, and which customer needs are
we satisfying.
4.1 Tickets Pricing
The value which is delivered here is the costing factor which needs to follow
according to the customer affordability to buy the tickets and participate in the H20
water festival event, thus this creates a mutual bonding between the merchants and
the customer and not to be left out just because of the ticket pricing factor. Also,
the priority of early bird price tickets will be given to those customers which had
registered earlier to get a percentage of discounts. In the customer value
proposition, it is the price that is the basis for the value, not the cost. The price paid
for your solution is compared with the price paid for the next best alternative.
(Pamela Hudadoff, 2009).

9BUSINESS MODEL CANVAS ANALYSIS

10BUSINESS MODEL CANVAS ANALYSIS
Figure 4 – H2O Water festival booking
Source – (H2O Junky 2019)
4.2 Customer Service
The benefits of customer service will also be provided to customer who wishes to
enquire and seek for more information about the water festival event. The customer
service way of communication can be via the hotline telephone number, live online
chatting, email to the company and they can also refer to the company website
available which have some of the common question asked which is the frequently
asked question (FAQ) section. Hence this shows that the ease of the process for
finding more info to fulfill their needs in a fast and efficient way.
4.3 Accessibility
The set-up location of the event will be accessible to public transportation service,
to save transportation cost and easily accessible for customer to move from their
location to events location without any trouble and to avoid last minute not turning
up for the event. Hence this is a smart way to gain customer presence even though
they do not have their own private transport. This show the value of understanding
customer background and major problems is resolved for them in order to be part in
the event. The types of transport that can be use in public service are such as LRT,
MRT, Rapid KL Buses, Grab car and other means.
4.4 Built Networking
During the water festival event, the customers will be able to network and meet up
with new people from different background and eventually expand their connection
to many places. It is a great opportunity as well for those customers who is seeking
to make new friends and to increase their connectivity. This can increase the
chance for the customer to gain more opportunities in terms of career development,
relationships, business partners and many others. This shows that the value input
here is the connectivity in terms of building network with other people is gained
(Keane et al. 2018).
4.5 Enjoyment/ Amazing Experience

11BUSINESS MODEL CANVAS ANALYSIS
This water festival event serves the main purpose of temporary break of daily life
activities and have an enjoyable and a delightful experience like none other. This
results in customer being happy and reducing stress level experience in their daily
life. Also, with this experience, customer is encouraged to bring their families or
friends to spend better time with their loved ones in the midst of their hectic and
busy life period.
Figure 5 – H2O Water festival experience
Source – (H2O Junky 2019)
4.6 Schedule
The date of the event being held is also a major important factor in making the
event to be a success. Hence the date of the event will be following according to the
customer free time and would be held on weekends as compared to weekdays. This
shows that the value of understanding customer situation and their commitment is a
key to a successful business plan (Breuer and Lüdeke-Freund 2017).

12BUSINESS MODEL CANVAS ANALYSIS
4.7 Safety Service
In the event, safety is the number one priority for customer which is participating to
avoid any unforeseen accident happen during the event. Therefore, safety briefing
before the event starts must be stated so that the customers are aware of the
consequences if the rule are not followed. Guards will be placed in all corners of
the events to help in an emergency accident case situation so that customer will be
secured all the time. First aid kit will be prepared before the event in order to treat
minor injuries which could take place during the event.
4.8 Online ticketing from a Web Portal
Online ticketing is the best way to gain more customer in a fast and more secured
way rather than just only selling tickets physically which only can reach to a certain
extent of people. Hence, this makes the process easier for customer to gain access,
register and make their payment through a secured payment gateway and finally
received an online receipt straight to their respective email account. So the value
which is received by the customer is secured satisfaction of the money being spent.
4.9 Lucky draw
A lucky draw prize from customer tickets number will also be held at the end of the
event to show the appreciation value for the customers participated in the water
festival event and loyalty of customers will also be gained. The prize will consist of
an expensive gift voucher or electronic gadgets to raise the interest and to
participate in the water festival event to stand a chance to win the luxury prize.
5.0 Customer Relationship
Customer relationship is the way an organization or association manages its clients
and the relationship it has with them (Cambridge University Press, 2011). The
reason for a business is to make customers. This suggests the significance of
keeping similar customer while developing the profundity of their association with
the organization. There are various connections esteems that ought to be produced
between an organization and its customers to guarantee the accomplishment of the
business. These qualities and the ways it could be built up are as the follow.

13BUSINESS MODEL CANVAS ANALYSIS
Figure 6 – H2O Water festival customers
Source – (H2O Junky 2019)
5.1 Loyalty
Loyalty is if customers are loyal to a specific item, they keep on buying it and don't
change to different items (Law.J, 2009). Client faithfulness can be built up from
numerous points of view:
(5.1.1) Remembering special occasions: Giving extraordinary rebates in the long
stretches of client's birthday celebrations, commemorations or occasions.
Endowments are an ideal method to build up customer loyalty.
(5.1.2) Keeping customers up to date with latest events: This could be as a
bulletin sent to current clients. This will stay up with the latest and will tell them
the endeavors made by the organization to keep the clients cheerful.
5.2 Trust

14BUSINESS MODEL CANVAS ANALYSIS
Trust is a person's capacity to accept what we are putting forth is substantial.
Picking up client's trust can be set up as follow:
5.2.1) Customer experience
Providing a great customer experience influences client to need to return once
more. This incorporates each purpose of contact the client makes with the business-
site, face to face visits and telephone call. Ensuring that our group settles on
choices in view of client's needs.
5.2.2) Feedback
Feedback is information or opinions about the performance of a product, system,
intervention (Law.J, 2009). Gathering feedback about our services can just help the
organization either keep up a flawless administration or keeping the administration
up to the client's desires.
6.0 Customer segment
Customer segmentation is the act of isolating a customer's base into gatherings of
people that are comparable courses applicable to advertising, for example, age,
gander orientation, interests and ways of managing money. customer segmentation,
additionally called buyer segmentation or client segmentation. (Pride, W., Ferrell,
O.C., Lukas, B.A., Schembri, S., Niininen, O. and Cassidy, R., 2018) There is an
excess of ways to segment the market to reach the most ideal consumers for our
business. Some of these include geographic segmentation, demographic
segmentation, psychographic segmentation, (Weinstein, A., 2004)
6.1 Geographic segmentation
This is the practice of segmenting a campaign's target audience based on where
they are located where it should not be far away from there reach so its perfect way
to catch different customers (Wedel, M. and Kamakura, W.A., 2010). Where
customer can reach us by TRINS, BAS, CAR, and different transporting, which
make it easy to get to the place desired. More segment will be better to represent
more service our H20 water festival is no specific location as the event will be held

15BUSINESS MODEL CANVAS ANALYSIS
in different state of Malaysia each month and different places as well such as:
6.1.1 The Curve
Anyone is welcome in H20 water festival spicily people near kota damnsara area
are the most valuable because in very hot day or in the weekend people need
Extrusion and extraction of pure air, so the line for it is H20 water festival.
6.1.2 Segi University, Cova, KDU
The area fount of the swimming pool will be perfect for the H20 water festival
where segi student and kdu student and residence of cova and other condominiums
are the most valuable for us to make them enjoy their time in such a manor, after
long day class where to find a place to chill and have fun in different activity's like
H2O water festival. So, it may can't be in cold place or a volatile atmosphere such
as Russia or Europe because, Geographic segmentation is one type of customer
segmentation that is extremely easy to implement (Wedel,M. and Kamakura, W.A.,
2010).
6.2 Demographic
Customer segmentation relies on identifying key differentiators that divide
customers into groups that can be targeted (Baker,M., 2003). Information such as a
customers' demographics, is that understanding your customer's demands and to
have the ability to compromise their needs in our H20 water festival there is some
instructions needed, age : not limited but kids below 7 years can't be lift without
company of parents because there is activity need to be under parents care ,
gender : certainly not limited , family size : Families come in all shapes and sizes -
Large families might be more interested , ethnicity : certainly not limited ,
education level : all education level are welcome , student will have a special price,
spicily segi student are must welcome, in (H20 water festival) we will be having
different types of activity so everyone is welcome in such a manor.
6.3 psychographic segmentation
This is partitioning H20 water festival in view of enjoying time identity attributes,
values, dispositions, premiums, and life style, People have different interests, where
some people can enjoy the music and the sunshine and other people can have a
great meal in the food court that will have a different restaurant and food trucks.

16BUSINESS MODEL CANVAS ANALYSIS
Some people like to take photo we provide that in our (photo court) where
photographer will be in the festival, so in ours. H2O water festival we provide all
needs in all respects needed for Social class and Lifestyle and Activities interests
and opinions. Values attitudes and Personality so for the social class is about
paying power where it won't be that important in H20 water festival because the
ticket are for (RM50) with promotions for the food , live style : Everyone has
different clothing habits based on their lifestyle. The customer might be school
going, college going, office going or other, in our work, the most important thing
for lifestyle is to have a decent dress far from gross stripping activities interests and
opinions. Different customers might have different activities and interests. A prime
example of psychographic segmentation is targeting those who are budget
conscious.
7.0 Key Recourses
Key resources are an essential prerequisite for each business. Your assets enable
your business to make and offer a Value Proposition, maintain relationship with
Customer Segments, and gain incomes. Diverse Key Resources are required
depending upon the kind of plan of action. (Colin J Holocombe.2013).
7.1 Physical
This classification incorporates physical resources, for example, manufacturing
facilities, structures, vehicles, machines, frameworks, purpose of offers
frameworks, and circulation systems. In our business plan, we are do not
specifically need a structure to support our business which is the best in our
business plan, we are more to online based and retailer based where tickets
purchase can be done through online with various payment method such mol point,
WeChat, Samsung pay and many more. We also will have an open booth for
customers to interact with us at the same time ticket sales will happen. Talking
about our way to move from a place to another, we shall have a small van for our
team to engage with booths and other stuffs. We also need to have a music system
as an entertainment purpose and colorful lightings. Talking about key resources is
physical we have planned about having a smooth flow during the event so more
and more physical resources will be confronted during the event and our resources
is just enough. (Law.J.2009).
7.2 Intellectual Property

17BUSINESS MODEL CANVAS ANALYSIS
Intellectual property assets, for example, brands, restrictive information, licenses
and copyrights, associations, and client databases are progressively essential
segments of a solid plan of action. Licensed innovation assets are hard to grow yet
when effectively made may offer significant esteem. Our assets are our brand and
the members within it, even this is started within friends a proper legal paperwork
is been done with a lawyer dividing our shares and everything within our business
plan. We also need to have a proper prove under Malaysian government act to
manage our clients or customers personal details and keep it private and
confidential. Copyright is reserved under H20 Water Festival to avoid foul play by
any 3rd parties. We also consult an accountant to manage our cash flow to avoid
any loss of money (Law 2009).
7.3 Human
Each endeavor requires human resource, however, individuals are especially
noticeable in certain plans of action. For instance, HR are significant in learning
concentrated and imaginative enterprises. We will have to hire some manpower to
achieve our business goals. For instance, some works such as staging can only be
done by people who had an experience or a professional, setting up stages and
lights. We will also need to have a promoter in certain places to spread our event,
person who controls the crowd and at the same time keep it safe and sound as a
security in-charge. Some plans of action call for budgetary assets and additionally
money related ensures, for example, money, credit extensions, or an investment
opportunity pool for contracting key representatives. We open opportunities for
investors to invest our business, our business does not only benefit us but investors,
retailers, people who are jobless, and many micro organizations. Our nature of
funding our business is through bank loan, our spending should be managed
properly to be sustainable throughout future. We may be having negative profit for
the first 2 to 3 months; a proper cash flow should be managed. Upon profit, money
is used to pay up all the outstanding. (Law.J.2009).
7.4 Financial
Some plans of action call for budgetary assets and additionally money related
ensures, for example, money, credit extensions, or an investment opportunity pool
for contracting key representatives. We open opportunities for investors to invest
our business, our business does not only benefits us but investors, retailers, people
who are jobless, and many micro organizations. Our nature of funding our business
is through bank loan, our spending should be managed properly to be sustainable

18BUSINESS MODEL CANVAS ANALYSIS
throughout future. We may be having negative profit for the first 2 to 3 months, a
proper cash flow should be managed. Upon profit, money is used to pay up all the
outstanding. (Law.j. 2009).
8.0 Distributed channel
A distribution channel is a chain of organizations or delegates through which a
decent or administration goes until the point that it achieves the end customer. It
can incorporate wholesalers, retailers, merchants and even the web itself. Channels
are broken into direct and indirect structures, with an "direct" channel enabling the
purchaser to purchase the great from the producer, and a "indirect" channel
enabling the customer to purchase the great from a distributer or retailer (Han-cong
DUAN, 2013).
Two types of distribution channels
The two different types of distribution channels are one-tier distribution and
two-tier distribution.

19BUSINESS MODEL CANVAS ANALYSIS
Figure 7 – Distribution channels
Source - (Han-cong DUAN, 2013)
8.1 Advertising
Advertising is any paid form of nonpersonal presentation and promotion of ideas,
goods, or services by any identified sponsor such as Newspapers, TV advertising
can be inexpensive, cinema advertising or radio advertising can also work well.
The event can be widely appeared on the advertising channel that we can specific
your target audience during a specific period.
8.2 Print material
For example, brochures, posters, fliers, giveaways. Make sure they are memorable
and not a wasted spends. Print in small numbers using digital print and test. So that
the
customer can have a look what is exactly about in the poster or brochures from that
if they are interested in the event they will surly contact us through the given
information.
8.3 Sales Force
Sales Force is one of the distribution channels meaning that having the right sales
people can open doors and get the sales flowing. Customers who are interested in
the event can be easily connected to the organization team that the customer can
question and be answered on the spot and can fully get intelligence information
about the event from our team. It might be the best idea out of all the channel due
to the integrated between the organizer and the customer itself.
8.5 Email
A great tool for accessing your target audience. Use a tool like www.mailh2op.com
to not only have a great looking email but also to be able to see who opened the
emails, which ones bounced, who trashed them without reading and who went on to
the website and interested in the event.

20BUSINESS MODEL CANVAS ANALYSIS
9.0 Cost Structure
Expenses Total cost (RM)
Canopy (3m x 3m) 1,140
Plastic water tanks 2000
Game Stations 1,600
PA system 3,000
Ticket printing 200
Location booking 4,000
Advertisement 300
Man Power 1,500
Entertainment 850
Total 14.590

21BUSINESS MODEL CANVAS ANALYSIS

22BUSINESS MODEL CANVAS ANALYSIS
10.0 Revenue stream
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Expenses
Canopy (3m
x 3m)
Plastic water
tanks
Game
Stations
PA system
Ticket
printing
Location
booking
Advertiseme
nt
Man Power
Entertainmen
t
14,590 6,850 6,850 6,850 6,850 13,700 13,700 13,700 13,700 13,700 13,700 13,700 137,890
Sales :
Booth
booking
Food trucks
booking
Participants
11,200 12,700 14,200 15,700 17,200 34,400 37,600 42,900 42,900 46,400 46,400 46,400 368,000
Revenue -3,390 5,850 7,350 8,850 10,350 20,700 23,900 29,200 29,200 32,700 32,700 32,700 230,110

23BUSINESS MODEL CANVAS ANALYSIS
10.1 Expenses
Expense is a cost that occurs as part of a company's operating activities during a
specified accounting period. In this case, Canopy, plastic water tank, and game
stations, PA system are all onetime purchases and does have to be purchase
anymore, unless it is damage and have to be replace. The canopy will be used to
protect the vendors or stations from the rain and the heat of the sun. The plastic
water tanks will be used to store the waters that the customers as they will be
playing with water and the game stations would be extra activities that the customer
could enjoy during the event. The PA system will be used to play music. Ticket
printing, Location booking, advertisement, man power, and entertainment needs the
expenses annually for every event.
10.2 Sales
Sales would be the money gained from what the product or service that the
customer provide. In this case Booth rental, food truck rental, and the ticket sales
would be the main sales for this company. The booth and food truck rental would
be open to any vendors who would want to sell their products during our events.
The amount of ticket sale would be from 300-600 ticket with the price from RM30-
RM35. The ticket sales would be sold to the customers who are interested on
joining our events.
January
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Canopy (3m x
3m)
1,140 Booth booking (x12) 1,200
Plastic water
tanks
2000 Food Truck booking
(x5)
1,000
Game Stations 1,600 Participants (x300) 9,000
PA system 3,000
Ticket
printing
200
Location
booking
4,000
Advertisement 300
Man Power 1,500
Entertainment 850
Total 14.590 11,200 -3,390

24BUSINESS MODEL CANVAS ANALYSIS
February
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 10,500
Man Power 1,500
Entertainment 850
Total 6,850 12,700 5,850
March
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 12,000
Man Power 1,500
Entertainment 850
Total 6,850 14,200 7,350
April
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 13,500
Man Power 1,500
Entertainment 850
Total 6,850 15,700 8,850
May
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200

25BUSINESS MODEL CANVAS ANALYSIS
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 15,000
Man Power 1,500
Entertainment 850
Total 6,850 17,200 10,350
June
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 17,200
Man Power 1,500
Entertainment 850
Total 6,850 12,700 10,350
2nd event
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 15,000
Man Power 1,500
Entertainment 850
Total 6,850 17,200 10,350
Total
revenue
20,700
July
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 17,500
Man Power 1,500
Entertainment 850
Total 6,850 18,800 11,950

26BUSINESS MODEL CANVAS ANALYSIS
2nd event
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 18,500
Man Power 1,500
Entertainment 850
Total 6,850 18,800 11,950
Total
revenue
23,900
August
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket printing 200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 21,450 14,600
2nd event
Ticket printing 200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 21,450 14,600
Total revenue 29,200
Septemper
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket printing 200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 21,450 14,600
2nd event
Ticket printing 200 Booth booking (x12) 1,200

27BUSINESS MODEL CANVAS ANALYSIS
Location
booking
4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 21,450 14,600
Total revenue 29,200
October
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 23,200 16,350
2nd event
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 21,000
Man Power 1,500
Entertainment 850
Total 6,850 23,200 16,350
Total
revenue
32,700
November
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket
printing
200 Booth booking (x12) 1,200
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 19,250
Man Power 1,500
Entertainment 850
Total 6,850 23,200 16,350
2nd event
Ticket 200 Booth booking (x12) 1,200

28BUSINESS MODEL CANVAS ANALYSIS
printing
Location
booking
4,000 Food Truck booking
(x5)
1,000
Advertisement 300 Participants (x300) 21,000
Man Power 1,500
Entertainment 850
Total 6,850 23,200 16,350
Total
revenue
32,700
December
Expenses Total cost (RM) Sales
(RM)
Revenue
(RM)
Ticket printing 200 Booth booking (x12) 1,200
Location booking 4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 19,25
0
Man Power 1,500
Entertainment 850
Total 6,850 23,20
0
16,350
2nd event
Ticket printing 200 Booth booking (x12) 1,200
Location booking 4,000 Food Truck booking (x5) 1,000
Advertisement 300 Participants (x300) 21,00
0
Man Power 1,500
Entertainment 850
Total 6,850 23,20
0
16,350
Total revenue 32,700
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29BUSINESS MODEL CANVAS ANALYSIS
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