Comprehensive Business Model Canvas Analysis: H2O Water Festival

This report provides a detailed business model canvas analysis of the H2O Water Festival, an event designed to create a public community focused on enjoyment and social interaction. It identifies and discusses the festival's key partners, including suppliers, transporters, entertainment partners, and advertisement partners, highlighting their respective roles and contributions. The analysis also covers key activities such as event allocation, layout planning, event setup, maintenance, and post-mortem analysis. Furthermore, the report examines the value propositions offered to customers, including ticket pricing, customer service, accessibility, and networking opportunities. The report also details customer relationships, customer segments, distribution channels, key resources, and cost structure, providing a comprehensive overview of the H2O Water Festival's business model and strategic approach.

Running head: BUSINESS MODEL CANVAS ANALYSIS
BUSINESS MODEL CANVAS ANALYSIS
Name of the Student
Name of the University
Author Note

1BUSINESS MODEL CANVAS ANALYSIS
Key Partners
 Company
ownership
 Suppliers
 Transporter
s
 Entertainm
ent partner
 Advertisem
ent partner
Key Activities
 Event
allocation and
booking.
 Planning of
layouts.
 Setting up
events.
 Maintenance
Post event
Value Proposition
 Tickets pricing
 Customer
service
 Accessibility
 Networking
 Enjoyment or
amazing
experience
 Schedule
 Safety service
 Online ticketing
from web portal
Lucky draw
Customer
Relationships
 Loyalty
 Rememberi
ng special
occasions.
 Keeping
the
customers
updated
with latest
events
 Trust
 Customer
experience
 Feedback
Customer
Segments
 Geographic
segmentati
on
 The curve
 KDU, the
University
 Demograph
ic
Psychograp
hic
segmentati
on
Key Resources
 Physical
 Intellectual
property
 Human
resources
 Financial
resources
Channels
 One-tier
distribution
 Two-tier
distribution
 Advertisin
g
 Print
material
 Sales Force
 Direct mail
 Email
Cost Structure
 Canopy
 Plastic tanks
 Game stations
 PA system
 Location booking
 Man power
Revenue Streams
 Booth booking
 Food trucks booking
 Participants
Business Model Canvas of H2O Water festival

2BUSINESS MODEL CANVAS ANALYSIS
Executive Summary
This report is based on the discussion of the business model canvas of H2O Water festival. The
main aim of this event is the development of a public community that is able to provide the
participants an enjoyable time. The key partners of the business have been analyzed including
the suppliers. Key services which are offered to the customers by partners that include different
organizational processes have also been discussed in the report in detail. The value that has been
developed by the company with the help of different activities and services are also an important
part of the analysis. The structure of the organization is a major part of the discussion.
Distribution based channels which have been effectively implemented by the event is a major
part of the analysis that has been made. The various types of resources gained by the company
are considered to be a part of the analysis in the report. The resources of the organization mainly
include, human resources, financial resources, intellectual property and physical resources.

3BUSINESS MODEL CANVAS ANALYSIS
1. Introduction
H2O water festival is a service base product. The aim of this event is to create a
public community that could have an enjoyable time and have the chance to
meet new people along the way while beating the heat of the sun. The event
will take place once every month in different locations in Malaysia.
The event is a water festival, this would involve people playing with water by
pouring and splashing water to other people, they could also enjoy playing at
the game stations that are water base. Besides that, the event would also consist
or music bands so that people could also enjoy good music. There would also
be a food court area consisting of different type of food booth, so they could
take a break from the fun to refuel themselves (Dudin et al. 2015).
The idea of H2o water festival originated from the New Year's festivals that
happen in East Asian nations, for example, China and Taiwan, and Southeast
Asian countries, for example, Cambodia, Laos, Myanmar, and Thailand. It is
known as the 'Water Festival' by Westerners since they see individuals
sprinkling or pouring water at each other as a component of the purging custom
to welcome the New Year. Customarily individuals delicately sprinkled water
on each other as an indication of regard, yet as the new year falls amid the
sultriest month in South East Asia, numerous individuals wind up soaking
outsiders and bystanders in vehicles in rambunctious festival. The
demonstration of pouring water is additionally a show of favors and great
wishes. It is trusted that on this Water Festival, everything old must be
discarded, or it will bring the proprietor misfortune.
The celebration has a wide range of names to every nation, for example,
Songkran in Laos and Thailand, Chaul Chnam Khmer or Songkran in
Cambodia, and Thingyan in Myanmar. The New Year is praised in other South
Asian nations, in view of the visionary occasion of the sun starting its
northward voyage. (Hsin-chun Tasaw Lu, 2008).

4BUSINESS MODEL CANVAS ANALYSIS
Figure 1 – H2O Water festival
Source – (H2O Junky 2019)
2. Key
Partnership
Strategic partnership is a plan between two organizations or associations to
help each other or cooperate, to make it simpler for every one of them to
accomplish the things they need to accomplish. (Rosalind Combley,2011)
2.1 Company
Ownership
Yousab was chosen for the position of CEO because he possesses
strong communication skills, building relationships, great listening
skills and he is willing to take calculated risks and had chosen for the
COO position because he is strategic with a focus on details,
appreciates talent, he has no ego and he is data driven. Omar was
chosen because he has problem solving abilities, leadership skills and

5BUSINESS MODEL CANVAS ANALYSIS
strategic vision, cash management, financial accounting and corporate
finance competence. Bandar was chosen for the Secretary position
because he had great organization skills, good time management and
good communication skills written and verbal (Jackson, Scott and
Schwagler 2015).
Figure 2 – Company ownership
Source – Created by Author
2.2 Suppliers
Food suppliers will be provided with their own booths during events. The
suppliers will pay rent for the booths. A variety of food cuisine should be
provided to satisfy the highest number of customers possible. Water
suppliers are important for the events to be a success. Water is the key
resource of our events. Water suppliers may provide large amount of water
that could be stored in storage tanks at the event location.
2.3 Transporters
They will be transporting items such as the stage, water tanks, tints and
booths to an event location from our storages. Transporters can also move
each object to its position. Such partnership is necessary to ease the process
of setting up events (França et al. 2017).
CEO
Warren (20%)
COO
(16%)
CFO
(16%)
Vice CFO
(16%)
SECRETARY
(16%)
VICE
SECRETARY
(16%)

6BUSINESS MODEL CANVAS ANALYSIS
2.4 Entertainment partner
We will be partnering with a different disc jockey (DJ) in each event to keep
the customers coming. This partnership will bring the entertainment to our
events. DJ concerts are trending amongst our key demographic.
2.5 Advertisement partners
Advertising on social networks is the most suitable channel to acquire
customers for our company. The ads could be directed to users with specific
age range. This makes it easier to provide information to the required key
demographic. In April 2017, Instagram reported having 9.2 million users.
66% of them are aged 18-34. Heavy advertisement on such platforms will
surely achieve the desired goals. (NapoleonCat, 2017)
3. Key activities:
Key activity are business exercises that incorporate any action occupied
with the main role of making a benefit. This is a general term that
incorporates all the monetary exercises did by an organization during
business. (Jane M. Wiggins ,2010).
3.1 Event allocation and booking
Before carrying any planning, event allocation and booking must be completed
first. This activity must be done to ensure that there are locations available for the
event to be carried on. If the company are unable to make booking on a location,
this will cause a huge delay or even a cancellation on the event that will the
company a lot of money. This will also cause the customers to be unsatisfied thus
causing the company to loss customer (Murray and Scuotto 2016).

7BUSINESS MODEL CANVAS ANALYSIS
Figure 3 – H2O Water festival event
Source – (H2O Junky 2019)
3.2 Layout Planning
Layout planning is carried out to arrange the stations such as games stations, food
booth, and storages to optimize the space available and to make all the stations
convenient and give easy access for the customer. Having an organized layout will
make the set-up more efficient and help keep track of everything.
3.3 Event Setup

8BUSINESS MODEL CANVAS ANALYSIS
Maintenance are done before and after every event. This is to ensure that all
equipment is in good condition and could be used for the next event. This could
also help to avoid any future problems and cancel any delay. By performing
constant maintenance, we can keep tract on what needs repairing or replacement.
Example would be the PA system requires constant maintenance to avoid any delay
while setting up. Besides that, the canopy also needs constant maintenance to avoid
any damage or tare on it.
3.5 Post-mortem
Post-mortem must be done after every event among all employees. This activity is
carried out to discuss the overall process of the event such. From this activity the
team could identify on what problems were face and how could it be solved or
avoided on future events or even increase the overall efficiency and profit (Sort and
Nielsen 2018).
4.0 Value Propositions:
A value Proposition is the foundation for the business plan service which is given
to customer or prospects for their needs to be fulfilled up to their expected
requirement and therefore producing an outcome and satisfying customer
preference. A value proposition also tells why they should be in part of your
business model rather than venturing with any other competitors in the market. In
short value proposition describes the benefits customers can expect from your
products and services. (Alexander Osterwalder, 2014). The 3 main key points to a
successful business model is how can your product/services solve their problems,
what types of benefit/values customers can expect, and which customer needs are
we satisfying.
4.1 Tickets Pricing
The value which is delivered here is the costing factor which needs to follow
according to the customer affordability to buy the tickets and participate in the H20
water festival event, thus this creates a mutual bonding between the merchants and
the customer and not to be left out just because of the ticket pricing factor. Also,
the priority of early bird price tickets will be given to those customers which had
registered earlier to get a percentage of discounts. In the customer value
proposition, it is the price that is the basis for the value, not the cost. The price paid
for your solution is compared with the price paid for the next best alternative.
(Pamela Hudadoff, 2009).

9BUSINESS MODEL CANVAS ANALYSIS

10BUSINESS MODEL CANVAS ANALYSIS
Figure 4 – H2O Water festival booking
Source – (H2O Junky 2019)
4.2 Customer Service
The benefits of customer service will also be provided to customer who wishes to
enquire and seek for more information about the water festival event. The customer
service way of communication can be via the hotline telephone number, live online
chatting, email to the company and they can also refer to the company website
available which have some of the common question asked which is the frequently
asked question (FAQ) section. Hence this shows that the ease of the process for
finding more info to fulfill their needs in a fast and efficient way.
4.3 Accessibility
The set-up location of the event will be accessible to public transportation service,
to save transportation cost and easily accessible for customer to move from their
location to events location without any trouble and to avoid last minute not turning
up for the event. Hence this is a smart way to gain customer presence even though
they do not have their own private transport. This show the value of understanding
customer background and major problems is resolved for them in order to be part in
the event. The types of transport that can be use in public service are such as LRT,
MRT, Rapid KL Buses, Grab car and other means.
4.4 Built Networking
During the water festival event, the customers will be able to network and meet up
with new people from different background and eventually expand their connection
to many places. It is a great opportunity as well for those customers who is seeking
to make new friends and to increase their connectivity. This can increase the
chance for the customer to gain more opportunities in terms of career development,
relationships, business partners and many others. This shows that the value input
here is the connectivity in terms of building network with other people is gained
(Keane et al. 2018).
4.5 Enjoyment/ Amazing Experience

11BUSINESS MODEL CANVAS ANALYSIS
This water festival event serves the main purpose of temporary break of daily life
activities and have an enjoyable and a delightful experience like none other. This
results in customer being happy and reducing stress level experience in their daily
life. Also, with this experience, customer is encouraged to bring their families or
friends to spend better time with their loved ones in the midst of their hectic and
busy life period.
Figure 5 – H2O Water festival experience
Source – (H2O Junky 2019)
4.6 Schedule
The date of the event being held is also a major important factor in making the
event to be a success. Hence the date of the event will be following according to the
customer free time and would be held on weekends as compared to weekdays. This
shows that the value of understanding customer situation and their commitment is a
key to a successful business plan (Breuer and Lüdeke-Freund 2017).