Pricing Strategy and Seasonal Pricing: Haagen Dazs Report

This report examines the pricing strategy of Haagen Dazs, focusing on its application of seasonal pricing. It highlights the importance of pricing in the context of the company's product offerings, including ice cream, frozen yogurt, and ice cream cakes. The report discusses how Haagen Dazs adjusts its prices based on weather conditions and consumer demand, emphasizing the seasonal nature of its products and the impact of these factors on sales. The analysis also touches upon the broader marketing mix and the company's competitive positioning, providing a comprehensive view of Haagen Dazs' approach to pricing and its implications within the market.

PRICING STRATEGY
Haagen Dazs
Pricing strategy for ice cream cake
Selection of pricing strategy mainly depends upon the nature of
products which company offer to customers. There are different
pricing strategies such as: premium, penetration, competitive, seasonal
and others. Different companies select different strategies as per the
market condition, trends and the nature of their products.
Seasonal pricing: In the context of Haagen dazs, it can be said that it
offers ice creams, frozen yogurt and others. In the context of pricing
of this company it is stated that it focuses on seasonal pricing strategy.
One of the main reason if it’s all products are seasonable as in winter
people do not prefer to buy ice creams, ice cream cakes and cold
products. As per the seasonal pricing strategy, this company changes
its prices of products as per the weather conditions. It is because of
changing demands of people according to weather.
PORTERS VALUE CHAIN ANALYSIS
Pricing Strategy
Marketing mix is one of the important model and function which allows companies to give all
informations to their customers about all p’s. they can also compare their all elements with
other companies in order to see effectiveness. Pricing is one of the main elements which is
being considered by customers while making decision of buying products. So, it is important
for companies like Haagen dazs to focus on this strategy the most and choosing the best one.