This report provides a comprehensive analysis of HACC business courses, established on February 14, 1964, as one of the first community colleges in Pennsylvania. It covers various aspects, including marketing plans, business objectives, student information, and a SWOT analysis. The report details the college's programs in accounting, management, marketing, and general business, along with its vision to provide quality education and practical exposure. It examines student demographics, competitor analysis (including Aa DISTRICT 43 and Furry Friend Network), and the external market environment, considering economic, technological, political/legal, and cultural/social factors. The SWOT analysis highlights strengths (quality knowledge), weaknesses (competitive firms), opportunities (growth potential), and threats (new entrants). The report also outlines marketing plan objectives, market segmentation strategies, and the 4Ps of the marketing mix (Product, Place, Price, Promotion), concluding with a list of references.
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