Hadaka Beauty's Social Media Marketing Plan: A Comprehensive Analysis

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SOCIAL MEDIA MARKETING PLAN
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Contents
INTRODUCTION........................................................................................................................3
INTERNAL ANALYSIS.................................................................................................................4
SWOT ANALYSIS................................................................................................................... 4
EXTERNAL ANALYSIS.............................................................................................................6
OBJECTIVES.............................................................................................................................. 8
TARGET AUDIENCE................................................................................................................... 9
CONCLUSION.......................................................................................................................... 10
REFERENCES........................................................................................................................... 11
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INTRODUCTION
The social media marketing plan acts as a guideline directing the team members towards
the right path for achieving the objectives of the organization. This plan includes the
objectives to be achieved, marketing strategies to be used, internal and external analysis of
the market, segmentation, etc. (Tuten et al. 2017). The following assignment is focused on
the strategies used by Hadaka Beauty to market its products. As everyone knows, today’s
generation is very much conscious about their beauty and aims to use products that are safe
and best for them. This company is planning to introduce a new product line and bring
chemical-free products like shampoos and conditioners for both men and women in the
market and the social media marketing plan would help in formulating effective strategies
for the same.
Hadaka Beauty is a brand founded in Toronto, Canada that produces harmless, chemical-
free and lightweight beauty products for people of all ages, gender and skin type. The brand
offers excellent quality; pure and luxurious products for ultimate skincare of the customers.
The products of Hadaka brand are made from natural ingredients and are completely
organic. The products offered by the company include hair oil, body oil, eye mask, facial
mask, blackhead mask, face roller, etc.
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INTERNAL ANALYSIS
The internal analysis of the organization would help in identifying the strengths and
weaknesses of the company and thus, finding and grabbing opportunities in the market for
enhancing the strengths of the business and achieving the business objectives (Basil et al.
2019). This can be done by using:
SWOT ANALYSIS
Figure 1: SWOT ANALYSIS
(Source: Basil et al. 2019)
STRENGTHS:
 The company uses social media platform such as Facebook and Instagram to market
its products and increase consumer awareness.
 The bran produces organic and chemical-free beauty products which grab the
attention of the consumers.
 The beauty products are targeted to all age groups and genders which help in
boosting the sales of the company (Fleisher et al. 2015).
WEAKNESSES:
 It is difficult for the business to build trust among the customers that the products
produced are completely pure and organic.
 Lack of online presence and effective promotional tools used by the company.
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OPPORTUNITIES:
 The uniqueness of the company’s products can help in raising its profitability.
 The company must invest money in marketing and promoting its products by using
tools like advertising, sales promotion, personal selling, social media platforms, etc.
(Fleisher et al. 2015).
THREATS:
 The company faces tough competition from other famous brands in Canada such as
Sudsatorium, Epic Blend, Bkind, etc.
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EXTERNAL ANALYSIS
The marketing manager needs to conduct an external analysis of the business to identify
and analyse the factors in the environment that would affect the decision-making of the
marketing department. The social media marketing plan includes the analysis of the external
environment which can be undertaken using:
PESTEL ANALYSIS:
Figure 2: PESTEL ANALYSIS
(Source: Phillips et al. 2018)
Political: The Company must consider political factors such as a change in policies of the
government of Canada including trade policy, taxation policy, pricing policy, etc. as it affects
the marketing decisions of the business. Hadaka Beauty must set the prices of the new
products and policies of the business accordingly to avoid government interventions in the
business (Phillips et al. 2018).
Economic: The marketing decisions of Hadaka Beauty would be affected by the changes in
the rates of inflation, interest rate, employment rate, exchange rate, etc. prevailing in the
country. Thus, the marketers must consider these factors in the social media plan otherwise
the sales and market share of the company can be affected (Swanson, 2017).
Socio-cultural: Hadaka Beauty works for the welfare of the society and thus, produces
organic and cruelty-free products for the customers to increase their satisfaction and raise
their living standards. The company should conduct market research to understand the
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needs, choices, lifestyles of the consumers and introduce new and harmless products for the
customers (Phillips et al. 2018).
Technological: The marketing decisions of the company are affected by the advancement in
the technology as the competitors of Hadaka Beauty are making effective use of technology
to promote their products and gain competitive advantage. Therefore, the marketing
manager of Hadaka Beauty must also consider the use of digital marketing, social media and
advance technology for building a large consumer base (Swanson, 2017).
Ecological: The Company must take care of the environmental factors such as application of
renewable energy sources, pollution-free technology, recycling of products, etc. at the time
of manufacturing of new products to protect the environment and fulfil the corporate social
responsibility of the business. The company uses natural ingredients like marula oil and also
the oils offered by the company are introduced in recycled glass containers (Phillips et al.
2018).
Legal: While undertaking the marketing activities, the company must follow the legislation
and regulations formed by the government and consider the rights and interest of the
customers and the employees and provide a safe working environment to the employees,
etc. as these factors affect the functioning of the business. Therefore, the manager must
formulate strict rules to be followed by the workforce of Hadaka Beauty, Canada (Swanson,
2017).
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OBJECTIVES
Hadaka Beauty, Canada would focus on innovating and introducing more chemical-free and
organic beauty products for the customers to grab their attention and also promote these
on social media platforms to increase consumer awareness. Therefore the objectives set by
the marketing manager include:
 To build effective relations with potential customers to increase their loyalty.
 To raise brand awareness by using different promotional tools and techniques.
 To increase market share by developing the new and innovated product for the
market.
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TARGET AUDIENCE
The company targets the people of all the ages, skin-type and gender to promote and sell its
products as the products are chemical-free and made from natural and harmless
ingredients, therefore, can be used by anyone who wishes to take care of their skin. The
marketers of the company prepare the social media marketing plan considering the
planning and implementation of different marketing activities in the business to attract
customers and get a better response. The organization reaches out a large number of
people using social media platforms like Facebook, Instagram and the company website to
promote its products and enhance the sales of the business (Andaleeb, 2016).
SEGMENTATION:
The company segments the population using different segmentation strategies that include
demographic segmentation as the customers are targeted based on their income levels
because the company produces luxurious products that are purchased by people with high-
income level. The company segments the whole market based on their age and gender as all
the people are the target market for the company. Also, behavioural segmentation is used
by the company as the consumers are beauty conscious and give priority to products that
are good for their skin and high-class products are in demand by customers and it implies
the lifestyle of the consumers (Kotler et al. 2015).
The company can market its products by using social media platforms like Pinterest, Twitter,
online websites like Amazon, eBay, etc. as these are helpful in reaching a wide range of
population of all ages and gender and the customer base and the revenues of the business
can be increased (Kotler et al. 2015).
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CONCLUSION
The social media marketing plan is developed in a business to understand what activities
must be undertaken by the members to achieve the business objectives and thus, the
employees work as per the plan and conduct a situational analysis, competitor and
customer analysis, use STP approach, etc. to gain success. In this report, the marketing plan
for Hadaka Beauty Canada was to identify and understand the factors of the internal and
external environment of the company that affects the operations of the business and must
be considered by the marketing team to achieve business goals.
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REFERENCES
Andaleeb, Syed Saad. "Market segmentation, targeting, and positioning." In Strategic
marketing management in Asia: case studies and lessons across industries, pp. 179-207.
Emerald Group Publishing Limited, 2016.
Basil, Debra Z., Gonzalo Diaz-Meneses, and Michael D. Basil. Social Marketing in Action.
Springer, 2019.
Fleisher, Craig S., and Babette E. Bensoussan. Business and competitive analysis: effective
application of new and classic methods. FT Press, 2015.
Kotler, Philip, Suzan Burton, Kenneth Deans, Linen Brown, and Gary Armstrong. Marketing.
Pearson Higher Education AU, 2015.
Phillips, Paul, and Luiz Moutinho. "Strategic analysis." In Contemporary Issues in Strategic
Management, pp. 46-79. Routledge, 2018.
Swanson, Lee A. Business Plan Development Guide. OPENPRESS. USASK. CA, 2017.
Tuten, Tracy L., and Michael R. Solomon. Social media marketing. Sage, 2017.
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