Management Accounting Report: Haidilao International Analysis

This report provides an overview of Haidilao International Holding Ltd., a prominent hotpot restaurant chain. It begins with an introduction to the company, detailing its origins and expansion. The core of the report focuses on analyzing Haidilao's value chain activities, including infrastructure, human resource management, technological development, procurement, inbound logistics, operations, outbound logistics, marketing, and customer service. The report then presents a comparative analysis, highlighting Haidilao's strengths in areas like customer service, marketing techniques, and delivery systems. The value chain is visualized through a diagram, emphasizing Haidilao's focus on casual dining, attractive external layouts, and targeted marketing strategies. The analysis concludes by underscoring Haidilao's strategic approach to operations, marketing, and customer engagement. The report provides insights into the company's success factors and competitive advantages within the fast-growing restaurant industry. The report also includes references to academic sources.