Corporate Venturing Analysis: Haigh Chocolate Report, IBU5COV

This report investigates the entrepreneurial concept and its application in today's dynamic business environment, focusing on Haigh Chocolate. The report provides an overview of the company, including its history, mission, financial performance, and market presence. A theoretical framework of entrepreneurial activity and corporate entrepreneurship is used to analyze Haigh Chocolate's operational scenario, evaluating factors like innovativeness, risk-taking, and proactiveness. The research employs a secondary research approach, drawing data from books, journal articles, and company reports. The findings highlight Haigh Chocolate's success in maintaining innovation and entrepreneurship, particularly in its product packaging. The report links the company's performance to industry data and discusses its strategic approach to corporate entrepreneurship, particularly its innovativeness in product design and packaging, and its response to market dynamics.