MGT302A Strategic Management: Strategic Plan for Haigh's Chocolates
VerifiedAdded on 2023/06/10
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This presentation provides a strategic analysis and recommendations for Haigh's Chocolates, an Australian chocolate producer. It begins by defining the company's vision, goals, and objectives, followed by an overview of its current state, including its family-run tradition, retail presence, and product range. The presentation identifies opportunities for growth, such as differentiating the brand, increasing brand awareness, improving efficiency, and expanding the customer base. Recommendations include expanding the product range, increasing store locations, adopting new technologies, cross-training employees, and implementing effective marketing strategies, including social media and product exhibitions. The expected outcomes are increased revenue, customer base, sales, and brand awareness, contributing to the company's overall vision. Desklib provides access to similar presentations and solved assignments for students.
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