Research Project: Market Analysis & Opening New Hair Style Saloon

This research project investigates the potential for opening a new hair style saloon, focusing on market analysis and future growth possibilities to enhance profitability. The research outcome is derived from data interpretation, revealing key findings related to customer awareness of saloon services, frequency of visits, preferred services (hair styling, spa, coloring, keratin treatment), and the perceived need for new hair styles. The study also examines dynamic market trends and their influence on expansion plans, highlighting the significance of incorporating new hair style cuts into the saloon's menu for effective business growth. The research uses references like Sheridan, Tough and wiggins to support the analysis.

RESEARCH PROJECT
(Opening new hair style Saloon)

Tables of Contents
• Introduction
• Outcome of research project
• References

Introduction
• This research is carried out in order to identify the future
growth possibilities in marketplace to increase the
profitability of new saloon.

Outcome of research
• These are the results which are extracted from the data
interpretation in research project to come up with a final and
effective findings related with the subject matter.

Theme 1: Known to Saloon services.
Q1. Do you known to Saloon services or not? Statistics
Yes 14 (70%)
No 2 (10%)
To basic services only 4 (20%)

Theme 2: Frequency in availing F Saloon
services.
Q2. How frequent you are in availing F
Saloon services?
Statistics
In a month 9 (45%)
Once in 3 months 6 (30%)
Once in 6 months 3 (15%)
Once in year 2 (10%)

Theme 3: Various services of F Saloon
chosen by customers.
Q3. Which type of services do
you avail when you visit F
Saloon.
Statistics
Hair style 7 (35%)
Hair Spa 4 (20%)
Hair colouring 4 (20%)
Keratin treatment 5 (25%)

Theme 4: Need of new hair style services
in F Saloon.
Q4. Do you feel that there is need of new hair style in F
Saloon menu card?
Statistics
Yes 14 (70%)
No 6 (30%)

Theme 5: Dynamic market trends with
reference to changing trends in hair
styles.
Q5. As per your opinion, is market
trends are dynamic with reference to
new hair style in segment or not?
Statistics
Yes 17 (85%)
No 3 (15%)

Theme 6: Role of dynamic market trends
in devising expansion plan for F Saloon.
Q6. Do you feel that analysis
of dynamic market trends in
fashion industry influence the
expansion plan of F Saloon or
not.
Statistics
Strongly agree 4 (20%)
Agree 6 (30%)
Neutral 5 (25%)
Disagree 3 (15%)
Strongly disagree 2 (10%)

Theme 7: Significance of new hair style
on strategic expansion of firm.
Q7. As per your views will
adding new hair style cuts
in F Saloon Menu adds on
in effective expansion plan
of business or not?
Statistics
Yes 10 (50%)
No 7 (35%)
Can't say 3 (15%)

References
Sheridan, J., 2010. Fashion, media, promotion: The new
black magic. John Wiley & Sons.
Tough, P., 2013. How children succeed. Random House.
Wiggins, S., 2014. On the accountability of changing
bodies: Using discursive psychology to examine
embodied identities in different research
settings. Qualitative Psychology. 1(2). p.144.

THANK YOU