Individual Assignment: Halal-Friendly Hotels and Guest Behaviors

This assignment critically evaluates the research methodology employed in the manuscript "Halal-friendly hotels: impact of halal-friendly attributes on guest purchase behaviors in the Thailand hotel industry." The student analyzes the qualitative and quantitative approaches used, justifying their appropriateness by comparing them with methodologies in similar peer-reviewed papers. The qualitative analysis, involving interviews with Muslim individuals, assessed their perceptions of Halal hotels, identifying key attributes like food, facilities, and service quality. The quantitative analysis involved surveys in Bangkok, Phuket, and Krabi, using IBM SPSS and AMOS 24.0 to analyze data from 380 respondents. The student assesses the design methodology, including methods and results, and discusses alternative qualitative-quantitative approaches. The student concludes that the chosen design methodology was comprehensive, incorporating both qualitative and quantitative methods and primary and secondary data collection. The results section was also deemed comprehensive with the use of statistical tools.

INSTRUCTIONS & REQUIREMENTS
Please read the instructions below. Failure to comply with the instructions will result
in a penalty ranging from 5% to 100% of the grade
1. Use this document as a template for your response. In other words, type your
student information and your answers into the document.
2. Individual article review consists of three (3) compulsory questions. Please answer
ALL the questions. Marks allocated to each question have been specified in the
bracket following the question.
3. Students must critically evaluate the appropriateness of the design methodology
proposed in the manuscript titled: “Halal-friendly hotels: impact of halal-friendly
attributes on guest purchase behaviors in the Thailand hotel industry.”
4. Please use Times New Roman, font size 12 and a line spacing of 1.5
5. The maximum length of this Individual Assignment is 10 pages (including
everything and the cover pages as well). [There will be a 10% penalty for excess
length].
6. References: You should cite all external sources in your text by using APA 6th
Edition format. It is a good idea to start your references section at the beginning of
the writing process and add to it as you go along. It will be a tedious and time-
consuming task if left until you have completed the main body of the text. If you do
leave it until the end, the time spent on compiling the reference section is time that
would have been better spent on checking and amending your report.
Important Note: You have to create a fully automatic bibliography list. ONLY a
fully automatic bibliography list is acceptable. The references should be in APA
Style using Microsoft Word (for more details see attached file below) or Mendeley
(https://www.mendeley.com/) .
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INDIVIDUAL ARTICLE REVIEW: QUESTIONS
Analyze and evaluate the research methodology followed by the authors in the
manuscript titled: “Halal-friendly hotels: impact of halal-friendly attributes on guest
purchase behaviors in the Thailand hotel industry.” More specifically, you would need
to answer the following questions:
Question 1 (CLO 2)
What type of qualitative analysis was adopted by the researchers? Is the appropriate?
Justify your answer by comparing with other qualitative techniques, which have been
used by other peer-reviewed papers published in similar journals (i.e., Tourism, Leisure
and Hospitality Management) listed in ABS and ABDC list. (5 points).
Answer 1
The qualitative analysis can be essentially described as a subjective judgment which is
based on the non-quantifiable information and comprises of aspects like the use of
management expertise, industry cycles, research strength and the development of the
labor relations (Kumar, 2019). In association with this, it can be stated critical to
mention that the qualitative analysis deals with the intangible, inexact concerns which
belong to the experiential realm rather than something which is quantitative or
mathematical in nature. In consideration with this, this approach tends to lend the kind
of intelligence which artificial intelligence lacks and is mainly associated with the
thinking of the different individuals, their trustworthiness and approaches (Ali, Amin,
& Cobanoglu, 2016). These aspects are impossible to capture with numerical inputs
and are hence, described qualitatively.
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Hence, with relation to the qualitative approach as used in this research, the different
researchers undertook an approach whereby they interviewed certain Muslim
individuals who were asked about their perception of a Halal Hotel and what kind of
parameters did they approach to be correct. In consideration to this, it can be effectively
mentioned that, this approach of the qualitative analysis can be deemed to be correct as
it helped in identifying the different factors, the use of which would assist in achieving
the various research goals as well as objectives. In association with this, the qualitative
approach as used in the study identified the different variables as present, made the
analysis on the same and was able to find out the different requirements of the different
individuals when the prefer Halal hotel (Jeaheng, Al-Ansi, & Han, 2019). The various
attributes which were identified in the study through the interview of the participants
were the Halal food and beverages, Room facilities, Prayer facilities, the medium
privacy perceive and the Entertainment and Recreation aspects along with service
quality (Mackey & Gass, 2015). The data was collected from 12 interviewees, the
findings were categorized into necessary elements and the preferable elements which
have a tendency to impress the customers. A set of 41 attributed were identified which
greatly contributed to the study. In consideration of this, it can be effectively mentioned
that, the qualitative method undertaken in this research is rather appropriate and has
assisted in achieving the organizational goals in the right manner.
Yang Yang Jiang, Haywantee Ramkissoon & Felix Mavondo (2015): Destination
Marketing and Visitor Experiences: The Development of a Conceptual
Framework, Journal of Hospitality Marketing & Management, DOI:
10.1080/19368623.2016.1087358
TRESIDDER, Richard (2015). Experiences Marketing: A Cultural Philosophy for
Contemporary Hospitality Marketing Studies. Journal of Hospitality Marketing
and Management, 24 (7), 708-726.
The other articles which have been made use of for the comparison have made
use of associated qualitative as well as quantitative methods (TRESIDDER, 2015).
Using the qualitative methods, two of the papers made use of the secondary qualitative
analysis to undertake the initiative. In association with this, it can be critically
mentioned that the study has undertaken to use secondary information and made an
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associated use of the secondary information from various journals as well as articles to
understand the issues. A theoretical framework has been used by the study which has
served the purpose. A comparative analysis is difficult to undertake in this scenario as
the study has aimed to undertake an analysis of the secondary research work only,
however, the manner of data presentation is rather comprehensive (Taherdoost, 2016).
The use of associated theories themes have been prepared in the study so as to make an
analysis of the same and engage in effective research outcomes.
Question 2 (CLO 2)
What type of quantitative analysis was adopted by the researchers? Is the appropriate?
Justify your answer by comparing with other quantitative techniques, which have been
used by other peer-reviewed papers published in similar journals (i.e., Tourism, Leisure
and Hospitality Management) listed in ABS and ABDC list (5 points).
Answer 2
The quantitative analysis of the research can be stated to be the research
technique using which the enterprise is able to understand a certain outcome of a
certain behavior by making use of a variety of mathematical as well as the statistical
modelling along with measurement and associated research (Wiek & Lang, 2016). The
primary aim of the quantitative analysis is to ensure that numerical value can be given
to any research which assists in quantifying the study in an adequate manner.
With respect to the quantitative and associated data analysis, the data for the interview
was collected from the various participants as present in Thailand. The cities selected
for the analysis in Thailand were the Bangkok, Phuket and Krabi. To ensure successful
outcomes, the Muslim travelers were selected. A total of three versions were used to
collect the data for the study. A non-probability sampling approach had been adapted
for the study whereby, the background of the participants was asked which was then
followed by the discussion on the topic of the Halal friendly hotels. Once the topic was
explained to the participants, the confidentiality aspect was discussed with the
associated participants and this was then followed by the survey collection procedure
which spread over a time frame of 6 weeks. In connection to this, a total of 418
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responses were collected (Jeaheng, Al-Ansi, & Han, 2019). Once these responses were
assessed, only 380 responses were selected from an appropriate response. The
associated software’s which were used for the purpose of the study can be understood
to be the IBM SPSS and the AMOS 24.0. The statistical tool used for the study was the
explanatory factor analysis so that the study could be purified accordingly.
Additionally, a twostep measurement approach was made use of in order to undertake
the procedure of analysis. From the survey analysis, it was adequately found that, from
the 380 respondents 53% of them were female and the rest of them were male. The
average age of the respondents was 36 years of age. The study found the average
earnings as well as associated demographics were found. In association with this, it can
be effectively mentioned that, the study undertook a comprehensive analysis of the
associated data as collected for the research (TRESIDDER, 2015). The results of the
analysis were found positive in nature and from the study, it could be rightfully
assessed that, the developed framework indicated that the Muslim traveler behavior
intention towards the halal friendly restaurants and hotels. The different respondents
believed that, they had to be provided with their religion oriented services for the
satisfaction.
Faizan Ali, Muslim Amin & Cihan Cobanoglu (2016) An Integrated Model of
Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical
Analysis in the Chinese Hospitality Industry, Journal of Hospitality Marketing &
Management, 25:4, 449-475, DOI: 10.1080/19368623.2015.1019172
The third article or the associated journal which has been made use of has chosen the
quantitative data analysis. A total of 500 respondents were undertaken so as to
understand the manner in which the data for the research could be presented
accordingly (Ali, Amin, & Cobanoglu, 2016). The study aimed to find the manner in
which the customers of the various resorts associated hotels have presented their
viewpoints. In consideration with this, it is effective to understand that, the quantitative
analysis which has been made use of in this study can be stated to be quite common to
the Halal hotels and associated papers. However, the third article is rather better than
the article of the study because it makes use of simpler means to make the comparison.
Question 3 (CLO 2)
Critically evaluate the appropriateness of the design methodology (sections: Method
and Results) followed by the authors. Are there any recommendations for alternatives
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qualitative-quantitative approach(es)? Justify your answer by using peer-reviewed
paper in journals listed in ABS or ABDC list (10 points).
Answer 3
The design methodology which was made use of for the purpose of the study
can be adequately understood to be appropriate for the study. Due to a certain number
of limitations, in certain studies, it can be adequately stated that, the papers make use of
either the primary or the secondary method of data collection whereas some of them
made use of the qualitative as well as the quantitative method of analysis (Kumar,
2019). However, in this research, it is required to be understood that, this research
design to find the characteristics which appealed to the various Muslim travelers
regarding the Halal friendly restaurants made use of the qualitative as well as the
quantitative method of analysis.
Along with this, both the primary as well as the secondary method of data
collection has also been used. The means of survey has been made use of which was
quite comprehensive in nature and both the information related to the topic along with
the demographic information was collected to proceed with the study in the adequate
manner (Jeaheng, Al-Ansi, & Han, 2019). The research design explained the associate
research methods which were adequately applied for the paper along with providing
justification for the same. Therefore, it is in association of this, that it can be mentioned
that, the methodology and design section was rather comprehensive in nature and made
considerate use of justifications and associated methodology to ensure that the authors
and associated readers of the study are being able to understand the manner in which
the stud has been successful in understanding the associated objectives (Jiang,
Ramkissoon, & Mavondo, 2015).
Moreover, the research results section of the study can also be agreed to be
rather comprehensive in nature. The results of each of the statistical tools being used
have been provided. A variety of statically tools have been made use of in an adequate
manner and in association with this, the results of each of the tools which have been
made use of have been critically evaluated.
A separate research results section has been provided. In consideration of this,
the overall discussion and the considerate analysis has been presented which assists in
understanding the manner in which, the study is being able to achieve its set objectives.
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In association with this, it can also be mentioned that, the results section presents the
discussion in an adequate manner and tends to ensure that the study is being able to
find the objectives (Flick, 2015). Along with the statistical results, the theoretical
results have also been provided along with the provision of the limitations and scope
for the future research accordingly. Therefore, it can be agreed to it that, the paper has
followed a comprehensive manner of research discussion and analysis.
However, the given recommendations are being provided for the authors and they are
given as follows:
The author would be required to ensure that they are being able to link the
theory with the associated research objectives. In consideration of this, it can be
rightfully mentioned that, had the results section, linked the literature review of the
study along with the results, then in such a scenario, the study would be rather
comprehensive.
Moreover, in order to justify the objectives and attain the results of the study, it
is essential to state that, any one research analysis or the data collection method could
have been adopted. This would have assisted in making the results rather systematic
(Attia & Edge, 2017).
Moreover, another recommendation which can be provided to the authors can be stated
to be the fact that, the use of simpler statistical tools can be made. By using simpler
means, the author would be able to get his message across in a better manner and the
readers would be able to understand the outcomes of the study to a greater extent.
The three other articles which have been made use of for the analysis and
associated purposes were focused on the hospitality management and associated topics
so as to understand the research design of those papers and compare with the chosen
article of the study.
In consideration of this, it can be effectively mentioned that, the following
aspects can be made:
One of the articles made use of the presented the study in a qualitative manner.
In association of this, it can be effectively stated that the study had been aimed to
outline the manner in which the experiences marketing can be examined and assessed
critically (TRESIDDER, 2015). In association with this, it can be effectively stated that
the results section presented a comprehensive analysis of the manner in which the study
outcomes can be achieved accordingly. Moreover, the usefulness of the themes and the
research outcomes has been presented accordingly.
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In association with this, it can be effectively understood that, the second study
was aimed at understanding the concept of destination marketing and associated visitor
experiences. In order to find the study results a comprehensive research framework had
been built accordingly. Moreover, a conceptual framework assisted in presenting the
study outcomes comprehensively. Furthermore, as the article aimed to assess and
analyze the importance of the destination marketing, it undertook a comprehensive
examination of the various factors affecting the marketing and presented the study
results in a similar manner (Jeaheng, Al-Ansi, & Han, 2019). The results were
presented by making use of various themes such as the destination image, fun, the
customer orientation, visitor delight, place attachment and the mediation effect. It is in
association of this, the simpler format of results was made use of in order to find the
results. In comparison to the used article on Halal hotels, the format of this article was
very simple and aligned with the readers in an adequate manner.
The third article which has been made use of for the purpose of the study can be
mentioned to be the `` An Integrated Model of Service Experience, Emotions,
Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality
Industry``. The study aimed to highlight how the customer experiences vary
accordingly. In consideration with this, it is effective to understand that, the results
presented a positive connotation with respect to the aims of the study and seeked to
ensure that the customers could be satisfied through excellent service. In line with this,
it can be critically mentioned that the outcomes of the survey were presented
analytically (Ali, Amin, & Cobanoglu, 2016).
In comparison to the article on the Halal Industry, it could be mentioned that the
research design and model was rather simple and well-presented which was better
because it could be comprehended successfully.
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References
Ali, F., Amin, M., & Cobanoglu, C. (2016). An Integrated Model of Service
Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical
Analysis in the Chinese Hospitality Industry. Journal of Hospitality Marketing
& Management, 25:4, 449-475. doi:10.1080/19368623.2015.1019172
Attia, M., & Edge, J. (2017). Be (com) ing a reflexive researcher: a developmental
approach to research methodology. Open Review of Educational Research, 4(1),
33-45.
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a
research project. Sage.
Jeaheng, Y., Al-Ansi, A., & Han, H. (2019). Halal-friendly hotels: impact of halal-
friendly attributes on guest purchase behaviors in the Thailand hotel industry.
Journal of Travel & Tourism Marketing, , 36:6, 730-747.
doi:10.1080/10548408.2019.16319
Jiang, Y. Y., Ramkissoon, H., & Mavondo, F. ( 2015). Destination Marketing and
Visitor Experiences: The Development of a Conceptual Framework. Journal of
Hospitality Marketing & Management. doi:10.1080/19368623.2016.1087358
Kumar, R. (2019). . Research methodology: A step-by-step guide for beginners. . Sage
Publications Limited.
Mackey, A., & Gass, S. M. (2015). Second language research: Methodology and
design. Routledge.
Taherdoost, H. (2016). Sampling methods in research methodology; how to choose a
sampling technique for research. How to Choose a Sampling Technique for
Research.
TRESIDDER, R. (2015). Experiences Marketing: A Cultural Philosophy for
Contemporary Hospitality Marketing Studies. . Journal of Hospitality
Marketing and Management, 24 (7), 708-726.
Wiek, A., & Lang, D. J. (2016). Transformational sustainability research methodology.
In Sustainability science , 31-41.
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