Halal Food Labelling and International Sales: Samyang Ramen Case Study

This research proposal investigates the impact of Halal food labelling on the international sales of Samyang, a Korean Ramen brand. The study aims to identify the need for Halal certification, assess its impact on sales, and analyze the challenges faced during implementation. The introduction provides an overview of Halal food labelling, its significance for Muslim consumers, and the brand's background. The literature review explores the concept and necessity of Halal food labelling for Samyang, its effects on international sales, and the obstacles encountered. The methodology section outlines the research approach. The research will examine the concept, impact, and challenges associated with Halal food labelling for Samyang Ramen. The research will cover the concept and need of Halal food labelling within Samyang, the impact of Halal food labelling on international sales, and the challenges and issues faced by Samyang in Halal implementation, providing insights for marketing strategies in the global food market.

RESEARCH PROPOSAL
(Halal food labelling and its impact on sale
internationally. A case study of Samyang, a
Korean Ramen brand)

Table of Contents
RESEARCH PROPOSAL...............................................................................................................1
INTRODUCTION...........................................................................................................................3
Overview of the topic.............................................................................................................3
Research aim and objective....................................................................................................3
Research question...................................................................................................................3
Research rational....................................................................................................................4
Significant of the topic...........................................................................................................4
LITERATURE REVIEW................................................................................................................5
Explain the concept and need of Halal food labelling within Samyang, a Korean Ramen
brand?.....................................................................................................................................5
What is the impact of Halal food labelling on international sale of Samyang, a Korean Ramen
brand?.....................................................................................................................................6
What are the challenges and issues that would be faced by Samyang, a Korean Ramen brand
in Halal implementation?.......................................................................................................6
RESEARCH METHODOLOGY.....................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Overview of the topic
Halal food labelling is the marketing concept which is used by the company to market their
product in the market with the proper labelling. This labelling is used by the company to aware
the customer that while manufacturing the goods no harm is being made to the animal. This
labelling is made particular for the people of Islam so that they can consume the goods
(Ahmadova and Aliyev, 2020). In simple term it permits the Islamic that the food is being
manufactured according to the Islamic law any no illegal activity is being conducted. For many
Muslim customers the Halal food labelling help them to ensure that they are purchasing good
standard meat product (Lestari and et. al,, 2020).
For conducting the research, the chosen organisation is Samyang, a Korean Ramen brand.
Samyang ramen is a south Korean grocery company. The brand was founded in the year 1963
which sale ramen product. The brand manufacture different types of noodles.
Research aim and objective
Research Aim: To identify the need of Halal food labelling and its impact on company's
international sale: A study on Samyang, a Korean Ramen brand
Research Objectives:
 To understand the concept and need of Halal food labelling within Samyang, a Korean
Ramen brand
 To determine the impact of Halal food labelling on international sale of Samyang, a
Korean Ramen brand
 To discern the challenges and issues that would be faced by Samyang, a Korean Ramen
brand in Halal implementation
Research question
 Explain the concept and need of Halal food labelling within Samyang, a Korean Ramen
brand?
 What is the impact of Halal food labelling on international sale of Samyang, a Korean
Ramen brand?
 What are the challenges and issues that would be faced by Samyang, a Korean Ramen
brand in Halal implementation?

Research rational
The major rational for conducting the above investigation is to gain detailed understanding
on the topic Halal food labelling. The current research will identify the impact of Halal food
labelling on international sale of the organisation. This investigation will also highlight the
challenges and issue faced by the organisation while implementing Halal labelling in their
company. This research has great interest as it will help in fulfilling dual perspective that are
personal and professional (Rizkitysha and Hananto, 2020). In respect to the personal objective,
this research will enhance my knowledge regarding various tool and technique used for
completing the investigation in scientific manner. Another personal objective that will be
fulfilled is it will develop various skills in me such as communicational skill, problem solving
skill, analytical skill, data collection skill and manty more. On the other side, with respect to the
professional objective the current investigation will identify various marketing jobs available in
different organisation (Nurhayati and Hendar, 2019). This research will build my professional
carrier in sound manner when I will be working as a marketing manager. Through this
investigation I will get to know the impact of labelling on international sale which I can also use
in my cooperative organisation. Thus, the present investigation is quite vital in attaining two
objective.
Significant of the topic
The present research is quite significant as it will be beneficially for various stakeholder
such as organisation, manger, researcher, scholar and many other. In respect to the scholar, this
investigation will help them to enhance their academic knowledge. As well this will also get to
know why organisation invest in labelling so that they can enhance their international sale. With
respect to the researcher strategy will use this investigation as their foundation so that they
conduct their researcher on this topic in detailed manner (Rafiki, 2019). They will also get to
know how they can conduct their investigation by using the tool and method which is
appropriate. On the other hand, with the perspective of manager the current investigation will
assist them how they can use Halal labelling in their organisation so that they can promote their
product in the international market. In last with the respect to the organisation, they will get to
know the importance of Halal labelling so that they can enhance their market share in oversea
market.

LITERATURE REVIEW
It is the second chapter in the research which is used by the researcher to answer their research
question in sound manner. This section holds past publish information about the topic and the
data is collected from various secondary sources such as books, journal, online site and many
more.
Explain the concept and need of Halal food labelling within Samyang, a Korean Ramen brand?
As per the view of Alzeer, Rieder and Abou Hadeed (2018), Halal food labelling
generally states that particular food or the products are permissible or allowable for the people of
Islam and the procedure will be used no haram while processing and manufacturing food
products. The concept of Halal food labelling in the Samyang which is regarded as a Korean
Ramen brand simply means that food products are permitted in the Islamic law which generally
states that it will not contain any type of thing which is unlawful in the statement of the law.
Label is defined as an identification which makes the product visible in the market and makes
people recognize by the power of the brand that need attention. Halal food labelling is considered
as a safety for Muslims people so that they can also consume the product which helps in
managing and eliminating the negative image of the Muslim products so that they can preserve
and eat freely. The awareness of Muslims is generally marked by the knowledge of the process
of food packaging, slaughtering, and food hygiene on the basis of the Islamic law. Halal food
labelling products awareness has a significant impact on the purchasing interest and capability of
the consumer for a particular choice of food product. Ingredients related to the food are the main
elements that helps in increasing the interest of how the consumers will portray the image of the
product in the minds of Muslim. The buying behaviour is mainly depended on the choice and
taste of consumers in buying things by taking into consideration all the food ingredients and
items as the top priority (Purwanto and et. al., 2020). The number of food items that are
restricted from the Islamic law are mostly less in number as with the technology advancement
the processing and manufacturing products has gained importance as it helps in producing high
quality tasty food for buying new products by the Muslim people.

What is the impact of Halal food labelling on international sale of Samyang, a Korean Ramen
brand?
As per the view of Wahyuni, Vanany and Ciptomulyono (2019), food labelling is
considered as an important tool of communication for the varied manufactures and retailers of
food because it helps in delivering important information for customers and also assists and
guides them in taking purchase decisions. For the most of the Muslim customers, the label of
Halal food is mandatory as it helps in ensuring them that they are purchasing the good quality
meat products and are approved from the Islamic law. The Halal food labelling impacts the
international sale of products of Samyang positively and which is defined below:
 Increase in the sale of food products – When the food is packaged by the Halal food
labelling, it helps in increasing the sale of meat products in international markets also.
Halal food labelling on the products helps in building a sense of trust in the minds of
customers that they are purchasing and eating quality products.
 Positive image in the customer mind – The Halal food labelling has a positive image in
the mind of customers which indirectly impacts the performance of the sale of products
in the international market (Chandra, Liaqat and Sharma, 2019). This helps in curing the
image of the customers as they are getting reliable and good quality food which helps in
increasing the trust regarding food products.
 Food safety and reliability – Halal food labelling helps in giving a food safety and
reliability which makes sure that food quality is good quality and is ready to eat (Muflih
and Juliana, 2020). This helps the Muslim people in gaining good quality food
ingredients in the packaged food and gives a sense of satisfaction among the variability
of the customers. This helps in increasing the motivation among the food that they are
eating good food in the international market as they are supplying better products to the
customers.
What are the challenges and issues that would be faced by Samyang, a Korean Ramen brand in
Halal implementation?
As per the view of (Aniqoh and Hanastiana, 2020), there are many challenges and issues
related to Halal implementation. It includes awareness, authority, market competitiveness, supply
chain management and cost. The halal certification implementation is one of the major task
which is needed to be followed by hospitality and different hotels. The lack of awareness is the

biggest issue which is concerned related with food accommodation within hotelier. Halal
implementation is the new phenomena in which quality assurance is needed to be taken and in
this manner healthy choice is considered by the people. This aspect is related with safety,
hygiene and quality assurance so that selection food can be given to customers and in appropriate
manner and in this manner effective food management process can be executed.These challenges
are explained below in a detailed manner:
Authority: There are many issues in the procedure of Halal Certificate applications which are
created by business owners and the authority such as Halal Development Corporation. From the
side of applicant, not having appropriate understanding of the Halal process is one of the issues
that generally arise. But sometimes due to ignorance of business owners even though data on the
Halal procedure is available (Purwanto, Ardiyanto and Sudargini, 2021). If the business owners
are committed in applying Halal certification, they sometimes delay in submitting supporting
documents required for the proposed application.
Cost: The other challenge faced by food business operators in the Halal implementation is the
cost incurred with the motive of ensuring overall implemetation (Ahmad and et. al., 2018). The
consistent rise in operating and manufacturing cost has become of the challenges why there are
companies who are coming forward to apply for the certification of Halal. Thus, companies who
have limited financial resources think twice or thrice for pursuing Halal certification.

RESEARCH METHODOLOGY
Research methodology is the third chapter in the overall dissertation which helps in
identifying, analysing and interpreting the data as per the topic. This section helps the
investigator to attain the aim and objective inn valuable manner. In this section data is being
analysed and gathered as per various philosophies, approaches, choices and many more.
Research methodology also helps the researcher to gain answer for their two question which are
how data will be collected and how it will be analysed (Shields, 2019). The reader also evaluates
the validity and reliability of the information so that they can complete rely on the investigation
in sound manner. Research methodology is further divided into sub components which are
discussed below with the help of Saunders research onion framework.
Research philosophy: Research philosophy is the set of belief which tells about the
phenomenon to gather, analyses and used data. It is divided into two forms that are positivism
and interpretivism. Positivism philosophy is based on objective data and interpretivism is based
on subjective information. In the current investigation, investigator will use positivism
philosophy. The reason for choosing this is it will gather and analyse quantitative information.
Using this philosophy helps in knowing the current trend and pattern.
Research approach: Research approach can be defined as the planned process to test the
hypothesis and theories. It is used by the researcher so that they can achieve aim with the
evaluation of theories. They are classifies into two parts which are deductive and inductive
approach. Deductive approach evaluates theories with the help of quantitative information and
inductive approach measures hypothesise on the basis of qualitative data. In the present
investigation, researcher will be choosing deductive approach (Thomas, 2021). The benefit of
using this is evaluation of existing theories will be made rather than developing new hypothesis.
This also provides the relationship between the two variables with one another.
Research strategy: It is step by step taking the investigator in order to provide path to the
thoughts and idea of the researcher. There are various ways through which data can be collected
some of them are survey, systematic literature review, case study, action researcher. As per the
current investigation researcher will be selecting survey research strategy. The advantage to use
this strategy is large amount of information can be gather in single time. As well as it is one of
the cost effective approach to obtained data from mass population.

Research choice: quantitative and qualitative are the two research choice. Quantitative is
the process of collecting and analysing numerical information. On the other hand, qualitative
research is the procedure of gathering and evaluating non numerical information. In the current
research, investigator will be choosing quantitative method (Iovino and Tsitsianis, 2020). The
main reason for this it will gather data in numbers and figures. Analysing information in
numerical is much easier than any other way. As well this data can be obtained easily without
any difficulty. Quantitative research methodology also helps in attaining aim and objective in
valuable manner.
Time horizon: It is the time framework which is used to know the investing time for
collecting data. Cross sectional and longitudinal are the two time horizons. Cross sectional
gathers data in shorter time whereas longitudinal collects information for longer time duration.
As per the current investigation, cross sectional time horizon will be using by researcher. The
benefits are that data will be gather as per the scenario and will covers shorter duration data. It
will also observe multiple variables as well in short span of time
Data collection: Data collection is the process of collecting and measuring information.
There are two data collection method that are primary and secondary. Primary data collection is
the process of gathering fresh information. Secondary data collection is the method of collecting
second hand information. In the current investigation, researcher will be using both primary and
secondary data to carry out information (Sileyew, 2019). Primary data is used in data analysis
part and secondary data will be used literature review. The research instrument used for
collecting primary data is questionnaire and secondary data will be books, online site, books etc.
Sampling: It is the technique to select sample from large population. There are two
sampling method which is probability sampling and non probability sampling. Probability
sampling select the sample by providing equal opportunity to the participant to get selected and
non probability sampling respondent are chosen in non bias manner (Daniel, 2018). In the
current investigation probability sampling will be used by the researcher. Further in that random
sampling method is used to select sample. The sample size will be 10 employee of Samyang, a
Korean Ramen brand.
Ethical consideration: It is the collection of values and belief which is followed by
researcher while gathering data from society. Some of the values which need to obey are
honesty, openness, transparency, consent form and many other (Knottnerus and Tugwell, 2018).

REFERENCES
Books and journal
Ahmad, A.N. and et. al., 2018. Overview of the halal food control system in Malaysia. Food
Control, 90, pp.352-363.
Ahmadova, E. and Aliyev, K., 2020. Determinants of attitudes towards halal products: empirical
evidence from Azerbaijan. Journal of Islamic Marketing.
Alzeer, J., Rieder, U. and Abou Hadeed, K., 2018. Rational and practical aspects of Halal and
Tayyib in the context of food safety. Trends in Food Science & Technology, 71, pp.264-267.
Aniqoh, N.A.F.A. and Hanastiana, M.R., 2020. Halal Food Industry: Challenges and
Opportunities in Europe. Journal of Digital Marketing and Halal Industry, 2(1), pp.43-54.
Chandra, G.R., Liaqat, I.A. and Sharma, B., 2019, February. Blockchain redefining: The halal
food sector. In 2019 Amity International Conference on Artificial Intelligence (AICAI) (pp.
349-354). IEEE.
Daniel, B.K., 2018. Empirical verification of the “TACT” framework for teaching rigour in
qualitative research methodology. Qualitative Research Journal.
Iovino, F. and Tsitsianis, N., 2020. The methodology of the research. In Changes in European
Energy Markets. Emerald Publishing Limited.
Knottnerus, J.A. and Tugwell, P., 2018. Ethics of research methodology requires a methodology
of research ethics. Journal of Clinical Epidemiology. 100. pp.v-vi.
Lestari, F. and et. al,, 2020, December. Impact of Halal Labeling on Brand Image on Cosmetic
Product. In 2020 IEEE International Conference on Industrial Engineering and
Engineering Management (IEEM) (pp. 883-887). IEEE.
Muflih, M. and Juliana, J., 2020. Halal-labeled food shopping behavior: the role of spirituality,
image, trust, and satisfaction. Journal of Islamic Marketing.
Nurhayati, T. and Hendar, H., 2019. Personal intrinsic religiosity and product knowledge on
halal product purchase intention: Role of halal product awareness. Journal of Islamic
Marketing.
Purwanto, A., Ardiyanto, J. and Sudargini, Y., 2021. Intention Factors of Halal Food Purchase
among Student Consumers: An Explanatory Sequential Mixed Methods Study. Journal of
Industrial Engineering & Management Research, 2(2), pp.21-34.
Purwanto, H. and et. al., 2020. Developing Model of Halal Food Purchase Intention among
Indonesian Non-Muslim Consumers: An Explanatory Sequential Mixed Methods
Research. Systematic Reviews in Pharmacy, 11(10).
Rafiki, A., 2019. Impact, perception and challenges due to halal certification: The case of
zulaikha shop. In Management of Shari’ah Compliant Businesses (pp. 139-153).
Springer, Cham.
Rizkitysha, T.L. and Hananto, A., 2020. Do knowledge, perceived usefulness of halal label and
religiosity affect attitude and intention to buy halal-labeled detergent?. Journal of
Islamic Marketing.
Shields, M., 2019. Research Methodology and Statistical Methods. Scientific e-Resources.
Sileyew, K.J., 2019. Research design and methodology. In Cyberspace (pp. 1-12). Rijeka:
IntechOpen.
Thomas, C.G., 2021. Research methodology and scientific writing. Thrissur: Springer.

Wahyuni, H., Vanany, I. and Ciptomulyono, U., 2019. Food safety and halal food in the supply
chain: Review and bibliometric analysis. Journal of industrial engineering and
management, 12(2), pp.373-391.