Halewood Plant: Business Activities and Performance Report

This report analyzes the business activities of the Halewood plant, focusing on strategies to achieve desired outcomes for the launch of the new Jaguar Land Rover. The report covers various aspects, including designing plans to promote goals and objectives, building objectives using the SMART method, implementing appropriate systems, and meeting operational plans through effective monitoring and controlling. It also addresses quality standards, establishing a quality culture, and recommendations for improving production. Furthermore, the report includes risk assessment, effective application of health and safety regulations, and review of organizational health and safety policies. The report emphasizes the importance of marketing strategies, quality management, and employee health and safety to ensure the successful launch of the product and overall business performance. The student has provided a detailed analysis of the business operations and proposes recommendations for improvements.

MANAGING BUSINESS
ACTIVITIES TO ACHIEVE
RESULTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Design plans that will promote goals and objectives.......................................................1
2.2 Build objectives in effective and efficient way................................................................1
2.3 Appropriate systems to achieve objectives.......................................................................2
2.4 Meeting operational plans through effective monitoring and controlling........................2
3.1 Design systems to manage and monitor quality standards...............................................2
3.2 Establishing quality culture..............................................................................................2
3.3 Recommendations to improve quality of production.......................................................3
3.4 Report on wider implications of proposed changes.........................................................3
4.1 Risk assessment to ensure appropriate action..................................................................4
4.2 Effective application of health and safety regulations and legislation.............................4
4.3 Review of organisational health and safety policies........................................................4
4.4 Practical application of health and safety policies and procedures..................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
There are many business entities present in the market that provide wide range of goods
and commodities in the market. In recent year, manufacturing and service industry in UK has
developed to a large extent. The present report introduces Halewood plant of eminent car
industry who is dedicated to produce new launch Jaguar Land Rover in the global market. The
report focuses on strategies that will help mentioned enterprise to achieve its desired business
outcome.
TASK 2
2.1 Design plans that will promote goals and objectives
As mentioned above the company is planning to introduce 21st century car Jaguar Lang
Rover accomplished with the latest technology and comfort. Several departments are taking
different business operation simultaneously to ensure success of product launch. Here, marketing
team plays crucial part in promoting and advertising its characteristics in the market. Apart, the
main objective is to generate higher profits and establish brand image of the company. Another
area to be covered as marketing manager is to retain customer loyalty in the market (Kai, 2011).
He is responsible to identify customer needs and demand and frame policies accordingly.
2.2 Build objectives in effective and efficient way
In order to frame effective goals and objectives for the concerned project SMART goal-
setting technique will be used. The model makes use of four key factors to establish targets for
workforce and which are specified below: Specific: The company plans to launch brand new Jaguar Land Rover X' Type car in UK
market. Measurable: The marketing manager plans to increase sales for the product by 5%. Achievable: It focuses on enhancing features and characteristics of the car with the latest
engineering and software systems. Realistic: Company already has brand image in car industry and the set objectives are
relevant to achieve (Brueckner and et.al., 2013).
 Time-based: The goals will be achieved within time scale of 5 months.
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2.3 Appropriate systems to achieve objectives
The marketing team will focus on making such strategies that will be specific and less
time consuming. Effective and expert marketing skills will help to achieve objectives in
appropriate manner. Each and every task will be evaluated on the basis of priorities and later
schedules will be framed. Activities that are of prime importance needs to be planned and
executed first. Optimum allocation of resources and continuous flow of funds will be the major
concern for manufacturing required product. The managers need to imply proper channel of
communication among different levels of management so that clarified instructions are received
by each professional in the company.
2.4 Meeting operational plans through effective monitoring and controlling
Management performs four essential functions for an organisation planning, organising,
managing and controlling (Drori, Meyer and Hwang, 2015). After setting goals for successful
launch of Jaguar Land Rover, the marketing team will focus on effective monitoring and control
of various operations. They will acquire feed backs from customers to rate their performance. It
will help to understand what major drawbacks need to be sought out along with improvements
required for increasing sales. Sales representatives will be encouraged to give suggestions for
effective marketing planning. There are wide range of policies and procedures executed on daily
basis and managers should monitor them for better results.
3.1 Design systems to manage and monitor quality standards
For maintaining quality standards the company need to implement TQM principle. It
focuses on overall development of product covering every aspect. It aims at delivering high
quality product and services to customers. The principle combines fundamental management
techniques, specialised technical tools and existing improvement efforts. The production team
will adopt such tools and equipment that will help to attain desirable design and engine
efficiency of car. Company will be benefited by TQM management philosophy as it aims to
harness human and material resources in the most effective manner to achieve organisational
objectives (Zhifei, Yuxin and Shuqiang, 2014).
3.2 Establishing quality culture
The production department highlights role of establishing quality culture in concerned
company to ensure continuous monitoring, evaluation and development process. As it is car
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manufacturing industry focus is led on three major aspects design, fuel-efficiency and comfort
level. Quality culture will enhance performance and productivity of concerned car manufacturing
unit. Marketing team has already declared Jaguar Lang Rover as 21st century car and in order to
prove this phrase true they will focus on adopting advanced car engineering technology. The
company will hire experts to bring an evaluation in car manufacturing industry (Palmer and
Hartley, 2012).
3.3 Recommendations to improve quality of production
Now, given below are areas that need improvement to gain better quality results for
Jaguar Land Rover:
 Mostly, young generation are target clients of company and they demand for speedy,
stylish and luxury ride. The company is still making use of conventional approach of car
designing which need to be improved.
 Another drawback of product is it uses more fuel consuming technology that increases
cost burden of clients. Effective use of upgraded fuel efficient technology will surely
enhance performance of the product (Dweck, 2013).
 The production team needs to make optimum utilisation of available raw materials and
avoiding waste of resources while car manufacturing.
3.4 Report on wider implications of proposed changes
In order to cope up with above mentioned drawbacks of company here as some
implications given to follow:
 The company needs to promote innovate ideas of car designing under guidance of expert
car designers that will ensure better results (Morton and Hu, 2015). They should include
factors like colour, wheel dimension and space to make it more attractive for customers.
 Adoption of the latest auto vehicular technology will regulate efficient use of fuel in the
product. Environmental issues have generated need to imply fuel efficient technology in
the market. They make sure that it doesn't lay heavy burden on client’s pocket.
 Another key area to cover is use of waste management technique to ensure optimum
reallocation of resources available. More number of wastage results in reducing quality of
the product. Along with reducing quality production it also consumes time of production
team to manufacture each unit. These implications will help to manage production
operation in proper and systematic manner that will help to achieve desired results.
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4.1 Risk assessment to ensure appropriate action
The mangers of concerned company are responsible for not only manufacturing processes
but also risk assessment. For example, often employers are assisted by unskilled and unqualified
subordinates due to partiality in selection process. This is a major risk which negatively impacts
performance of cite car manufacturing company. In that case the managers need to scrutinise and
evaluate recruitment and selection procedure. They need to adopt laws and regulations such as
Equality Act or Employment Equality regulation. Through this risk assessment the company will
be able to solve various hazardous issues (Timmers, 2011).
4.2 Effective application of health and safety regulations and legislation
Employees are essential factor for conducting various business operations for the
company. The managers are responsible to maintain effective safety and health regulation
implications. It establishes safe, secured and healthy environment for workforce that results in
better productivity of employees. Halewood adopts Management of Health and Safety at work
Regulations to critically manage and control all the risks arising at the working hpours of the
company. The managers should focus on regulating and monitoring various health and safety
activities performed in the organisation.
4.3 Review of organisational health and safety policies
As mentioned earlier, the company adopts implement various health and safety
provisions. It can be conveyed that cited business entity maintain standards of health related
issues. It organises medical camps or medical check-ups at regular interval to ensure health of
employees. In case of any default, experts advice individuals to take preventive measures. To
minimize the risk of accidents or fatalness the production department take in consideration
maintenance of tool and equipments (Verbeke, 2013). It is a car manufacturing unit and needs to
undertake proper upkeep and repair of faulty machinery.
4.4 Practical application of health and safety policies and procedures
Halewood should avail basic working conditions facilities to the employees. They are
responsible to make sure that manufacturing unit should be constructed in clean, airy and light
environment. Such surrounding motivates employees to work effectively in the organisation
without uncomfortable positioning. These measures develop healthy environment for the
company. It should avail small dispensary services in case of emergency or accidental situation.
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They also focus on techniques related to maintenance and repairing of machinery and equipment
used in production, packaging and distribution process (UK Economic Outlook, 2015).
CONCLUSION
The present report determines various strategies and activities performed for effective
acquisition of organisational goals and objectives. Jaguar Land Rover is a new generation car
which is launched in UK market. The production and marketing team of cited company make
collective efforts to undertake various business operations for successful launch of the product.
The marketing manager develops plan based on SMART goal-setting model that is specific,
attainable and tome based. The report further highlights appropriate measures that maintain
quality standards of proposed product. It regulates health and safety regulations that promote
healthy and secured working conditions to employees.
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REFERENCES
Books and Journal
Brueckner, M. and et.al., 2013. The mining boom and Western Australia’s changing landscape:
Towards sustainability or business as usual? Rural Society. 22(2). pp.111-124.
Drori, G. S., Meyer, J. W. and Hwang, H., 2015. Globalization and organization: World society
and organizational change. Oxford University Press.
Dweck, S. C., 2013. Self-theories: Their Role in Motivation, Personality, and Development.
Psychology Press.
Kai, Q. H., 2011. Exhibition investment environment evaluation mode and index system design
research. Special Zone Economy. 1. p.112.
Morton, N. A. and Hu, Q., 2015. Implications of the fit between organizational structure and
ERP: A structural contingency theory perspective. International Journal of Information
Management. 28(5). Pp.391-402.
Palmer, A. and Hartley, B., 2012. The business environment. McGraw-Hill.
Timmers, P., 2011. Electronic commerce. John Wiley & Sons, Inc.
Verbeke, A., 2013. International business strategy. Cambridge University Press.
Zhifei, W., Yuxin, L. and Shuqiang, C., 2014. Research on Regional Economic Cooperation
between China's Xinjiang and the Five Countries of Central Asia. Economy and
Management. 2. p.017.
Online
UK Economic Outlook. 2015. [Online]. Available through: < http://www.pwc.co.uk/the-
economy/publications/uk-economic-outlook/>.[Accessed on 6th April 2016].
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