Halla Organic Makeup Products: Business Proposal Plan and Analysis

This business proposal outlines the plan for Halla Organic Makeup, a partnership venture situated in South Ealing, London, focusing on organic and cruelty-free makeup products. The proposal includes a business overview, detailing the target audience (health-conscious women aged 20-55), product offerings (lipsticks, accessories, etc.), and the application of Porter's Five Forces to analyze the competitive landscape. The proposal also covers market analysis, mission statement, competitor analysis, marketing strategies (online and offline), customer acquisition plans (referral schemes, offers), capital requirements (£20,000), short and long-term goals, operational plans (home delivery), and key business goals, like creating new customers, increasing sales, and opening a second location. The proposal also provides references to support its assertions.

Business Proposal Plan
Business Overview:
In order to start the new venture, Halla hair dressing services situated in south Ealing area of London
is rented. The new business start-up is Halla organic makeup product.
Type of business and name? It is a partnership business and name of business is Halla organic make-up
Products and services of the
business?
The products and services of business will be different makeup products
which are organic in nature and there will be no animal cruelty included in
it. It has also been analysed that start-up organisation will be involved in
selling lipsticks, hair accessories, blush on, liner and other make up items
which will be organic in nature and also it will be purchased by those
women who are skin conscious and wanted natural products for their skin.
Which theory or model would
you like to briefly add in to
your business? (Example;
porters 5 forces but find one
related to opening a business
for example).
The theory and model which will be used by Halla organic make-up is
porters five forces. This will assist the company in analysing competition.
It includes the following:
Threat of competitors: Halla organic make-up shop is been situated in
South-Ealing area London. It has been analysed that threat of competitors
is low as there are no organic make-up shop which is been situated in that
area. So both the partners can easily expand their business.
Threat of substitute: It is high as other companies can also provide
organic makeup products at lower price to consumers. This can affect
business of Halla. It is also high as it is really easy to enter this market
through online channels (Barrow, Barrow and Brown, 2018).
Bargaining power of suppliers: It has also been evaluated that in this
Bargaining power of suppliers is high as there are limited suppliers which
are engaged in providing high quality organic raw material. So it has also
been evaluated that new start-up Halla cannot easily negotiate with
suppliers.
Bargaining power of consumers: It will be low as there is no other shop
in that area which provides with organic makeup products. So, Halla can
sell goods on its on prices and it will assist the start-up company in
increasing profit.
Rivalry among competitors: This will be low as there are no other shops
in south Ealing area of London which supplies organic make up product,

so Halla can be involved in increasing their business and also by adopting
better marketing techniques they will be able to grow.
Market Analysis:
Who will buy your product and
services? (Target Audience)
The target audience of Halla organic makeup product will be women
between the age of 20-55. Retail shop will be engaged in targeting health
conscious women who really care about their skin. They will also target
those females who wants makeup products in which animal cruelty is not
been involved. This will be target audience for shop.
How will they benefit from
your product and services?
They will be benefited by products and services provided by retail shop as
Halla is been engaged in giving organic makeup products which will
provide great benefits to skin of women. This is because it includes natural
ingredients inside it. It will be really liked by women and also they can get
make up products at really affordable prices (Mazzarol and Reboud,
2020).
What is your mission
statement?
Mission of new start up is to enhance satisfaction level of health conscious
females by providing them with high quality products and services. By this
they will be able to achieve their set target and mission.
Who are your competitors? The competitors of this business will be shops of normal make-up
products. The competitors can also open up their place online and it can
affect revenue of business, so Halla organic make up needs to be involved
in making better strategies so that they can be able to overcome the issues
which can be faced by them because of competitors (Aggestam, 2017).
Why your business will be
better than your competitors?
Halla organic makeup will be better than competitors because owners will
be engaged in providing high quality and cruelty free make up products.
This will assist retail shop in gaining competitive advantage. They will
also be able to grow because of this. It has also been evaluated that start-
up business will be better than competitors as they will make use of proper
promotional tools and techniques. This will assist them in achieving set
target and objectives. Organic make up shop will also be engaged in
attracting consumers through online channels. This will help business in
making sure that expenses do not increase and also they will be able to

promote their products at lower cost.
How will your customers
learn about your business?
(Online, banners, advertising
and etc)
Hala makeup products will focus upon both online and offline adverting.
For online they will focus upon social media marketing as today most of
the people uses social networking sites. In current Covid-19 pandemic
situation social media marketing and adverting will help Hala makeup
products to inform their customers about their new business and different
kinds of organic beauty products provided by them.
How you’ll encourage
customers to tell others
about your business?
Hala makeup products will be providing different kinds of referral
schemes to customers where if any customers refer others about their
business then they will be provided with referral points that can be used
by them as discount points while buying products of their choices.
Customers will also be provided with different kinds of offers where if
they buy certain products then they will be getting discount on overall of
their bill. Offers and referral scheme are one of the best way through
which Hala makeup products can encourage their customers about telling
others about this business.
How much capital do you
need and briefly why?
Overall capital required for this business is approximately £20,000 as will
require staff members for different business operations such as cashier,
sales person, home delivery person. They will also be required to pay rent
of Hala hair dressing shop. Other than this they will also be required to
pay utility bills, legal expenses, inventory cost, long term liabilities etc.
What are your plans for
promotions and offers?
(Short-term and long-term)
Short- term goals: for short term different kinds of discounts of offers will
be provided to customers. In order to attract customers, customer’s will be
provided with 10 percent discount on all basic products and if they buy
products above £150 then they will be provided with 15 percent
discounts. Other than this different kind offers can be provided to
customer’s such as free sample produces on cdrntan items can be
provided to custoemrs.
Long- term goals: For long term loyalty points can be provided to
customer’s i.e. if they visit and purchase products, every times certain
loyalty points will be added to their account that can be redeemed by
them after a certain period of time as discount.
How will you operate your We will be providing home delivery services for customer’s as in this

products and services to
your customers?
current pandemic situation most of the customer’s prefer home delivery or
ordering products online. Customers will be able to order their products
online as well if they visit store, they can opt home delivery option as per
their convenience and safety measures (Efstathiou, 2018).
Finally, what are your 3
goals of successful business
for your customers?
Three main goals of successful business are:
Creating new customer’s and attracting a greater number of customers
within a time period of 6 months.
Increase in sales and profitability by attracting a greater number of
customers and reducing ongoing operational cost of business.
Open second business location within a time period of 12 months
REFERENCES
Books and Journals
Aggestam, M., 2017. Educating social entrepreneurs, vol I: From Idea Generation to Business
Plan Formulation.
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Efstathiou, N., 2018. Business plan for a starting company.
Mazzarol, T. and Reboud, S., 2020. Work Book: Planning, Business Models and Strategy.
In Workbook for Entrepreneurship and Innovation (pp. 77-85). Springer, Singapore.