Hallmark Mayo's International Marketing Strategies: A Report

This report examines Hallmark Mayo's international marketing strategies, focusing on their approach to entering global markets. It explores the use of social media platforms and online websites as key marketing channels, highlighting their pros and cons. The report includes a comparative analysis of competitors like Nestle and Kellogg's, providing insights into their market presence and financial performance. Recommendations are offered to Hallmark Mayo's for maximizing international trade, emphasizing the importance of market research, customer feedback, and customer relations. The report concludes by acknowledging the opportunities and threats associated with international marketing, such as business growth, competition, and risk.

INTERNATIONAL MARKETING
TASK 4

INTRODUCTION
Hallmark mayonnaise is bestselling famous London's north west mayonnaise dealing in different people and
different standard mayo's serving whole world. Presentation will include marketing strategies contribution to
international business strategies along with it's threats and weakness in International context.

Various marketing approaches Hallmark Mayo's can use to
enter into international market
The approaches which the company can use to enter in international market. These are social media platforms and online
website.
Social media The company can expand its market through social media platforms such as Facebook and Instagram. As
people from different nation will see the ads and it will be beneficial for the company in expanding its market.
Pros- The main advantage of using social media is that information can be conveyed to large people in less
time. It is cost friendly method.
Cons- the drawback of using social media for marketing is that sometimes the social media accounts can be
hacked and the secret data can be leaked.

INTERNATIONAL MARKETING
Online website The company creates online website to market their products. The details of all the goods are displayed
on the website. The buyer can easily visit the website and make purchase.
Pros- The advantage of online website is that it provides wider reach to consumers. Making online website is
not too costly so this will also save the cost of Hallmark Mayo's.
Cons- If the website created is not so good, it will not be able to attract the customers. The details mentioned
on website may be used by other competitors.

Comparison of company competitors:
Nestle Kellogg's
Products The company provides products like
baby food, medical foods, breakfast
cereals, coffee and tea, dairy products
and snacks etc.
Kelloggs provides cereals and foods
like crackers toaster pastries, milk
products and oats etc.
Employees Total no. of employees in the
company are 308,000.
Total no. of employees in the
company are 34000.
Revenue generated Reveneue generadted by the company
is $92.9B
Revenue generated by the firm is
$13.7B

Recommendations to Hallmark Mayo's in maximising the
international trade.
• The are various ways by which business can be expanded to international level.
• Before entering into international market the business should make the market research as what are the requirement
and conditions of market.
• As market research assist the Hallmark Mayo's in taking measures that the products offered will be purchased by the
consumers or not.
• Another recommendation is that the firm should take feedback from the customers. As feedback provides the details
as any improvement required can be made by taking feedback from the buyers.
• Taking feedback from the customer is necessary as it helps the company in knowing that what are the drawbacks and
weak points and making measures so that it can improve the product.
• As the quality of goods are improved it helps the Hallmark Mayo's in expanding the market with large customer
base.
• Customer relation also plays an important role in international marketing. Company must have to maintain good
relation with customer so that the business can be expanded.

CONCLUSION
Also international marketing for Hallmark Mayonnaise have several threats and opportunities such as business growth
and expansion as well faces threats like competition, failure of business, risk and compititors.

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