BUSM4547 - Management in Practice: Halogen Foundation Analysis Report

This report provides a comprehensive analysis of the Halogen Foundation, a Singaporean non-profit organization specializing in leadership training. The analysis begins with an examination of the external environment using PESTEL analysis, considering political, economic, sociological, technological, environmental, and legal factors impacting the organization. It then delves into industry analysis using Porter's Five Forces to assess competitive rivalry, supplier and buyer power, and the threat of new entrants. The internal environment is analyzed through strategic capabilities, a VIRO framework, and value chain analysis. A SWOT analysis is also included. The report concludes with recommendations based on the findings.

Running head: MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION
MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION
Name of the Student
Name of the University
Author Note

1MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION
Table of Contents
1. Introduction................................................................................................................3
2. External environmental analysis................................................................................3
2.1. PESTEL Analysis......................................................................................................4
2.1.1. Political and legal...............................................................................................4
2.1.2. Economic............................................................................................................4
2.1.3. Sociological........................................................................................................5
2.1.4. Technological.....................................................................................................5
2.1.5. Environmental....................................................................................................5
2.1.6. Sub conclusion...................................................................................................5
3. Industry analysis........................................................................................................6
3.1. Porter’s five forces analysis.......................................................................................6
3.1.1. Competitive rivalry.............................................................................................6
3.1.2. Bargaining power of supplier.............................................................................7
3.1.3. Bargaining power of buyer.................................................................................7
3.1.4. Threats of new entrants......................................................................................8
3.1.5. Sub conclusion...................................................................................................8
4. Internal environment analysis....................................................................................8
4.1. Strategic capabilities..................................................................................................8
4.1.1. Strategic capabilities 1........................................................................................9

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4.1.2. Strategic capabilities 2........................................................................................9
4.2. VIRO Framework....................................................................................................10
4.2.1. Strategic capabilities 1......................................................................................11
4.2.2. Strategic capabilities 2......................................................................................11
4.3. Value chain analysis................................................................................................11
5. SWOT......................................................................................................................12
6. Conclusion...............................................................................................................13
7. References................................................................................................................15
8. Appendix..................................................................................................................18
Appendix A....................................................................................................................18

3MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION
1. Introduction
Halogen foundation is one of the major non-profit foundations that have been operational
in the Singaporean market. The concern is referred to as one of the major Institutes of Public
Character that aims at training the enrolled students in the matters related to the leadership
attributes that are required for the overall development of the concerned candidates in their future
employed lives. The concern was founded in the year 2003 in the country of Singapore and
attempts to help the concerned students and learners in developing the leadership skills that
would help them in their future lives as professionals (Halogen.sg 2019). The following paper
attempts a discussion on the analysis of the issues that are highlighted in the internal as well as
the external environments that are faced by the organization in discussion, Halogen foundation.
The paper opens with the discussion on the external environments that have been affecting the
organization in discussion. The paper thereafter proceeds to discuss the effect of the internal
environments on the operations of the company as well. The paper makes an attempt at
discussing the various strategic frameworks and the models that need to be implemented in order
to evaluate as well as improve the functionalities of the organization in the Singaporean markets.
2. External environmental analysis
The external environmental analysis of an organization is necessary for the understanding
of the various factors that are related to the proper analysis of the conditions that are presented
within the given markets, the Singaporean market in this case (Nurmi and Niemelä 2018). The
analysis of the various factors that are included within the external environment of the concerned
organization is aptly done with the help of the PESTEL Analysis.

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2.1. PESTEL Analysis
The key factors that are represented through the PESTEL Analysis refers to the political,
economic, social, technological, environmental and the legal factors (Kara 2018). The following
section attempts an analysis of the external environment of one of the not-for-profit
organizations that have been operational in the Singaporean markets.
2.1.1. Political and legal
The political factors that have been affecting the concerned organization in discussion,
Halogen Foundation refer to the governmental policies that are implemented by the Singaporean
governments in the matters related to the various non-governmental organizations that deal with
the training and the development of the individuals enrolled in such programs (Reinhardt et al.
2017). The major factors that are related to the legal factors that are presented within the
territorial boundaries of Singapore. The legal factors that have been affecting the concerned
organizations tend to deal with the laws of the immigration within the country that have been
affecting the international students and residents who have been enrolled at the concerned
leadership training institutions (Taylor 2018).
2.1.2. Economic
The economic factors that affect the concerned organization in discussion refers to the
degree of the governmental intervention in terms of the aids that are extended by the
governmental as well as the various other industries that are existent within the Singaporean
territories (Preece et al. 2015). The other economic factors that have been effective within the
Singaporean territories refer to the rates of interest that are prevalent within the country.

5MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION
2.1.3. Sociological
The sociological factors that have been affecting organization in discussion, Halogen
foundation refers to the attitude that is highlighted by the concerned students and the residents of
the area who have been dealing with the issues regarding the concepts of work and leisure
(Turner 2019). This leads to the conditions wherein the concern in discussion might be capable
of attracting a greater client base in the future.
2.1.4. Technological
The various technological factors that have been affecting the organization refer to the
implementation of the various tools and the techniques that are implemented within the
organization in order to deal with the proper attraction of the students towards the organization
(Nandram and Bindlish 2017). This has helped in the overall development within the given
organization in discussion in terms of the technological advancements that have been undertaken
by Halogen foundation.
2.1.5. Environmental
The organization in discussion, Halogen foundation is observed to be highly affected by
the environmental factors that are presented within the territorial boundaries of Singapore. The
major environmental factor that has been affecting the company might refer to the conditions of
the various areas wherein the concerned classes are held as well as the proper infrastructure that
is held responsible for the given organization as well (Turner 2019).
2.1.6. Sub conclusion
The PESTLE Analysis clearly reveals the favorability of the given training and
development industry that is presented within the country of Singapore. The PESTLE Analysis
that have been discussed above however lacks in shedding light on the various factors that are

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related to the overall analysis of the industry in discussion. In order to deal with the highlighted
issue, the company is advised to undertake a VUCA Analysis (Nurlansa and Jati 2016). This in
turn would help in the understanding of the internal environment of the industry. The VUCA
Analysis would help in the proper determining of the internal analysis of the issues that are face
by the company. The VUCA Analysis derives its nomenclature from the elements that are
covered within the model. These elements generally refer to the volatility, uncertainty,
complexity and the ambiguity factors that are encountered by the concerned organization (Reiter
2016).
3. Industry analysis
3.1. Porter’s five forces analysis
The Porter’s five forces analysis is one of the most popular tools that has been in use in
order to put forth a proper understanding of the competition that is faced by the concerned
organization as well (Safa et al. 2015). The given model helps in the proper understanding and
the estimation of the competition that is faced by the non-profit organization in discussion,
Halogen Foundation. The implementation of the Porter’s five forces framework as has been put
forth by Michael Porter would help in the determination of the competition rates that are being
followed within the given industry.
3.1.1. Competitive rivalry
The competitive rivalry that is encountered by the company in the given market is
observed to be low. This is due to the fact that the Singaporean market is low on the various
charitable institutes that provide education and training to the students on the factors that are
related to the development of the leadership skills within the given organization. The issues that

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have been highlighted due to the presence of the competitive rivalry are often considered to be
one of the major factors that affect a business organization. The major factors that are
highlighted within the competitive rivalry of the training and developmental institute in
discussion refers to the sustainability on the competitive advantage that is faced by the concerned
organization, the expenses of the advertisements that are highlighted by the concerned
organization in discussion (Ariffin and Sahid 2018). The organization in discussion, Halogen
Foundation, might be advised to deal with the development of the proper strategies that are
required in order to deal with the competition through the adherence of the organization to put
forth the lower costs.
3.1.2. Bargaining power of supplier
The suppliers of the organization might implement certain powers within the given
organization is one of the major forces that affect the organization. The majority of the issues
that are highlighted in this case refer to those that deal with the supplies that are received by the
organization on the part of the government as well as the other companies that have been
providing supplies to the concerned organization (Hassanien 2017). The concern in discussion,
Halogen Foundation is observed to be facing a high bargaining power of the suppliers that is
required for the overall development of the organization in the Singaporean markets.
3.1.3. Bargaining power of buyer
The bargaining power of the buyers is yet another factor that has been affecting the
overall growth of the organization in discussion, Halogen Foundation. The buyers of the
organization in this case refer to the various students who have been enrolled at the concerned
centers of the institution in quest of the proper knowledge and the skills that are required for the
overall development of the students of the organization (Liu 2018). The company might have

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been facing a low bargaining power of the buyers within the sector due to the absence of a higher
number of the institutions that have been providing similar services.
3.1.4. Threats of new entrants
The company in discussion, Halogen Foundation, is known to have been dealing with the
various factors that are related to the threats that are posed due to the entry of the newer
organizations in the similar fields. This in turn has been affecting the issues that are related to the
receipts of the aids and the finances that are provide by the governmental bodies that have been
present within the Singaporean territories (Holtskog et al. 2018). This in turn has been affecting
the overall functionalities of the non-profit organizations like Halogen Foundation.
3.1.5. Sub conclusion
The concern in discussion, Halogen Foundation, might be advised to deal with the
implementation of certain techniques that are required for attaining the better positions within the
given territorial boundaries. The above analysis highlighted the fact that the forces that have
been discussed above are extremely suitable for the overall development of the education,
training and the developmental sector that is presented within the given organization. The
company in discussion, Halogen foundation is advised to look into the factors that are
highlighted due to the bargaining power of the suppliers as well as the competitive rivalry that is
faced by the organization in discussion, Halogen Foundation within the Singaporean markets.
4. Internal environment analysis
4.1. Strategic capabilities
The strategic capabilities of an organization generally refer to the various key capabilities
that are highlighted by the organization in terms of the issues that involve the implementation of

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the strategies within the organization. These strategies that are generally implemented by the
concerned organizations tend to be assisting the overall growth and the improvement of the
company in the future. The strategic capabilities of the organization might further deal with the
issues that are related to the assets of the organization, the resources that are presented within the
organization as well as the marketing positions that are adopted by the organization in discussion
(Agwu and Onwuegbuzie 2017). The following section attempts a discussion on the strategic
capabilities that are demonstrated by the concern in discussion, Halogen Foundation.
4.1.1. Strategic capabilities 1
One of the major strategic capabilities of the organization in discussion, Halogen
Foundation refers to the proper maintenance of the physical resources that are presented within
the organization. The concern is observed to have been laying major stress on the overall
developments of the physical factors that assist the teaching process within the given
organization. These include the various machinery, buildings, the learning materials, the
databases of the concerned streams of knowledge and so on (Glass, Kruse and Miller 2015). The
proper identification of this strategic capabilities might be helpful in the overall development of
the productivity as well as the flexibility of the concern in terms of the education that is being
provided to the concerned students (Bondarenko et al. 2017). The proper implementation of the
strategic capability in discussion would help in the achievement of the various gaps that are
highlighted due to the increasing competition in the given markets.
4.1.2. Strategic capabilities 2
The financial resources that are faced by the organization also play a crucial role in the
overall development of the issues that are highlighted within the given markets. The concern is
observed to be majorly dependent on the various governmental aids as well as the endorsements

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that have been provided by the various leaders who have been demonstrating their interest in the
activities that are undertaken by the concern (Steiss 2019). The other areas wherefrom the
concern receive aids are the alumnus of the organization who have established themselves in
their current field of work.
4.2. VIRO Framework
The VRIO Framework refers to one of the mostly used business frameworks that assist in
the overall development of the issues that are related to the strategic scheme that is followed
within the organization. This particular framework helps in the overall development of the issues
that are highlighted in the proper maintenance and adherence to the vision statement as well as
the strategic implementations in the matters of the overall strategies that are implemented in
terms of the issues that are related to the strategic choices as well as the internal and the external
environments that are faced by the organization. the VRIO Analysis model helps in analyzing the
internal environment of the given organization (Tresna 2018). The four major tenets of the model
refer to the value, imitability, rarity and the organization of the services that are provided to the
clientele of the organization.
The VRIO Model for Halogen Foundation is as demonstrated below.
Resources Value Rarity Imitability Organization
Access to internet Yes No No No
Fundraisers Yes No No No
Human resources Yes Yes No No
Innovation Yes Yes Yes Yes

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4.2.1. Strategic capabilities 1
The above discussion states that the human resources play a major role in the overall
development of the issues that are highlighted within the given organizations. These resources
are inclusive of the various teachers, mentors, administrators, students as well as the non-
teaching staff within the given organization. The people who have been mentioned above deal
with the overall development of the students who have enrolled themselves in the courses that
are offered by the concerned organization in discussion, Halogen Foundation.
4.2.2. Strategic capabilities 2
The analysis further highlights the fact that the innovative measures that are implemented
within the organization also play a huge role in the overall development of the issues that are
highlighted within the given organization. The innovative strategies that are implemented by the
organization are observed to be one of the major strengths of Halogen Foundation and thus
would help the concerned organization to gain a better insight into the overall improvement of
the performance in the Singaporean territories.
4.3. Value chain analysis
The failure along with the lower efficiencies of the concerned organization is observed to
have been forming the basis of the modern managements. The concerned organizational
management in the present-days refer to the various interlocking facilities that are presented in
the overall creation of the corporate policies within the given organization as well as the
planning of the investment in case of the key resources that are present within the organization
(Glavas and Mish 2015). This in turn helps in the proper achievement of the goals that have been
set by the organization in discussion, Halogen foundation. The value chain analysis further
considers the experiences and the quality of the concerned managers who have been serving the