Global Business: Exploring Learning in Hamburger and Disney University

This report provides an executive summary and analysis of the learning and development strategies employed by Hamburger University (McDonald's) and Disney University. It explores the potential benefits of these corporate training programs, including knowledge management, employee development, and competitive advantage through intangible assets. The report details the establishment, curriculum, and objectives of both universities, highlighting their focus on leadership development, operational processes, and customer service. It also examines the blended learning techniques, use of technology, and collaboration initiatives. Furthermore, the report provides recommendations for improvement, such as expanding the reach of the programs and incorporating virtual education. Overall, the report emphasizes the importance of knowledge as a key driver of organizational success in the global economy.

Running Head: GLOBAL BUSINESS
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GLOBAL BUSINESS

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Executive summary
Knowledge is known as the potential for action based on information, data, intuition, and
experience. This is known as the crucial link which connects techniques, sources, and the human
at the disposal level of organization and represents performance, competitive advantage, and
survival. Organizations in today's time are working within the many ways to manage the rapid
change. Organizations are changing globally and the environment is not predictive and stable.
These face pressure to enhance learning and performance critically. Universities like Hamburger
and Disney regularly seek new ways to improve the process of learning and promote the students
to learn and develop potential. Organizations become more capable to develop the culture very
fast and modified environment. It also establishes the effective engagement of management with
unique styles of leadership and familiar the benefits implement learning organization concept
and way to introduce practices daily. Availability and accessibility of the capital is not the main
concern. The new value is achieved by new knowledge and exploitation. Competitive advantages
are achieved by the knowledge. Organizations have become more capable to learn and work
intensively. Organizations also have the option to expand within the poverty nations.

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Table of Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Potential benefits with set up reasons..............................................................................................3
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................7

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Introduction
In today's global economy business creates a new organization that depends on intangible assets
like knowledge and information. Organizations based on modern knowledge are required to
regularly work based on strategy with the competitive advantage1. The process of globalization
affects the organization to realize the way to remain competitive by the use of knowledge as a
productive factor. Modern organizations increase sells knowledge and incorporates intelligent
products. Changing markets with fast knowledge support to increase innovations. The
organization achieves objectives by mobilizing an organization's knowledge resources.
Organizations manage its knowledge to effectively increase productivity. It also supports
business learners to update knowledge, access, and share information. It has also become the
popular discipline to cover entire aspects of storage and creation. This has evolved as the
practice, a method that used within the business for knowledge sharing and widening the
significance of knowledge management2.
Hamburger University is known as the training facility of the McDonald’s. This is located
within the 130000 square foot area of Chicago, Illinois. John Paul DeJoria who co-founded the
system of John Paul Mitchell buys the Illinois complex in June 2019. It was founded in 1961 by
CEO Fred turner with the 10 students each class and designed to teach regularly in products. In
today’s time classes have almost 200 students. In each year almost 5000 individuals attend the
class and learn regularly to create Big Mac. Students earn a degree of the associate as 1600
participating colleges take enough courses. Disney University was started within the restaurant
basement with the average of Disney University is known as the name of training locations at
which cast members attend sessions of the classroom. Building located at the Walt Disney
World. Classes of training are held within the conference rooms. Cast members need to attend
the traditions on the first day of work and impart the importance of heritage, policies, values, and
1 Ephraim, Okoro. "Cross-cultural etiquette and communication in global business: Toward a strategic
framework for managing corporate expansion." International Journal of Business and Management 7, no.
16 (2012): 130.
2 Alaska, Thamir, and Poulis, Efthimios. "Business intelligence capabilities and implementation
strategies." International Journal of Global Business 8, no. 1 (2015): 34.

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culture of Disney by group and media activities. The discussion will cover the reason for the set
and potential benefits with recommendations.
Potential benefits with set up reasons
The reason behind to set up the Hamburgers university is to make a place at which employees
can grow by effective learning. Students also learn how to manage books and slips of customer3.
The purpose of the Hamburger University is to teach the social and business to management.
This university focuses on the development of leadership, grow the business, and operations
processes through a special emphasis on quality services with cleanliness to help and prepare for
the position of a manager within the industry of restaurant. These are the same as business school
classes4. It also develops the courses of distance learning that train crew members within the
outlets. It also had support from the top management to down management. It also employs the
blended technique of learning like self-study, classroom training, and e-learning5. For lower-
level employees, it has also developed the module suite of 19 e-learning and for future
candidates pre-learning. These also offer program regarding customers service skills and offers
instructions to middle-level management regarding skill development of leadership. This also
supports to address the development of leadership and functional skills with the particular roles
of jobs. It also follows the constructive approach with the use of classroom combination
instruction, objective-based scenarios, hands-on lab actions, and computer-based e-learning
modules. In mock scenario training, managers trained to give real-world experience within the
controlled environment. The collaboration of students is supported by activities like cyber café 6.
3 Christian, Voegtlin., Patzer, Moritz., and Georg Scherer, Andreas. "Responsible leadership in global
business: A new approach to leadership and its multi-level outcomes." Journal of Business Ethics 105,
no. 1 (2012): 1-16.
4 Cascio, Wayne F., and John W. Boudreau. "The search for global competence: From international HR to
talent management." Journal of World Business 51, no. 1 (2016): 103-114.
5 Paula, Caligiuri., and Tarique, Ibraiz, "Dynamic cross-cultural competencies and global leadership
effectiveness." Journal of World Business 47, no. 4 (2012): 612-622.
6 Bexell, Magdalena. "Global governance, gains, and gender: UN–business partnerships for women's
empowerment." International Feminist Journal of Politics 14, no. 3 (2012): 389-407.

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Training is offered within the corporate offices of McDonald's by 22 regional teams within the
seven campuses and the United States around the globe. Students are offered and coached peer
support to retain learning and apply knowledge.
Hamburger University has the objective to track student progress, rates of completion and scores
of assessment. Organization accommodates international students and translated within the
language of student7. It also provides translators to learn within the native languages within the
class. Regional training centers of McDonald's also offers an orientation to learners at
Hamburger University. It also addresses special conditions needed by students like dietary
preferences 8. The program is not free as owners pay for the participation of employees as the
investment of an employee's effective future. Restaurant of McDonald’s is generating $2.6
million within a sale of the year and learn to run a restaurant of McDonald's. This has 19
professors that teach many courses to design for managers of restaurants, executives, and mid-
managers in 28 different languages. There are 275000 franchisees, employees, and managers
have been graduated from Hamburger University at the global level. There is 40 percent of
senior leaders of the organization are graduating from the many programs.
McDonald's gives $ 1 Billion in annual training for students and employees to attend Hamburger
University. This university has partnered with American Council on Education (ACE) to assists
learners by applying Hamburger University course credits to college degree programs. This is the
only restaurant that contributes to college credits and collaborating with the 15 Universities and
connecting students with national colleges by its website of College Credit Connection. It is only
the 11 corporations around 500 organizations to participate in and become a leader in education
at the corporate level. It uses many technologies of learning and meets the requirement of
students9. It has adapted audiovisual equipment that supported to install a cyber café. This
7 Peng Mike W., "The global strategy of emerging multinationals from China." Global Strategy Journal 2,
no. 2 (2012): 97-107.
8 Magdalena, Bexell. "Global governance, gains, and gender: UN–business partnerships for women's
empowerment." International Feminist Journal of Politics 14, no. 3 (2012): 389-407.
9 Viswanathan, Kumar, and Pansari Anita., "Competitive advantage through engagement." Journal of
marketing research 53, no. 4 (2016): 497-514.

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university also focuses to design physical spaces of classrooms that increase the learning by
increase interactions. It also works with Steelcase University to study the approach of working
people within different settings. It provides the training to students that not holds a diploma of
high school or one-year management experience or degree of associate. Hamburger University
provides training material for outlet management with promotions. It supports to build successful
management with commitment and motivation by extending knowledge on procedures and
policies. Trainees also learn to communicate and deal with diverse population10. Students also get
guidance with career planning and meet the objectives by a climb up to the ladder and become
the owners of McDonald's restaurant with the multi-million dollar.
Disney University as the leading corporation creates a competitive advantage. It operates many
segments within different business model11. It is less affected by the external environment
changes due to the diversified business. The organization has started to adopt the new techniques
that needed for preferences. It also creates a competitive advantage as factors play the main role.
Disney fun enjoyed by the consumers extends to its workers which dubbed cast members and
follow the ethos of work hard and play hard. It also delivers exacting standards to matters from
hygiene to friendliness. It also means that workers should be happy. This is also known as the
balance of heart and head. This corporate also builds a team to overcome the resentments of the
workplace. Implement a series of activities and allow workers to understand the importance of
roles and work completely together to enhance the experience of customers. Disney University is
known as the worldwide program of training of employees and perks experience divisions within
the Walt Disney Company known as the Cast Members. These receive many opportunities like
Disney traditions and heritage, professional and personal development. It accredited institutions
that primarily developed, designed, and delivered through experienced learning professionals. It
also allows taking the classes at work with internships and giving credit. It also gives learning
instructor sessions and expands methods of delivery to accommodate a diverse and growing
audience.
10s Da-yuan, Li, and Liu Juan. "Dynamic capabilities, environmental dynamism, and competitive
advantage: Evidence from China." Journal of Business Research 67, no. 1 (2014): 2793-2799.
11s Jay B, Barney, "Purchasing, supply chain management and sustained competitive advantage: The
relevance of resource‐based theory." Journal of supply chain management 48, no. 2 (2012): 3-6.

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Disney College has grown more effectively since its inception. It delivers 5 % of its employees.
This is known as the fiercely competitive. There are almost 50000 learners who applied for
12000 positions. It makes it by the rigorous procedure as opinions are mixed. The programs also
provide the opportunities to work in long hours, in direct sun, and relatively at low wages. The
program of Disney college has enrolled the students of college over the age of 18 that have
finalized one semester. Transportation and housing are available to cast members and choose to
live off-site. It also gives many opportunities to extend the program for another semester known
as the second, third, and fourth program. This organization has partnered with Guild education
that supports to provide the opportunities of higher education that designed for working adults. It
also offers an array of diplomas and disciplines including undergraduate and postgraduate
degrees, English language, and more. It also offers flexibility and convenience with coaching and
delivers a guide to support at each step of the way from the application. This university provides
many benefits to participants. Learners gain experience of work by meeting new people, receive
discounts and gain college credit. Students achieve experience of work with a reputable
organization that is an incredible benefit. An internship allows participants to understand and
operate a reputable organization. It also establishes the capability to provide networking
opportunities to make careers in future12.
This also gives a discount on the merchandise, dining, and free passes13. Programmers and
participants also get the fee passes for employees and friends. Cast members also receive a
certain number of discounts within the holiday seasons. College credit is known as the great
benefit that gives many unique opportunities and shapes the experience. Participation within the
programs opens more doors and encourages students to take the benefit of educational offerings
with great opportunities. The programs of Disney University are known as the dreams of fans.
These are designed to give the learners a valuable professional experience by working. Students
12 Sabah Agha, Alrubaiee Laith, and Jamhour Manar. "Effect of core competence on competitive
advantage and organizational performance." International Journal of Business and Management 7, no. 1
(2012): 192.
13 Sayedeh Parastoo, Saeidi, Sofian, Saudah Saeidi, Parvaneh Parisa Sayyedeh Saeidi, and Alireza
Saaeidi. Seyyed "How does corporate social responsibility contribute to firm financial performance? The
mediating role of competitive advantage, reputation, and customer satisfaction." Journal of business
research 68, no. 2 (2015): 341-350.

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also have the objective to participate within the University level coursework by a meet and work
with participants around the globe. Participants have a particular role and accepted in the
program. The student becomes more open and honest about the preferences and interest areas
during the interview and application procedure 14.
Recommendations
The Hamburger University has the selective nature of the school and does not require recruiting
student and it is the opportunity that reserved for promising and high-speed workers. It has the
opportunity to accept and educate more learners. The selection is depending on the local
manager that could be a partial advantage to candidates. A large number of employees can get
the advantage of being a real and true graduate. The corporation is not currently engaged within
the virtual education and prefers the face to face interaction. This university should embrace the
technology in the form of combining, blended learning, coaching, on the job training, and review
the performance by effective techniques. It will be also safe to focus on the customer's services
orientation in general and plan to take the university at virtual in the future. It should also focus
more on the learning techniques that take a turn to courses like blended and virtual. It should
plan to follow movement with pioneers incorporate. Hamburger University can also expand to
Bachelor's degrees for fast food management within the restaurant business. This will give them
endless opportunities to Hamburger University.
The success is depending on the efficiency and viability of the communication. Wider
conferences, openings, and meetings within the hierarchical level will create new climate.
Learners will get the success with the employees work engagement, motivation, and familiarity
with strategies. It will offer the great opportunities and increase the capacity of learners in
sharing and processing information. Learners will get enough support to adopt the environment
and regularly improve the capability to develop perceive change. This will also establish the
empowerment process at the hierarchy level. It will also give the freedom within the decision
making process and gain more responsibility to take actions on the personal skills and
knowledge. In today’s time business world is regularly changing and by the application of
14 Yang, Liu, "Sustainable competitive advantage in turbulent business environments." International
Journal of Production Research 51, no. 10 (2013): 2821-2841.

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effective strategies performance and learning will increase within the organizations level. It will
create the more flexibility and supreme the engagement of management within the change
environment through effective leadership styles and specific skills15.
Disney University has the opportunity to facilitate growth of business. Recommendations are
external strategic factors that known as the external strategic factors that lead to higher success
within the operations. Opportunities of expansion will improve the operations. Technological
innovation impacts the environment. This has the opportunities to adapt the new techniques to
improve the efficiencies of business and quality output. Growth external factor will support with
the corporation through managerial approaches and diversification. It will also create the option
to improve operations through innovation. Disney University should focus more on the
techniques to teach unique skills. It will also support to provide the cast members world class
training within the diverse skills that include leadership development, professional development,
computer applications, businesses, interviewing, health & safety, etc. Management of the Disney
University should use performance appraisal and surveys of performance to measure the internal
service quality. It will give the wider perspective to identify upcoming challenges. It will support
to deliver the quality service with the monthly actions plans of development.
It should develop the strategic business environment that will be the key driver for the strategic
management success. This will be the fundamental way to implement the practice. This will be
associated by the many aspect of advancement within the cognitive changes and behaviors. This
will improve the business result. Effective learning will support to improve work and operate
organization objective. Activities will support to learn and form the knowledge within the base
of knowledge. The culture of learning will support to describe the values and forms of behavior
to facilitate the application of learning mechanisms16. This will be also the set of values,
practices, and procedures that strongly influence the regular learning and self-sustainability
15 Rosli, Mahmood, and Hanafi Norshafizah. "Entrepreneurial orientation and business performance of
women-owned small and medium enterprises in Malaysia: Competitive advantage as a
mediator." International Journal of Business and Social Science (IJBSS) 4, no. 1 (2013): 82-90.
16 Mukesh, Srivastava, Franklin, Andy and Martinette Louis. "Building a sustainable competitive
advantage." Journal of technology management & innovation 8, no. 2 (2013): 47-60.

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within the organization. It will be created within the phases known as the organizational culture
and building a learning corporation within the border dilapidation and simulation of ideas
exchange. The organizational culture will encourage and stimulate the climate of learning. This
will support to gain the enough time for analysis, reflection, and evaluate the new design of
product. In second phase the learners will get the enough time for the training and learning by
using learning and skills capabilities to become more productive17.
Conclusion
In the limelight of the discussion it can be concluded that Hamburger University and Disney
University has bring the new concept of learning. These both are working at high level to support
the large base of customers around the world. These have also brought the new opportunities to
gain the success at high level with the good amount of revenue. New opportunities have
developed the more way to get the success at high level. Hamburger University has the precedent
set for many other corporate universities. It is leading with the quality education. This is known
as the large multinational organization with physical campuses located in many organizations.
This has founded a way to reach the diverse employees group. It has invested the huge amount to
become a leader and known as the successful longstanding institution around the globe. Disney
University likes to take care about the casting knowledge. It support to regularly develop the
successful strategies of empowerment by maintain the high morale and promote the teamwork. It
will also support the student to maintain the quality of exceeding the expectations of customers
and develop long relationships with many guests at global level.
17 Ville, Eloranta, and Turunen Taija. "Seeking competitive advantage with service infusion: a systematic
literature review." Journal of Service Management 26, no. 3 (2015): 394-425.

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Bibliography
Voegtlin, Christian, Moritz Patzer, and Andreas Georg Scherer. "Responsible leadership in
global business: A new approach to leadership and its multi-level outcomes." Journal of
Business Ethics 105, no. 1 (2012): 1-16.
Okoro, Ephraim. "Cross-cultural etiquette and communication in global business: Toward a
strategic framework for managing corporate expansion." International Journal of Business and
Management 7, no. 16 (2012): 130.
Thamir, Alaskar, and Efthimios Poulis. "Business intelligence capabilities and implementation
strategies." International Journal of Global Business 8, no. 1 (2015): 34.
Cascio, Wayne F., and John W. Boudreau. "The search for global competence: From
international HR to talent management." Journal of World Business 51, no. 1 (2016): 103-114.
Caligiuri, Paula, and Ibraiz Tarique. "Dynamic cross-cultural competencies and global leadership
effectiveness." Journal of World Business 47, no. 4 (2012): 612-622.
Peng, Mike W. "The global strategy of emerging multinationals from China." Global Strategy
Journal 2, no. 2 (2012): 97-107.
Bexell, Magdalena. "Global governance, gains and gender: UN–business partnerships for
women's empowerment." International Feminist Journal of Politics 14, no. 3 (2012): 389-407.
Kumar, Viswanathan, and Anita Pansari. "Competitive advantage through engagement." Journal
of marketing research 53, no. 4 (2016): 497-514.
Li, Da-yuan, and Juan Liu. "Dynamic capabilities, environmental dynamism, and competitive
advantage: Evidence from China." Journal of Business Research 67, no. 1 (2014): 2793-2799.
Barney, Jay B. "Purchasing, supply chain management and sustained competitive advantage: The
relevance of resource‐based theory." Journal of supply chain management 48, no. 2 (2012): 3-6.
Agha, Sabah, Laith Alrubaiee, and Manar Jamhour. "Effect of core competence on competitive
advantage and organizational performance." International Journal of Business and
management 7, no. 1 (2012): 192.
Saeidi, Sayedeh Parastoo, Saudah Sofian, Parvaneh Saeidi, Sayyedeh Parisa Saeidi, and Seyyed
Alireza Saaeidi. "How does corporate social responsibility contribute to firm financial
performance? The mediating role of competitive advantage, reputation, and customer
satisfaction." Journal of business research 68, no. 2 (2015): 341-350.