Hamilton College Supermarket Marketing Essentials: Report and Analysis

This report analyzes the marketing essentials of Hamilton College Supermarket, focusing on the marketing mix and the 7Ps of marketing. The report provides a detailed overview of the product offerings, pricing strategies, and distribution channels of the supermarket. It also examines the promotional activities, customer service aspects (people), operational processes, and physical evidence within the college setting. The analysis includes discussions of how these elements contribute to the overall marketing strategy, with a focus on the college's approach to reaching its student customer base. The report also includes references to relevant marketing literature, providing a foundation for the analysis. The report aims to evaluate the effectiveness of the marketing mix in achieving its objectives and satisfying the needs and wants of the target market.

MARKETING ESSENTIALS
Task 2

Cover Content
• Introduction
• Marketing mix to the marketing planning process
• 7P’s of Marketing
• Conclusion
• References

Introduction
• Marketing essential is process of satisfy the someone
needs and wants in marketplace. Marketing is a wide
process to define relation between information and re
al experience.

Marketing mix to the marketing planning process
• Marketing mix is a essential part of the organization t
o introduce the needs of customers that can help to ac
hieve the effective target of the company.

7P’s of Marketing
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical Evidence

Continue…

Product
Hamilton college Supermarket
In Hamilton collage product is
books, notes , apps and another
study materials which is provide
to their students.
It can include various grocery,
electronics products.

Continue…

Price
Hamilton college Supermarket
Hamilton college the price is a
fee which is paid by the students
to get best education by college.
The firm is provide its product
at the discounting rate which
can provide competitive
advantage.

Place
Hamilton college Supermarket
Collage campus is the place
where they provide education.
Apart from that Hamilton
collage also having online
platform for distance education.
The business unit is having both
physical and online store where
they offer its products.

Place

Promotion
Hamilton college Supermarket
Collage can use both modern
and traditional promotional
approach.
Super store can be used social
and electronic media platform in
order to promote its products
and services.

Promotion

Conclusion
• In the above mentioned report has been conclude the
marketing mix process which can help to achieve the
target of the company. Marketing process have to eva
luate the needs and wants of the customers that can he
lp to get satisfaction of the customers.

• REFERANCES
• Berkowitz, E. N., 2016. Essentials of health care m
arketing. Jones & Bartlett Publishers.
• Wirtz, J., 2012. Essentials of services marketing. FT
Press.
• Hamilton, C., 2011. Cengage Advantage Books: Ess
entials of Public Speaking. Cengage Learning.
• Baines, P., Fill, C and Page, K., 2013. Essentials of
marketing. Oxford University Press.

Thank You