Issues and Challenges Faced by Hampton by Hilton London Waterloo

This report investigates the issues and challenges Hampton by Hilton London Waterloo encounters when adopting technological advancements on an international scale. It begins with an introduction outlining the research aim, objectives, and questions, focusing on the impact of technology on business operations. The scope of the research emphasizes the importance of technology for competitive advantage, cost reduction, and customer satisfaction. The literature review explores challenges such as financial investment, data security, customer acceptance, and the impact of these changes on business performance. The methodology section details the research approach, including the use of quantitative data, interpretivism, primary and secondary data collection methods, and probabilistic sampling. The report concludes by highlighting various ways to overcome the technical challenges associated with expanding business at an international level, such as making appropriate budget, training programs for human resources and innovative softwares helps to protect the data and confidential information of company.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim:...................................................................................................................................1
Research objectives..........................................................................................................................1
Research questions...........................................................................................................................1
Scope of the research.......................................................................................................................2
Rationale of research........................................................................................................................2
TIME FRAME.................................................................................................................................2
LITERATURE REVIEW ...............................................................................................................4
METHODOLOY.............................................................................................................................5
REFERENCES................................................................................................................................7

Title: Issues and challenges faced by the company while adopting technological
advancements at international scale. A study on Hampton by Hilton London Waterloo .
INTRODUCTION
Technological advancements refers to adopt new. Advance, innovative techniques of
work. It is essential to adopt innovative ways to perform a task in order to survive at competitive
market place. To provide better services and products to consumers, it is essential to adopt
unique approaches ( Taherdoost, 2018). An organization has to face several constraints while it
modify its current techniques to expand business globally. Current research is about Hampton by
Hilton London Waterloo that is a hotel in London. It provides luxury amenities and services to
guest. Present report states various challenges that is being faced by company while adopting
advance technologies to explore business functions among different countries.
Research aim:
To find out the issues and challenges faced by the company while adopting technological
advancements at international scale. A study on Hampton by Hilton London Waterloo .
Research objectives
 To identify the challenges of technological advancement for expanding business
operations at international scale.
 To determine the impact of technological challenges on the business performance of
company.
 To identify different ways to overcome from the technical challenges associated with
expanding business at international level.
Research questions
 What are the challenges of technological advancement for expanding business operations
at international scale.
 What is the impact of technological challenges on the business performance of company
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 How company can overcome from the challenges associated with expanding business at
international level?
Scope of the research
Technology is an important aspect for every business. It helps to crate a difference from
competitors and enhance profit margins of company. The research provides a wider scope to
expand business operations at international level by adopting advance and innovative techniques.
Organisation can minimize cost and enhance profitability with the help of technological
advancements (Inman and Nikolova 2017). With this, company will be able to provide efficient
services and unique products to customers in order to satisfy them. Furthermore, it increases the
presence of firm at global market place thus help to grab the attention of international buyers. It
enhances brand image of company at market place and give competitive advantage. Hence, it has
a huge scope to explore business functions globally, earn higher profit margins, provide
customized services to customers in an efficient manner.
Rationale of research
Current research helps to understand the impact of technological challenges on the
functions of company. It provides extensive information to organisation about new and advance
approaches of work that helps to perform task in an efficient manner. This report will help the
investigator to understand various important aspects of technological changes within company.
Thus, it assists to enhance skills and potential of researcher to grow and succeed in career. In
addition, research also provide valuable insights to business entity that will help to improve its
performance at international market place.
TIME FRAME
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LITERATURE REVIEW
Challenges of technological advancements for expanding business at international level
According Brunet-Thornton and Martinez ,(2018), There are various challenges faced by
an organization when it make changes in current approach of work. Technological advancement
are essential as per current trend but it also influence the present approach of performing task.
Company need to invest huge financial resources to adopt new techniques to expand business .
Providing efficient online services is essential and an important part of advancement but it may
harm data and confidential inform,action of company. For this, managers of organization need to
ensure security of personal credential of user. Thus to make efficient utilization of technology the
ned to hire qualified staff who can manage all the function in an efficient manner. While a
company expand its operation at international level it has to face various constraints related to
technical and other aspects. Company also need to face challenge related to customer perception
as it may possible that they do not accept the changes. It may harm the existing position of
organization at market place.
The impact of technological changes on the business performance of company at international
scale
According to Osmond Vite, (2019), technological changes put a significant impact on
overall business performance. It has both positive as well as negative impact. It helps to increase
in overall efficiency and performance of organization. In order to expand operations at
international level, it is essential to adopt new methods of performing a specific task. It assist an
organization to survive at international market place for a longer period of time. Along with this,
technological enhancement assists to increase in the presence of organisation at market place thus
to attract more number of customers. Along with this, it also have some adverse impact as it
increase overall cost of business entity resulted profit margin will be reduce down. In addition,
this practice may oppose by existing human resources as now, they need to make changes in their
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existing approach of work. To remain advance in technology is good for a company but it also
has some adverse impact so mangers need to make an efficient balance in both to attain
organizational objectives.
Different ways to overcome from the technical challenges associated with expanding business at
international level.
According to Kandachar and Halme, (2017), company has to face a lot of difficulties
while it make changes in existing technology. There are different ways to cope up with the
adversities. While managers adopts new approaches it incurr huge cost so that they need to make
appropriate budget with the help of finance managers to minimize unnecessary activities. They
are require to understand the environment of different countries and adopt technology
accordingly. It helps to provide efficient services and products to international audience. In
addition, organisation can organize training programs for human resources so that they can
coordinate with technological evolution. Innovative softwares helps to protect the data and
confidential information of company. Technological advancements bring a lot of constraints and
there are different ways by which company can overcome from those challenges.
METHODOLOY
It play a vital role in research activities in order to provides a information which is related to
particular topic. Researcher conducted a research so evaluate data and information with the help
of different methods ( Luthra and Mangla, 2018). It involves a appropriate method which
considered as providing appropriate information regarding facts and figures. Investigator putting
so much effort for collection of data because adapting various tools and techniques.
On the basis of data-: There are two types of data which utilize by researcher known as
qualitative data and quantitative data. Both are important for investigator without that
information can be evaluated. In reference of report, utilize quantitative data because help in
solve a numerical problem easily. In research report facts and figures so calculation conducted
on basis of theses methods. It is method effectively and efficiently used in statical and numerical
problem is solved.
Research philosophy-: There are two kind of philosophy which investigator utilize in
effective way to conduct research methodology. It name as positivism and interpretivism both
are important aspect in order to carry out context of present research report. There so many
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activity carry out under these research because it is based on facts and figures. Investigator
utilized a interpretivism philosophy in order to easily achieving research objective.
Data collection-: In relevance of current research, information is collected from different
sources on particular research topic and area. These method main aim to collection a data in very
reliable and accurate information. Investigator utilize a two method to collect a data which
known as primary data and secondary data (Strange and Zucchella, 2017). Primary data refers to
those which is first time collected and not already available in books, magazine and newspaper.
Secondary data are those which is already collected and easily available in books, magazine and
newspaper. Investigator investigate so prepared structure questionnaire under primary data and
then collect information from participants. In secondary data investigator collect a information
from different sources on the basis of research topic.
Research approach-: It is effective process and investigator utilized these method at the
time of conducting a research activities. In context of research, investigator implemented two
types of approach which one of as deductive approach and second one is inductive approach.
Both are approach utilize in effectively due to provides a scientific study and accurate
judgement to make whole study effective. At the end of investigation so also draw valid
conclusion with the help of these approach.
Research ethics-: Investigator conduct research so must be used rules and regulation in
order to making effective report and also considered as activities completed in ethical manner. It
is duty of researcher to follow all rues and regulation when conducting research (Xiang, 2018) .
It includes many ways so activities implemented in ethical manner. It involves ethical principal
follow as minimise the risk of harm to participants, confidentiality protect their anonymity,
consent form.
Sampling-: It is process which refers to collection of sample size from larger no of
population. It difficult to collect sample size because collect valid information regarding
particular research topic and area. Investigator utilize two techniques in order to collect accurate
information which name as probabilistic and non-probabilistic sampling technique. In relevance
of research report, used a probabilistic techniques so in these randomly collect 50 sample size in
order to get provide equal chance to each participants, take reviews and share on the particular
research topic (Frank, Dalenogare and Ayala, 2019).
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REFERENCES
Brunet-Thornton, R. and Martinez, F. eds., 2018. Analyzing the impacts of industry 4.0 in
modern business environments. IGI Global.
Kandachar, P. and Halme, M. eds., 2017. Sustainability challenges and solutions at the base of
the pyramid: Business, technology and the poor. Routledge.
Taherdoost, H., 2018. A review of technology acceptance and adoption models and
theories. Procedia manufacturing, 22, pp.960-967.
Inman, J.J. and Nikolova, H., 2017. Shopper-facing retail technology: A retailer adoption
decision framework incorporating shopper attitudes and privacy concerns. Journal of
Retailing, 93(1), pp.7-28.
Luthra, S. and Mangla, S.K., 2018. Evaluating challenges to Industry 4.0 initiatives for supply
chain sustainability in emerging economies. Process Safety and Environmental Protection, 117,
pp.168-179.
Strange, R. and Zucchella, A., 2017. Industry 4.0, global value chains and international
business. Multinational Business Review.
Xiang, Z., 2018. From digitization to the age of acceleration: On information technology and
tourism. Tourism management perspectives, 25, pp.147-150.
Frank, A.G., Dalenogare, L.S. and Ayala, N.F., 2019. Industry 4.0 technologies: Implementation
patterns in manufacturing companies. International Journal of Production Economics, 210,
pp.15-26.
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