Project Report: Hamrobazar.com E-commerce Platform Analysis BBM

This project report provides an analysis of Hamrobazar.com, a leading e-commerce platform in Nepal, submitted by students of Shanker Dev Campus, Tribhuvan University, as partial fulfillment of their Bachelor of Business Management degree. The report covers various aspects of Hamrobazar.com, including its services, e-commerce business model (C2C), SWOT analysis, website review (look and feel, content management, payment, security, search, communication, notification, and profile management), and e-marketing strategies. The study aims to highlight the services provided by Hamrobazar, acknowledge the benefits of the online marketplace, evaluate its SWOT, and familiarize readers with its operational aspects, products, and services offered, and profile management.

Tribhuvan University
Faculty of Management
HAMROBAZAR
A PROJECT REPORT
Submitted to
Department of BBM
SHANKER DEV CAMPUS
In partial fulfillment of the requirements for the Bachelors in Business Management
Submitted by :
Rupsana Shrestha [Reg.no 7-2-39-1549-2018]
Sharadhha Khadka[Reg.no 7-2-39-1560-2018]
Upasana Shrestha [Reg.no 7-2-39-1564-2018]
Shreejan Sthapit [Reg.no7-2-39-1919-2018]
Mridul Neupane [Reg.no 7-2-39-1913-2018]
August, 2022
Under the Supervision of
Kabindra Koirala

Tribhuvan University
Faculty of Management
Shanker Dev Campus
SUPERVISOR’S RECOMMENDATION
I hereby recommend that this project prepared under my supervision by Rupsana Shrestha,
Upasana Shrestha, Sharaddha Khadka, Mridul Neupane and Shreejan Sthapit entitled
“Hamrobazar.com” in partial fulfillment of the requirements for the degree of Bachelor of
Business Management is recommended for the final evaluation.
-----------------------
Kabindra Koirala
Project Supervisor
Shanker Dev Campus
Putalisadak - Ramshah Path, Kathmandu College

Tribhuvan University
Faculty of Management
Shanker Dev Campus
LETTER OF APPROVAL
This is to certify that this project prepared by Rupsana Shrestha, Sharaddha Khadka,
Upasana Shrestha, Shreejan Sthapit and Mridul Neupane entitled “Hamrobazar.com” in
partial fulfillment of the requirements for the degree of Bachelor in Business Management, has
been evaluated. In our opinion, it is satisfactory in scope and quality as a project for the required
degree.
…………………………….
Supervisor
Kabindra Koirala, Supervisor
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
………………………………………
Director/Co-ordinator/HOD
Rita Maskey,Director
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
---------------------------
Internal Examiner
Pascal National College
----------------------------
External Examiner
Tribhuvan University

ABSTRACT
The purpose of the project entitled as “Hamrobazar” is to gather information about the
E-commerce Platform Hamrobazar.com, that helps to buy the right product according to the
specifications which is user friendly simple, fast, and cost-effective. It deals with the collection
of goods/products. The main function of the system is to buy and sell new/used products
according to the preferences of customers. Basically, it’s a link between customer to customer.
This website can be accessed without logging in for now. It is accessible to anybody who wants
to view the products and services that are being offered by this website. And for admins, there is
a login ID and password to add and delete the details of products accordingly. The data can be
retrieved easily. The data are well protected for personal use and makes the data processing very
fast.
The main objective of this website is most people don’t know which product is suitable for them
to buy. This platform allows the customer to compare the products according to price and their
needs. In general, this helps the buyer choose the right product according to the price.
Keywords: Second Hand products, compare, price.

ACKNOWLEDGEMENT
The success and final outcomes of this project require a lot of guidance and assistance from
many people, and we are very fortunate to have this all along the way to its completion. We are
very glad to express our deepest sense of gratitude and sincere thanks to our highly respected and
esteemed supervisor, Mr.Kabindra Koirala, Lecturer of Shanker Dev Campus for his valuable
supervision, guidance, encouragement, and support in completing this work. All useful
suggestions for this entire work and co-operative behavior are sincerely acknowledged.
We would like to express our special thanks and gratitude to our director, Rita Maskey ma'am
who gave us valuable suggestions regarding this project.
We thank all our friends and teachers who have contributed directly or indirectly to the
accomplishment of this project.
We would also like to thank our parents and friends, who helped us a lot with this project within
the limited time frame.
In the end, we would also like to thank Tribhuvan University for giving us this opportunity via
the course of Management to help us understand the project ethics at this early stage and help us
evaluate our knowledge and expand it a little more.

Contents
SUPERVISOR’S RECOMMENDATION
LETTER OF APPROVAL
ABSTRACT
ACKNOWLEDGEMENT
CHAPTER 1: INTRODUCTION 1
1.1 Introduction of the project work 1
1.2 Objectives of the study 2
1.3 Methodology of the study 2
1.4 Significance of the study 3
1.5 Limitation of the study 3
Chapter 2: Organizational Study 4
2.1 Introduction of the Website 4
2.2 E-commerce Business model 5
2.3 SWOT Analysis 6
2.4 Products and Service Offered: 8
2.5 Review of Website: 8
2.5.1 Look and Feel: 9
2.5.2 Content and Catalog Management 9
2.5.3 Payment Management 11
2.5.4 Security Management 12
2.5.5 Search Management 13
2.5.6 Communication and Collaboration Management 13
2.5.7 Notification Management 14
2.5.8 Profile and personalization management 14
2.5.9 E-marketing 16
Chapter 3: Conclusion, Lesson Learnt and Recommendation 17
3.1 Conclusion: 17
3.2 Lesson Learnt: 17
3.3 Recommendations 18
References: 19

CHAPTER 1: Introduction
1.1 Introduction of the project work
This project provides information obtained through field visits and website analysis regarding the
online electronic store Hamrobazar.com. The report pays particular attention to various services
offered performance, durability, reliability, payment management etc. of the site.
The report is basically prepared for the partial fulfillment of the requirement for the degree of
Bachelor of Business Management (BBM). As our course demands, the report works as a basis
for internal evaluation and viva examination.
E-commerce stands for electronic commerce, which means buying and selling of goods and
services using the internet. The purpose of e-commerce is to allow consumers to shop online and
pay online through the Internet, saving both time and space for customers and enterprises.
The e-commerce industry is gaining wide popularity in Nepal. However, we Nepalese people
are too habituated to shop, even though the website provides us with detailed posts by saying
their products are leaning more towards online shopping sites in Nepal. The products transparent
price listing, ease of getting stuffs delivered when we feel comfortable is rapidly getting in mind
of Nepalese.
Before, buying and selling goods and services used to be done partially through phone calls or
emails. Now, with a single website, transactions can be executed online.
There are five essential categories of e-commerce;
● Business To Business (B2B)
● Business To Customer (B2C)
● Business To Government (B2G)
● Customer To Customer (C2C)
● Customer To Business (C2B)
There are various e-commerce websites for every field. Websites like, Daraz, Jeeve Health,
Muncha, Sastodeal, Hamrobazar, Neostore, Prettyclick, Foodmandu, etc. are quite popular in the
context of Nepal.
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This report includes a review of the Hamrobazar website precisely so that a general idea can be
set out about how to use an e-commerce site and what it is about.
Hamrobazar.com is Nepal’s No. 1 e-commerce marketplace, which enables sellers to list a wide
variety of new or used products and services online. This website gives free ad space to
individuals or companies to enlist their products (new or used) for buying and selling.
1.2 Objectives of the study
● To highlight the services provided by Hamrobazar e-commerce website.
● To acknowledge the benefit of online marketplace.
● To evaluate the SWOT analysis of Hamrobazar site.
● To be familiar with the operation of Hamrobazar website like its payment
management, security management, search management, its communication and
collaboration, notification and so on.
● To get knowledge about the products and services offered by the website.
● To know the detail information about profile management while using this website.
1.3 Methodology of the study
This research is based on a more desk study research design. This is all called the "literature
review method." In this method, the data or information are collected from secondary data or
other resources like articles, journals, and other sources. This report would not be completed
without the collection of data. To collect reliable and factual data, we also used various
instruments, such as cell phones, cameras, computers, etc., in our data collection procedure.
We used secondary sources like;
● Information from the official website of Hamrobazar.com
● Brochures of Hamrobazar.com
1.4 Significance of the study
This project is assumed to be helpful for the learners to develop their understanding of
websites. It may acts as a reference and guide to juniors for educational purpose. This report
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might be informative for readers interested in particular subject matter. The reports will also
insight about Hamrobazar.com.
The major implications of the study are:
● This study enlightens the information related to products offered, services,
organizational structure and business model of this e-commerce website.
● This study can give us guidance related to operation of this website.
● We will be familiar about the strengths, weaknesses, opportunities and threats of
hamrobazar.com.
1.5 Limitation of the study
● The validity of the study depends upon the accuracy of information provided by the
respondent, information found on different websites about Hamrobazar.com.
● Not much information was available about Hamrobazar.com on various search
engine websites.
● Limited detail view of overall functioning on Hamrobazar.com.
● The study might not be able to fulfill the desire to know the details of the prescribed
department and its transactions due to confidentiality reasons and politics of
Hamrobazar.com.
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Chapter 2: Organizational Study
2.1 Introduction of the Website
Hamrobazar.com has become the largest online buying and selling platform in Nepal. This
company was founded by Prabal Saakha with the help of Pranav Shrestha and Pranay Shrestha.
Hamrobazar has the facility for any individual to buy or sell their favorite products at any time
from anywhere. Here, customers can buy and sell second-hand materials too.
This site includes products of each type under various different types of categories. There is no
extra charge for listing or purchasing any item or product on Hamrobazar.com. Using this
e-commerce platform, people do business worth millions of rupees every day. Here, the company
makes money through third-party advertisements.
Fig 1: Homepage of Hamrobazar.com
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Every day, this page gets around 2M plus views. The average time spent on this website is 12-13
minutes. This site is a free online classified marketplace that enables sellers to list wide varieties
of brand new or used products.
Hamrobazar.com believes that the internet is a great promotional vehicle as well as a
communication channel for connecting buyers and sellers.
On this website, both buyers and sellers can interact directly with each other. There is no
middleman when operating through this website.
As per the NTA April 2019 report, the number of internet users in Nepal has reached 18.24
million (including 14.24 million mobile data users), which itself indicates that the market for
internet advertising is highly lucrative. This website is visited by around 800,000 unique visitors
per month for buying and selling purposes. On hamrobazar.com, products will have more
comprehensive detail and pictures, enabling customers to make better choices.
Hamrobazar.com is a digital classified marketplace. Hamrobazar.com has maintained
environmental sustainability as products that have been used before can be bought or sold, which
supports recycling management. This has generated employment opportunities. Also this can
reduce imports of goods. On this site, customers can use their bargaining skills and sellers can
use their selling strategies. In order to grow our small business, Hamrobazar.com is the best
platform that one can use.
In order to promote our products/services through this website, we have to become members first
by registering our contact details on the site.
Thus, Hamrobazar.com is a cheap way of advertising any of our products and services, and it
serves its customers 24/7. Here, the seller has total control over the ads they have posted.
2.2 E-commerce Business model
Hamrobazar.com follows a C2C (Customer to Customer) business model. Here, normal
individuals like us can be buyers as well as sellers. In general, customers sell their online
products to another customer. This site is the perfect example of intermediaries to match
customers. Here, the website is just the platform where products and services are listed. The
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buyer directly contacts to the seller through the given contact details. This site doesn’t check the
quality of products or services being offered.
Fig 2: Consumer to Consumer model in Hamrobazar.com
2.3 SWOT Analysis
SWOT analysis is a strategic planning and strategic management technique used to help a
person or organization identify strengths, weaknesses, opportunities, and threats related to
business competition or project planning. Every company has various factors determining its
strengths, weaknesses, opportunities, and threats. Likewise, the SWOT analysis of
Hamrobazar.com are as follows:
STRENGTHS:
● Hamrobazar.com facilitates 24/7 market place for products and services.
● Hamrobazar.com is a popular website which is recognizable among consumers and
merchants.
● Hamrobazar.com is a cheap way of advertising of product and services.
● It has been able to give services to both customers as well sellers without charging a
single amount in return.
WEAKNESSES:
● Hamrobazar.com focusing on making it easier for people to communicate efficiently
within the app, which would be a challenge given that people are used to calling directly.
● Hamrobazar.com should invest on advanced technology/modern technology.
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