Impact of Digital Technology on Handy Company's Business Growth

This report analyzes the impact of digital technology on the growth and expansion of Handy Company, a two-sided online service provider offering residential cleaning and home services. The report outlines the project's aims and objectives, emphasizing the importance of digital technology i...Read More

Managing successful business
project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aims and Objectives of Project............................................................................................1
P2: Project management plan which covers the aspect of cost, scope, time, quality,
communication and risk..............................................................................................................2
P3: Work breakdown structure and Gantt chart provide stages for completion.........................4
TASK 2............................................................................................................................................6
P4: Small scale research by use of qualitative and quantitative methods...................................6
TASK 3............................................................................................................................................8
P5: Analysis of research by use of appropriate tools and techniques.........................................8
P6: Recommendation in context of research to draw valid conclusions...................................15
TASK 4..........................................................................................................................................15
P7: Value of undertaking research to meet objectives..............................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
There is huge importance of Digital technology in business industry as it helps companies
whether small, medium or large to achieve growth and success within shorter period of time. It
also makes positive impact on the skills and personality of employees working in an
organisation. Digitalisation gives an opportunity to the business organisation to expand its
business operations and enhance the quality of their products and services according to the needs
and preferences of targeted customers. The present assignment report is based on the Handy
Company, a online two sided company which deals in offering residential cleaning and other
home services. Their services are offered in USA, UK and Canada. The project report includes
the aims and objectives of project for Handy company along with the project management plan
which different elements such as cost, scope, time etc. Work Breakdown structure and Gantt
chart to compete stage of project are also discussed under this report. All other aspects also has
been summarised under this report with the context of Handy Company (Crane and Matten,
2016).
TASK 1
P1: Aims and Objectives of Project
The main aim of project is to fulfil the needs and requirements of customers through
using new and advanced digital technology in order to offer quality products and services.
Digital technology gives an opportunity to small business to advertise their products and services
in the market through using different and innovative tool which increases their chances of
expanding business in market within shorter period of time. It also facilitate company in keeping
all informations and data with an objective of using while making an effective decision and
plans for the betterment of an organisation. With the help of digital technology, the management
are able to create an effective communication system through which all level of management can
easy communicate with each other. It facilitates management as well in analysing the
performance of employees through comparing the actual with standard thus becomes easy for
them to formulate policies and strategies to eliminate deviations if any, through finding an
optimum solutions. Therefore, Digital technology contributes maximum in achieving
competitive advanced and brand image in market (Garrison and et. al., 2010).
Topic: Impact of digital technology in growth of small companies
1

Background of project:
It is essential for small companies to focus on adopting digital technology in order to
enhance their efficiency level in productions activities so that quality products has been
produced. It helps them in expanding business operations on large scale and increase their
market share as well. Adopting digital technology is more useful in conducting research about
the changes in market trends and identifying the factors which influences the buying behaviour
of customers. This will help management in making an effective planning and strategies to
overcome from such influencing factors and offers products and services as per the preferences
and needs of customers. Online technology play an important role in expansion of small
companies as it helps in reaching company’s products and services to the targeted customers
located in different countries within shorter period of time. Handy is small-sized company which
deals in offering residential cleaning and other home services in USA, UK and Canada. For the
purpose of expansion, the management of Handy focuses on adoption of digital technology in
their business operations so that it affects their profitability as well. Through adoption, the
company can easily get large number of customers across worldwide . This will make positive
impact on their sales figure and revenue as well (Geraldi and Lechter, 2012).
Aims:
Use of Digital technology in expansion of small business activities
Objectives:
 To expand business operations of an enterprise.
 To analyse the effectiveness of digitalisation.
 Requirement of business transformation
Research questions:
 Impact of digital technology in growth of small companies?
 How to adopt different tools and techniques of digitalisation?
P2: Project management plan which covers the aspect of cost, scope, time, quality,
communication and risk
It is essential for every organisation irrespective of the size whether small, medium or
large to make an effective management plan for the purpose of achieving desired objectives. It
will help in giving proper guidance and direction to the employee related with the roles and
responsibilities performed by them in completion of task within pre-determined period of time.
2

This will bring long term benefits to company. There are various aspect which need to be
consider while making an effective management plan. Such aspects includes cost, scope, time,
quality, risk and communication (Incelli, 2013). The main objective of Handy to set management
project plan is to use digital technology in achieving desired goals and objectives of an
organisation. Before finalising the project management plan all following elements need to
essentially consider:
Scope of project: There is wide scope of this project because adoption of digital
technology help management in collecting data and information about the changing needs and
preferences of customers which help them to produce accordingly after interpreting such
informations through using various tools and techniques. Digital technology increases the
capability of company to expand its business operation on large scale.
Management of risk: Risk factor is always associated with project activities started by
company thus the management of Handy is held responsible to identify the risk factors along
with their impacts with the help of using digital technology. This will help them in making an
appropriate plans and strategies in order to cope up with such risk. Risk may be related with
increasing operational cost, inefficiency of working etc.
Quality control: Adoption of digital technology help company in developing the quality
of their services due to which the satisfaction level of customers may also increases. As Handy
offers residential cleaning services thus it is important for them to use advanced technology in
order to bring quality in their work. It will help company in attracting large number of customers
to buy their services which results in expansion of business to large scale (Lai and Ong, 2010).
Cost: The cost incurred in adoption of digital technology is very high thus becomes more
difficult for small companies such as Handy to arrange funds from different sources such as
financial institutions, venture capital etc. Using promotional tools and techniques also requires
huge amount of investment. Using cleaning tools are also too expansive which results in
increasing the overall cost of project.
Time: It is related with the time invested in completion of project activities in more
effective and efficient manner. The management are held responsible to adopt digital technology
within an organisation as soon as possible due to which all project activities are properly
executed in desired manner within minimum time. This will help company in grabbing
competitive opportunities that may comes in the process of completion of project.
3

Communication: The use of digital technology is also more helpful in communication
process. It will help in defining roles and responsibilities to each employees through suing
different communication channel which brings motivation amongst them to work hard and
complete their allotted task within limited period of time. It also helps in maintaining healthy
relations with the employees and customers.
All such aspects are essential to consider by the management of Handy in order to make
an effective management plan so as to achieve desired objectives within predetermine period of
time. From above, it clearly identified that digital technology brings profitable outcomes to
company (Macintosh and Quattrone, 2010).
P3: Work breakdown structure and Gantt chart provide stages for completion
It is very important to collect data and information about the market trends and
perception of customers about the products and services offered by company. It can be possible
through conducting research in two methods are used for collection of data. Such methods
include qualitative and quantitative methods which bring information in quantity and quality
form. It will further help management to make an effective decisions for the execution of their
pre-determined plans. The proper guidance and direction are easily provided by the management
of Handy to their employees so that the available resources are utilised in an optimum manner.
Research find out every thing what company want to know. For example, rival’s
strategies, technologies they used, pricing strategies etc. On the basis of which the manager of
Handy may able to decide the adoption of best cleaning machines which enhances their
efficiency and maximises the satisfaction level of customers (Marston and et. al., 2011). All such
activities are essentially required to perform by the manager if they need to expand their business
operations on large scale. Therefore, the main purpose of conducting research are determined as
below:
 Need for conducting research
 Literature review
 Finding out the optimum solution for issues that may comes in execution of pre-planned
activities
 Main objective of project
 Selection of respondents whose views and perception are considered while making an
effective decision
4

 Formulation of strategies and suitable plan
 Proper evaluation of gathered information
The researcher need to consider all such points during conducting research so that it can
be easily reached to an effective decision regarding adoption of digital technology. The
researcher need to locate to the number of respondents from the population and collect their
views and opinions related with the content of research. Here, the company chooses 30
respondents by random sampling method in order to make research about implementation of
digital technology. This will enable mangers of Handy to make future decision regarding use of
digital technology (Ryan and Campbell, 2012).
All these research and the gathered information help management of Handy in
formulating an effective plans and strategies to execute the project activities within pre-
determined period of time. For this, questionnaire should be prepared consisting of 10 questions
that need to asked to respondents to attain their views. This will help in finding out the accurate
views and perception about customers related with use of digital technology. In addition with
this, there are other steps as well which need to be taken by manager of company such as
preparing action plan, setting time frame etc. in order to bring desired result. It can be further
understood under below:
5

The above plan need to be followed by Handy company with an aim of giving guidance
to their employees and direct them to perform their functions in more effective manner. This
plans facilitate manager to make an effective decision regarding adoption of digital technology
for business expansion.
TASK 2
P4: Small scale research by use of qualitative and quantitative methods
In order to carry out an effective research, the research need to adopt suitable method
during research with a hope of getting accurate and reliable result. It also required to analyse the
collected information so as to make an effective decisions about pre-determined plans. There are
two methods which are used to collect data i.e. primary and secondary (Scapens and Bromwich,
2010). Primary data is known as first hand information thus more reliable and accurate whereas
secondary data is less reliable and accurate due to collecting information through various sources
such as magazines, newspapers etc.
Both these methods are adopted on the basis of the resources allotted to the researcher for
the purpose of collecting research. After which the research can successfully draw a conclusion
and recommendations on the basis of collected information. Such methods which may used by
researcher are listed as below:
 Qualitative
 Quantitative
 Analytical
Mostly the qualitative and quantitative method are used by research to achieve best and
accurate result. For this purpose, primary and secondary methods are used which are descried as
below:
Primary method: This is the method through which first hand information are collected
thus gives more accurate and reliable. Under this method, researcher personally ask respondent
about their views and opinions through preparing questionnaire, personal interview, survey etc.
For this purpose, questionnaire consisting of 10 questions are prepared which to be asked from
selected 30 respondents from total population. Such questionnaire are given as below:
Questionnaire
6

Name:
Age:
Gender:
Q1. Is digital technology maximises the quality of work done by employees?
 Yes
 No
Q2. Is digital technology brings long term benefits to Handy company?
 Yes
 No
Q3. Does digital technology help in removing communication gap between company and
targeted customers?
 Yes
 No
Q4. Does digital technology helps Handy company to expand their business operation?
 Yes
 No
Q5. Is it essential requirement for company to adopt Digital Technology?
 Yes
 No
Q6. Does Handy company has enough funds to implement digital technology more
successfully?
 Yes
 No
Q7. Does it is suitable time to implement digital technology?
 Yes
 No
Q8. Digitalisation help Handy company in achieving competitive advantage?
 Yes
 No
Q9. Is digital technology enhances the capabilities and skills of employees?
 Yes
7

 No
Q10. Any Recommendation to Handy company regarding implementation of digital
technology?
Secondary data: It provides second hand information collected from various sources
such as magazines, books, articles etc. thus providing less accurate and reliable. The researcher
uses such method due to lack of time and money. It is mostly used to take overview about the
market situations and customer’s preferences (Smith, 2011).
Case study one: Handy company decide to use digital technology to expand its business
operations and creation of innovation among their workers due to which their skills and
capabilities are improved. This will enable them to deliver cleaning services using digital
technology in an effective manner.
Case study second: The other objective of company is to reduce its cost of operation so
as to provide their cleaning services to customers at an affordable prices. Using digital
technology helps in saving time of company. For this, they need to market first about the services
on social media so as to attract and capture large market share.
TASK 3
P5: Analysis of research by use of appropriate tools and techniques
It is essential for the management of Handy company to interprets the information
collected from the research so that an effective decision will be taken regarding the important
aspects of expansion of business. Similarly, Handy gathered information for such questionnaire
and interpret them in order to draw a valid conclusions (Viaene and Van den Bunder, 2011).
Q1. Is digital technology maximises the
quality of work done by employees?
Frequency
Yes 25
No 5
8

Yes No
0
5
10
15
20
25
30
Interpretation: As per the above, it has been seen clearly that the decision of
implementing digital technology will help in maximising the quality of work done by employees.
In figures, 25 respondents among 30 respondents think the same whereas remaining 5
respondents thinks different.
Q2. Is digital technology brings long term
benefits to an organisation?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25
9

Interpretation: It has been clearly identified that digital technology brings large number
of beneficial outcome to company thus important to execute pre-determined plans.
Q3. Does digital technology help in
removing communication gap between
company and targeted customers?
Frequency
Yes 26
No 4
Yes No
0
5
10
15
20
25
30
Interpretation: As per the above graph, mostly respondents thinks that digitalisation
brings customers and company together and help them in attaining loyalty of customers.
Q4. Does digital technology helps an
organisation to expand their business
operation?
Frequency
Yes 28
No 2
10

Yes No
0
5
10
15
20
25
30
Interpretation: According to the above graph, most of the respondents has common
perception and view that digital technology play an important role in business expansion.
Q5. Is it essential requirement for company
to adopt Digital Technology?
Frequency
Yes 20
No 10
11

Yes No
0
5
10
15
20
25
Interpretation: It is essential required for an organisation to implement digital
technology according to the views and opinions of 20 respondents whereas 10 respondents thinks
different.
Q6. Does an organisation has enough funds
to implement digital technology more
successfully?
Frequency
Yes 18
No 12
12

Yes No
0
2
4
6
8
10
12
14
16
18
20
Interpretation: As per the above graph, there are 18 respondents who thinks that an
organisation have enough capable to adopt digitalisation within business structure due to having
sufficient amount of funds.
Q7. Does it is suitable time to implement
digital technology?
Frequency
Yes 24
No 6
13

Yes No
0
5
10
15
20
25
30
Interpretation: It has been seen from the above graph that most of the respondents
thinks that there are essential requirement for company to adopt such digital technology
whenever they feel such requirements. There is no specific time as it depend only on the needs of
market environment.
Q8. Digitalisation help company in
achieving competitive advantage?
Frequency
Yes 27
No 3
Yes No
0
5
10
15
20
25
30
14

Interpretation: Majority of the respondents thinks that digitalisation help company in
achieving competitive advantage. In figures, Among respondents 27 respondents thins the same
whereas remaining 3 respondent thinks different.
Q9. Is digital technology enhances the
capabilities and skills of employees?
Frequency
Yes 17
No 13
Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation: From the above graph, it has been clearly identified that digitalisation
makes positive impact on the overall performance of employees working in an organisation.
P6: Recommendation in context of research to draw valid conclusions
Handy is small-sized cleaning company which deals in offering multiple number of
services such as residential cleaning, home services etc. It has operated its business in USA, UK
and Canada. In order to expand its business, the management of Handy focuses on adopting
digital technology within an organisation so as to maximising the efficiency level in work
preformed by their employees. The management are held liable to conduct research for company
in order to find out the market trends and tools and equipments which are available to expand
business operations. The areas on which the company need to work on are described below:
Administration: This help company in having modern IT or cloud technology with the
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help of which all the relevant information are stores at one place which can further help in
making future decisions.
Communication: Social media is an effective platform for communication as there are
large number of people are active due to which getting information from them and create healthy
relation will becomes more easier to company.
Storage and distribution: Digital technology facilitate company in storing and
distributing large amount of information easily which increase efficiency to resolve issues more
effectively.
Innovation: This will help in creation of innovation among workers in order to enhance
their efficiency and capabilities to deliver cleaning services to customers at minimum time.
TASK 4
P7: Value of undertaking research to meet objectives
There are too many difficulties and issues that may faced by researcher while conducting
research for company. To overcome such issues, an effective plans and strategies are mist
required to prepare. While making research, I faced lots of difficulties and barriers related with
cost and time. As due to lack of time, I couldn't reach to maximum number of respondents due to
it becomes difficult to identify the actual needs and preferences of customers. In my research, i
selected 30 respondents which are few in numbers due to which drawing conclusion will be more
difficult. The money allotted to me for the purpose of conducting research are not good enough
which affects the effectiveness about the content of research. Apart from this, there are various
tools and techniques adopted by me for the purpose of gathering information about various
important topics. This will help me to manage all research activities more effectively. Further, I
Put my maximum effort in utilising resources allotted to me in an optimum manner (Introducing
Research Methods. 2017). Due to giving more efforts in enhancing required skills such as
analytical skills, research skills. Strategic thinking etc. helped me a lot in conducting research in
more effective and efficient manner. For example, enhancing analytical skills help me to
interpret the data collected in research which will further help me to make an effective decisions
of the betterment of an organisation.
Competency How I have developed in this
area
What I need to do to develop
further in this area
16

Analytical skills By taking knowledge
regarding current trends which
are actually present in current
scenario
One aspect which helps in
development of analytical
skills is to play brain games
Research skills Research skills is developed
through identification of
experts and actual sources
To develop it in proper manner
required to ask other writers
Strategic thinking Through making connection
between ideas and plans
One aspect which help to
improve in this area is about
broaden of horizons
Project planning Through providing emphasis
on communication this skills is
enhanced
Through use of right project
management tools.
CONCLUSION
It has been concluded from the above project report that digital technology makes
positive impact on the business operations of company as well as skills and capabilities of
employees working in an organisation. Using digital technology brings lots of advantages to
company such as increase efficiency, competitive advantage, increasing satisfaction level of
customers etc. For this, research is important to conduct in order to identity the views and
suggestions of customers through using primary and secondary method.
17

REFERENCES
Books and Journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Garrison, R.H., and et. al., 2010. Managerial accounting. Issues in Accounting Education. 25(4).
pp.792-793.Herzig, C., and et. al., 2012. Environmental management accounting: case
studies of South-East Asian Companies. Routledge.
Geraldi, J. and Lechter, T., 2012. Gantt charts revisited: A critical analysis of its roots and
implications to the management of projects today. International Journal of Managing
Projects in Business. 5(4). pp.578-594.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Lai, J. Y. and Ong, C. S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Macintosh, N. B and Quattrone, P., 2010. Management accounting and control systems: An
organizational and sociological approach. John Wiley & Sons.
Marston, S. and et. al., 2011. Cloud computing—The business perspective. Decision support
systems. 51(1). pp.176-189.
Ryan, L. and Campbell, N., 2012. Spreading the net: the multiple benefits of energy efficiency
improvements.
Scapens, R. W and Bromwich, M., 2010. Management accounting research: 20 years on.
Smith, A. D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Viaene, S. and Van den Bunder, A., 2011. The secrets to managing business analytics projects.
MIT Sloan Management Review. 53(1). p.65.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
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Log Book
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Week No. Date Updates on weekly research
1 26/03/18 First lesson in order to manage business project more successfully.
2 05/04/18 We are attending our first class with my tutor conducted in Library.
3 12/04/18 The overall structure of the project is properly explained.
4 19/04/18 I have doing some investigation about an effective blog with an
objective of completing overall project.
5 26/04/18 My tutor has undergo through project and asked me the main reason
behind choosing the topic: “To determine the impact of digital
technology on small business enterprise”.
6 02/05/18 I am searching reliable and accurate information through using online
platform and library.
7 09/05/18 Today, I have presented my project in the classroom and I was little bit
confused instead of that explaining in depth about my assignment.
8 16/05/18 Lots of problems I faced while presenting my assignment as for
example I lost my pen drive.
9 23/05/18 I feel little bit pressure on me due to which I work more at night as well
in order to present my project in a better manner.
10 30/05/18 I am happy with my performance while doing project as I have written
approx. 2500 words and covered different critics in my literature
review.
11 07/06/18 My tutors check my project my project and analyse my performance as
I updated bibliography and make corrections according to the given
direction by tutor.
12 14/06/18 My tutor has appreciated my work after checking my whole project
which build motivation and confidence level.
20