Impact of Digital Technology on Handy Company's Business Growth

This report analyzes the impact of digital technology on the growth and expansion of Handy Company, a two-sided online service provider offering residential cleaning and home services. The report outlines the project's aims and objectives, emphasizing the importance of digital technology in enhancing efficiency, expanding business operations, and improving customer satisfaction. It details a comprehensive project management plan, encompassing cost, scope, time, quality, communication, and risk management. The report further explores the use of work breakdown structures and Gantt charts for project completion, alongside qualitative and quantitative research methods employed to gather market insights and customer perceptions. The research includes a discussion on the impact of digital technology on small companies, aims, objectives and research questions. The report also covers findings, analysis, and recommendations based on the research, concluding with the value of undertaking research to meet the project's objectives. The report underscores the role of digital tools in achieving competitive advantages and building a strong brand image.

Managing successful business
project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aims and Objectives of Project............................................................................................1
P2: Project management plan which covers the aspect of cost, scope, time, quality,
communication and risk..............................................................................................................2
P3: Work breakdown structure and Gantt chart provide stages for completion.........................4
TASK 2............................................................................................................................................6
P4: Small scale research by use of qualitative and quantitative methods...................................6
TASK 3............................................................................................................................................8
P5: Analysis of research by use of appropriate tools and techniques.........................................8
P6: Recommendation in context of research to draw valid conclusions...................................15
TASK 4..........................................................................................................................................15
P7: Value of undertaking research to meet objectives..............................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
There is huge importance of Digital technology in business industry as it helps companies
whether small, medium or large to achieve growth and success within shorter period of time. It
also makes positive impact on the skills and personality of employees working in an
organisation. Digitalisation gives an opportunity to the business organisation to expand its
business operations and enhance the quality of their products and services according to the needs
and preferences of targeted customers. The present assignment report is based on the Handy
Company, a online two sided company which deals in offering residential cleaning and other
home services. Their services are offered in USA, UK and Canada. The project report includes
the aims and objectives of project for Handy company along with the project management plan
which different elements such as cost, scope, time etc. Work Breakdown structure and Gantt
chart to compete stage of project are also discussed under this report. All other aspects also has
been summarised under this report with the context of Handy Company (Crane and Matten,
2016).
TASK 1
P1: Aims and Objectives of Project
The main aim of project is to fulfil the needs and requirements of customers through
using new and advanced digital technology in order to offer quality products and services.
Digital technology gives an opportunity to small business to advertise their products and services
in the market through using different and innovative tool which increases their chances of
expanding business in market within shorter period of time. It also facilitate company in keeping
all informations and data with an objective of using while making an effective decision and
plans for the betterment of an organisation. With the help of digital technology, the management
are able to create an effective communication system through which all level of management can
easy communicate with each other. It facilitates management as well in analysing the
performance of employees through comparing the actual with standard thus becomes easy for
them to formulate policies and strategies to eliminate deviations if any, through finding an
optimum solutions. Therefore, Digital technology contributes maximum in achieving
competitive advanced and brand image in market (Garrison and et. al., 2010).
Topic: Impact of digital technology in growth of small companies
1

Background of project:
It is essential for small companies to focus on adopting digital technology in order to
enhance their efficiency level in productions activities so that quality products has been
produced. It helps them in expanding business operations on large scale and increase their
market share as well. Adopting digital technology is more useful in conducting research about
the changes in market trends and identifying the factors which influences the buying behaviour
of customers. This will help management in making an effective planning and strategies to
overcome from such influencing factors and offers products and services as per the preferences
and needs of customers. Online technology play an important role in expansion of small
companies as it helps in reaching company’s products and services to the targeted customers
located in different countries within shorter period of time. Handy is small-sized company which
deals in offering residential cleaning and other home services in USA, UK and Canada. For the
purpose of expansion, the management of Handy focuses on adoption of digital technology in
their business operations so that it affects their profitability as well. Through adoption, the
company can easily get large number of customers across worldwide . This will make positive
impact on their sales figure and revenue as well (Geraldi and Lechter, 2012).
Aims:
Use of Digital technology in expansion of small business activities
Objectives:
 To expand business operations of an enterprise.
 To analyse the effectiveness of digitalisation.
 Requirement of business transformation
Research questions:
 Impact of digital technology in growth of small companies?
 How to adopt different tools and techniques of digitalisation?
P2: Project management plan which covers the aspect of cost, scope, time, quality,
communication and risk
It is essential for every organisation irrespective of the size whether small, medium or
large to make an effective management plan for the purpose of achieving desired objectives. It
will help in giving proper guidance and direction to the employee related with the roles and
responsibilities performed by them in completion of task within pre-determined period of time.
2

This will bring long term benefits to company. There are various aspect which need to be
consider while making an effective management plan. Such aspects includes cost, scope, time,
quality, risk and communication (Incelli, 2013). The main objective of Handy to set management
project plan is to use digital technology in achieving desired goals and objectives of an
organisation. Before finalising the project management plan all following elements need to
essentially consider:
Scope of project: There is wide scope of this project because adoption of digital
technology help management in collecting data and information about the changing needs and
preferences of customers which help them to produce accordingly after interpreting such
informations through using various tools and techniques. Digital technology increases the
capability of company to expand its business operation on large scale.
Management of risk: Risk factor is always associated with project activities started by
company thus the management of Handy is held responsible to identify the risk factors along
with their impacts with the help of using digital technology. This will help them in making an
appropriate plans and strategies in order to cope up with such risk. Risk may be related with
increasing operational cost, inefficiency of working etc.
Quality control: Adoption of digital technology help company in developing the quality
of their services due to which the satisfaction level of customers may also increases. As Handy
offers residential cleaning services thus it is important for them to use advanced technology in
order to bring quality in their work. It will help company in attracting large number of customers
to buy their services which results in expansion of business to large scale (Lai and Ong, 2010).
Cost: The cost incurred in adoption of digital technology is very high thus becomes more
difficult for small companies such as Handy to arrange funds from different sources such as
financial institutions, venture capital etc. Using promotional tools and techniques also requires
huge amount of investment. Using cleaning tools are also too expansive which results in
increasing the overall cost of project.
Time: It is related with the time invested in completion of project activities in more
effective and efficient manner. The management are held responsible to adopt digital technology
within an organisation as soon as possible due to which all project activities are properly
executed in desired manner within minimum time. This will help company in grabbing
competitive opportunities that may comes in the process of completion of project.
3

Communication: The use of digital technology is also more helpful in communication
process. It will help in defining roles and responsibilities to each employees through suing
different communication channel which brings motivation amongst them to work hard and
complete their allotted task within limited period of time. It also helps in maintaining healthy
relations with the employees and customers.
All such aspects are essential to consider by the management of Handy in order to make
an effective management plan so as to achieve desired objectives within predetermine period of
time. From above, it clearly identified that digital technology brings profitable outcomes to
company (Macintosh and Quattrone, 2010).
P3: Work breakdown structure and Gantt chart provide stages for completion
It is very important to collect data and information about the market trends and
perception of customers about the products and services offered by company. It can be possible
through conducting research in two methods are used for collection of data. Such methods
include qualitative and quantitative methods which bring information in quantity and quality
form. It will further help management to make an effective decisions for the execution of their
pre-determined plans. The proper guidance and direction are easily provided by the management
of Handy to their employees so that the available resources are utilised in an optimum manner.
Research find out every thing what company want to know. For example, rival’s
strategies, technologies they used, pricing strategies etc. On the basis of which the manager of
Handy may able to decide the adoption of best cleaning machines which enhances their
efficiency and maximises the satisfaction level of customers (Marston and et. al., 2011). All such
activities are essentially required to perform by the manager if they need to expand their business
operations on large scale. Therefore, the main purpose of conducting research are determined as
below:
 Need for conducting research
 Literature review
 Finding out the optimum solution for issues that may comes in execution of pre-planned
activities
 Main objective of project
 Selection of respondents whose views and perception are considered while making an
effective decision
4

 Formulation of strategies and suitable plan
 Proper evaluation of gathered information
The researcher need to consider all such points during conducting research so that it can
be easily reached to an effective decision regarding adoption of digital technology. The
researcher need to locate to the number of respondents from the population and collect their
views and opinions related with the content of research. Here, the company chooses 30
respondents by random sampling method in order to make research about implementation of
digital technology. This will enable mangers of Handy to make future decision regarding use of
digital technology (Ryan and Campbell, 2012).
All these research and the gathered information help management of Handy in
formulating an effective plans and strategies to execute the project activities within pre-
determined period of time. For this, questionnaire should be prepared consisting of 10 questions
that need to asked to respondents to attain their views. This will help in finding out the accurate
views and perception about customers related with use of digital technology. In addition with
this, there are other steps as well which need to be taken by manager of company such as
preparing action plan, setting time frame etc. in order to bring desired result. It can be further
understood under below:
5

The above plan need to be followed by Handy company with an aim of giving guidance
to their employees and direct them to perform their functions in more effective manner. This
plans facilitate manager to make an effective decision regarding adoption of digital technology
for business expansion.
TASK 2
P4: Small scale research by use of qualitative and quantitative methods
In order to carry out an effective research, the research need to adopt suitable method
during research with a hope of getting accurate and reliable result. It also required to analyse the
collected information so as to make an effective decisions about pre-determined plans. There are
two methods which are used to collect data i.e. primary and secondary (Scapens and Bromwich,
2010). Primary data is known as first hand information thus more reliable and accurate whereas
secondary data is less reliable and accurate due to collecting information through various sources
such as magazines, newspapers etc.
Both these methods are adopted on the basis of the resources allotted to the researcher for
the purpose of collecting research. After which the research can successfully draw a conclusion
and recommendations on the basis of collected information. Such methods which may used by
researcher are listed as below:
 Qualitative
 Quantitative
 Analytical
Mostly the qualitative and quantitative method are used by research to achieve best and
accurate result. For this purpose, primary and secondary methods are used which are descried as
below:
Primary method: This is the method through which first hand information are collected
thus gives more accurate and reliable. Under this method, researcher personally ask respondent
about their views and opinions through preparing questionnaire, personal interview, survey etc.
For this purpose, questionnaire consisting of 10 questions are prepared which to be asked from
selected 30 respondents from total population. Such questionnaire are given as below:
Questionnaire
6

Name:
Age:
Gender:
Q1. Is digital technology maximises the quality of work done by employees?
 Yes
 No
Q2. Is digital technology brings long term benefits to Handy company?
 Yes
 No
Q3. Does digital technology help in removing communication gap between company and
targeted customers?
 Yes
 No
Q4. Does digital technology helps Handy company to expand their business operation?
 Yes
 No
Q5. Is it essential requirement for company to adopt Digital Technology?
 Yes
 No
Q6. Does Handy company has enough funds to implement digital technology more
successfully?
 Yes
 No
Q7. Does it is suitable time to implement digital technology?
 Yes
 No
Q8. Digitalisation help Handy company in achieving competitive advantage?
 Yes
 No
Q9. Is digital technology enhances the capabilities and skills of employees?
 Yes
7

 No
Q10. Any Recommendation to Handy company regarding implementation of digital
technology?
Secondary data: It provides second hand information collected from various sources
such as magazines, books, articles etc. thus providing less accurate and reliable. The researcher
uses such method due to lack of time and money. It is mostly used to take overview about the
market situations and customer’s preferences (Smith, 2011).
Case study one: Handy company decide to use digital technology to expand its business
operations and creation of innovation among their workers due to which their skills and
capabilities are improved. This will enable them to deliver cleaning services using digital
technology in an effective manner.
Case study second: The other objective of company is to reduce its cost of operation so
as to provide their cleaning services to customers at an affordable prices. Using digital
technology helps in saving time of company. For this, they need to market first about the services
on social media so as to attract and capture large market share.
TASK 3
P5: Analysis of research by use of appropriate tools and techniques
It is essential for the management of Handy company to interprets the information
collected from the research so that an effective decision will be taken regarding the important
aspects of expansion of business. Similarly, Handy gathered information for such questionnaire
and interpret them in order to draw a valid conclusions (Viaene and Van den Bunder, 2011).
Q1. Is digital technology maximises the
quality of work done by employees?
Frequency
Yes 25
No 5
8

Yes No
0
5
10
15
20
25
30
Interpretation: As per the above, it has been seen clearly that the decision of
implementing digital technology will help in maximising the quality of work done by employees.
In figures, 25 respondents among 30 respondents think the same whereas remaining 5
respondents thinks different.
Q2. Is digital technology brings long term
benefits to an organisation?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25
9

Interpretation: It has been clearly identified that digital technology brings large number
of beneficial outcome to company thus important to execute pre-determined plans.
Q3. Does digital technology help in
removing communication gap between
company and targeted customers?
Frequency
Yes 26
No 4
Yes No
0
5
10
15
20
25
30
Interpretation: As per the above graph, mostly respondents thinks that digitalisation
brings customers and company together and help them in attaining loyalty of customers.
Q4. Does digital technology helps an
organisation to expand their business
operation?
Frequency
Yes 28
No 2
10