Project Management: Youth Leadership Strategy for Happy Campers

This project management assignment focuses on developing a youth leadership strategy for Happy Campers Australia (HCA), a caravan manufacturer. The project aims to attract and retain young employees, aligning with current market trends. The document includes a project background, goal, objectives, and deliverables, along with a strategic alignment analysis. A detailed project schedule, risk management plan, and budget are presented. The project also features a communication management plan, outlining internal and external communication strategies. The project's goal is to enhance HCA's business strategy, competitiveness, and employee retention through a youth-focused approach. The project encompasses various phases, including idea generation, project preparation, initiation, execution, and closing, with specific tasks, durations, and resource allocation. Risks associated with the project are identified and mitigation plans are proposed. The budget covers different project aspects, and the communication strategy ensures effective information flow among stakeholders, including internal teams, customers, universities, and government entities.

Running Head: PROJECT MANAGEMENT
Project Management
Name of the Student
Name of the University

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Table of Contents
1. Project Background.....................................................................................................................2
1.1 Project Background and Analysis of Business Environment................................................2
1.2 Project Goal...........................................................................................................................3
1.3 Project Objective...................................................................................................................3
1.4 Project Deliverable................................................................................................................4
1.5 Strategic Alignment of Project..............................................................................................4
2. Project Schedule..........................................................................................................................4
3. Risk Management........................................................................................................................6
4. Project Budget.............................................................................................................................7
5. Communication Management Plan..............................................................................................9
5.1 Communications Strategy......................................................................................................9
5.1.1 Internal Information Management..................................................................................9
5.1.2 Internal Stakeholders......................................................................................................9
5.1.3 External Stakeholders...................................................................................................10
5.2 Communication Plan...........................................................................................................10
5.2.1 Internal Information Management Plan........................................................................10
5.2.2 External Communications Plan....................................................................................11
6. Recommendations......................................................................................................................12
Bibliography..................................................................................................................................13

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1. Project Background
1.1 Project Background and Analysis of Business Environment
This project is centered on the company named Happy Campers Australia that
manufactures and sells high quality caravans in the country. The company has two major
manufacturing units in Sydney and Brisbane and the dealership network is spread over the entire
eastern seaboard of the country. The company has now turned towards the implementation of
some projects that will help their business grow as well as align the business with the current
industry standards. However, as for now, the company has only approved a low budget of
$10,000 within the feasibility of the project will be analyzed and the project will be gradually
deployed. Following a number of projects up for selection, the project that has been chosen for
now is “Development of a youth leadership strategy to attract and retain employees”. As a part
of the execution of this project, the company will develop a new leadership strategy and policy
that will see many youth are employed at various higher posts in the organisation. The policy
will also address the issues that often lead to various problems regarding employee retention.
The current business environment of Australia involves recruitment of various promising
youth in various industrial sectors that lead to the development of a new line of leadership in the
organisations. Gradually, these youth recruitments are promoted towards higher management as
they are able to provide fresh and new strategic ideas, understand current global trends and the
technical upgrades that are revolutionizing the business market. Happy Campers Australia wants
to undertake a similar strategic direction and recruit more youths directly from the colleges and
allow them to develop themselves while working for the company. Furthermore, the company
also wants to focus on employee retention that is becoming more and more difficult in the

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current market as the employees are always seeking job offers with higher salaries and more
facilities.
1.2 Project Goal
The primary goal of the project is to develop a youth leadership strategy that will see
more youths being recruited and promoted to higher management ranks within the organisation.
The SMART goals of the project are developed as follows.
Specific – In this project, a youth recruitment and promotion program will be developed
so that more youths are integrated within the higher management structure of the company.
Measurable – In this project, a suitable strategy will be developed in which, at least 50%
of the board members will include youth.
Attainable – Within the next one year following the development of the strategy, at least
25 new youth recruits will be done by the company following the new youth leadership strategy.
Among the 25, it is also expected at least 5 will be promoted to management based on their
performances.
Relevant – The company will align its business and internal operations strategy with the
current market standards and trends.
Time-Bounded – The proposed timeframe for this project is 3 months and the minimum
period for benefit realisation is set at 12 months after the completion of the project.
1.3 Project Objective
The primary objective of the project is to align the internal operations as well as business
with the current market trend and standards. Another objective of the project is to prepare plan

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for strengthening of the employee base even when various rival organisations are trying to go
past HCA in terms of business and employee power.
1.4 Project Deliverable
The two main deliverables of the project include a detailed youth leadership plan and a
new employee retention policy that will help the company to retain the current high performing
employees.
1.5 Strategic Alignment of Project
As discussed earlier, the current market in Australia is showing a new trend of employing
more youth and promoting them to various management roles for developing new strategic
directions for the organisations. HCA wants to follow a similar model of business strategy and
deploy more youths in their management and other important ranks. HCA seeks to align
completely with the current market trend to ensure the business of the company grows as well as
the competitive advantage over other organisations is maintained and enhanced.
2. Project Schedule
WBS Task Name Duration Start Finish Predecessors
0
Development of a Youth Leadership
Strategy to Attract and Retain
Employees
73 days Thu 5/16/19 Mon 8/26/19
1 Project Idea Generation and
Discussion 16 days Thu 5/16/19 Thu 6/6/19
1.1 Conduct Meeting with Management 2 days Thu 5/16/19 Fri 5/17/19
1.2 Discuss the Types of Strategic
Changes Needed by the Company 2 days Mon 5/20/19 Tue 5/21/19 2
1.3 Develop Initial Plans for Four
Different Projects 3 days Wed 5/22/19 Fri 5/24/19 3

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1.4 Receive Approval for One of the
Projects Prepared 2 days Mon 5/27/19 Tue 5/28/19 4
1.5 Prepare Project Proposal 5 days Wed 5/29/19 Tue 6/4/19 5
1.6 Receive Approval for the Proposal 2 days Wed 6/5/19 Thu 6/6/19 6
2 Project Preparation Phase 17 days Fri 6/7/19 Mon 7/1/19
2.1 Form Business Analysis Team 4 days Fri 6/7/19 Wed 6/12/19 7
2.2 Develop List of Activities Required
for the Project 3 days Thu 6/13/19 Mon 6/17/19 9
2.3 Develop Project Scope 2 days Tue 6/18/19 Wed 6/19/19 10
2.4 Estimate Time Required for the
Project 1 day Thu 6/20/19 Thu 6/20/19 11
2.5 Prepare Final Budget for the Project 2 days Fri 6/21/19 Mon 6/24/19 12
2.6 Develop Final Plan for the Project 3 days Tue 6/25/19 Thu 6/27/19 13
2.7 Receive Go Ahead for the Project 2 days Fri 6/28/19 Mon 7/1/19 14
3 Project Initiation and Execution 33 days Tue 7/2/19 Thu 8/15/19
3.1 Conduct Detailed Analysis of the
Current Operations of the Organisation 4 days Tue 7/2/19 Fri 7/5/19 15
3.2 Conduct Detailed Analysis of the
Current Business Environment 4 days Mon 7/8/19 Thu 7/11/19 17
3.3 Conduct Detailed Analysis of the
Current Market Trends 4 days Fri 7/12/19 Wed 7/17/19 18
3.4 Conduct Survey on the Customers
Regarding the Company's Services 4 days Thu 7/18/19 Tue 7/23/19 19
3.5
Conduct Survey on Youth to
Determine if they would like to join the
company on graduation
4 days Wed 7/24/19 Mon 7/29/19 20
3.6 Develop Youth Recruitment Policy
for the Company 4 days Tue 7/30/19 Fri 8/2/19 21
3.7 Develop Employee Retention Policy 4 days Mon 8/5/19 Thu 8/8/19 22
3.8 Develop Final Report Based on the
Recommendations 5 days Fri 8/9/19 Thu 8/15/19 23
4 Project Closing 7 days Fri 8/16/19 Mon 8/26/19
4.1 Submit Report to the Management 2 days Fri 8/16/19 Mon 8/19/19 24

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4.2 Appraisal and Review of the Report 4 days Tue 8/20/19 Fri 8/23/19 26
4.3 Sign Off and Closing 1 day Mon 8/26/19 Mon 8/26/19 27
3. Risk Management
There are certain risks associated with the project that need to be analyzed and mitigated
to ensure best outcome from the project. Some of these risks are identified and management
plans have been developed in the following table.
Risk Description Chance of Occurrence Impact on Project /
Organisation
Risk Management
Plan
One of the main risks
identified in the project
is that the youth may
not be interested in
joining caravan industry
as most of them are
inclined towards IT and
other prestigious
companies
Very High Medium The company needs to
review the pay structure
and other facilities; a
starting pay scale
similar to a well-
established IT company
may attract youths to
join the company
Another risk associated
with the project is that
the current employees
may resist the proposed
changes as they may
lose importance in the
Very High Very High If the company is
completely sure about
the success of the youth
policy, it must
implement the policies
without paying attention

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company once more
youth is introduced
to the resistance from
the current employees;
on the other hand, the
company can provide
assurance to the current
employees that they will
still be important for the
company
4. Project Budget
WBS Task Name Duration Resource Names Cost
0
Development of a Youth Leadership
Strategy to Attract and Retain
Employees
73 days
$9,924.00
[TOTAL
BUDGET]
1 Project Idea Generation and
Discussion 16 days $2,304.00
1.1 Conduct Meeting with Management 2 days Business Analyst,
Project Manager $288.00
1.2 Discuss the Types of Strategic Changes
Needed by the Company 2 days Business Analyst,
Project Manager $288.00
1.3 Develop Initial Plans for Four Different
Projects 3 days Business Analyst,
Project Manager $432.00
1.4 Receive Approval for One of the
Projects Prepared 2 days Business Analyst,
Project Manager $288.00
1.5 Prepare Project Proposal 5 days Business Analyst,
Project Manager $720.00
1.6 Receive Approval for the Proposal 2 days Business Analyst,
Project Manager $288.00

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2 Project Preparation Phase 17 days $1,296.00
2.1 Form Business Analysis Team 4 days Business Analyst $256.00
2.2 Develop List of Activities Required for
the Project 3 days Project Manager $240.00
2.3 Develop Project Scope 2 days Project Manager $160.00
2.4 Estimate Time Required for the Project 1 day Project Manager $80.00
2.5 Prepare Final Budget for the Project 2 days Project Manager $160.00
2.6 Develop Final Plan for the Project 3 days Project Manager $240.00
2.7 Receive Go Ahead for the Project 2 days Project Manager $160.00
3 Project Initiation and Execution 33 days $5,700.00
3.1 Conduct Detailed Analysis of the
Current Operations of the Organisation 4 days
Business Analysis Team,
Business Analyst,
Research Resources[1]
$1,136.00
3.2 Conduct Detailed Analysis of the
Current Business Environment 4 days
Business Analysis Team,
Business Analyst,
Research Resources[1]
$1,136.00
3.3 Conduct Detaiiled Analysis of the
Current Market Trends 4 days
Business Analysis Team,
Business Analyst,
Research Resources[1]
$1,136.00
3.4 Conduct Survey on the Customers
Regarding the Company's Services 4 days Business Analysis Team,
Survey Resources[1] $730.00
3.5
Conduct Survey on Youth to Determine
if they would like to join the company on
graduation
4 days Business Analysis Team,
Survey Resources[1] $730.00
3.6 Develop Youth Recruitment Policy for
the Company 4 days Business Analyst $256.00
3.7 Develop Employee Retention Policy 4 days Business Analyst $256.00
3.8 Develop Final Report Based on the
Recommendations 5 days Business Analyst $320.00
4 Project Closing 7 days $624.00
4.1 Submit Report to the Management 2 days Project Manager $160.00
4.2 Appraisal and Review of the Report 4 days Project Manager $320.00
4.3 Sign Off and Closing 1 day Business Analyst,
Project Manager $144.00

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5. Communication Management Plan
5.1 Communications Strategy
5.1.1 Internal Information Management
All the internal stakeholders of the company are requested to use the following
communication modes for the project.
Face to Face Communication – This is applicable for the project manager who is
required to communicate regularly with the project team members.
Telephone Calls / Informal Reports – This communication mode is applicable for the
some of the internal stakeholders like marketing manager and manufacturing manager who have
some limited but important roles in the project.
Formal Emails / Reports – This communication mode is applicable for the higher
management including CEO, finance manager and others who need to be formally updated about
the project at regular intervals.
5.1.2 Internal Stakeholders
The internal stakeholders are the project manager, company CEO, finance manager,
marketing manager and manufacturing manager.
5.1.3 External Stakeholders
The external stakeholders are the customers, universities (who will supply youth for
recruitment) and government.

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The external stakeholders can be communicated with through various modes like
informal advertisements (customers) and formal reports (government and universities).
5.2 Communication Plan
5.2.1 Internal Information Management Plan
Medium Activity Responsibilit
y
Frequency Comment
SharePoint Document
Management
System
PO After creation,
updating as
required
For Steering committee
working team Reference
group document sharing.
Email
(Google,
Yahoo, etc.)
Sending
critical
information,
files and
formal reports
Project
Manager
As per
requirements
Emails are to be used for
formal and official
communications and
sending files and
documents
Online Chat
(G-Talk,
Whatsapp)
Informal but
critical daily
information
exchange
Any
stakeholder
Daily remote
communicatio
n
The chat system is
provided for remote
communications so that
the stakeholders can easily
communicate with each

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other
Email
Email is the most common medium for formal and official communications in any
business organisation. It allows the users to send and receive files as well as long messages and
reports in it in a very secure manner. Ability to send the same message to multiple users at the
same instant is another major advantage of this particular medium.
Chat
While chat system is not exactly a very secure medium, it is very much useful for remote
communications especially if the communication involves exchange of informal contents. This
medium is recommended only if it is between the lower ranked stakeholders and even they
require remote communications.
5.2.2 External Communications Plan
Medium Activity Responsibility Frequency Comment
Social Media Promotion and
Digital Marketing
Marketing
Manager
As frequently
as possible
Social media is very
suitable for reaching
and engaging more
customers
Documented
Report
Updating
government /
other external
CEO Whenever
required
The documents are to
be sent to the external
stakeholders as per

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stakeholders the company
requirements
6. Recommendations
Based on the analysis of the project, the following recommendations can be suggested for
the organisation.
 The organisation must monitor the risks that have been identified and ensure the
mitigation plans are implemented at the right time to prevent the negative impacts
of the risks on the organisation.
 The organisation must ensure the new strategies and developments are aligned
with the current market trends to ensure their success.
 In addition to the recruitment of youth, the company must also focus on employee
retention and develop a balance between the young and the old employees.

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