Human Resource Management Report: Happy Dogs Business Strategy

This report analyzes the human resource management (HRM) aspects of a dog daycare center, Happy Dogs, focusing on its strategic goals. The report identifies setting up and developing the dog daycare center as a key business goal, emphasizing the importance of unique features and specialized care. It then explores the HR implications of this goal, highlighting the need for employees who can work long hours and provide excellent customer service, including potential pick-up and drop-off services. An objective for the HRM strategy is established, emphasizing the need for caring, empathetic staff with knowledge of dog nutrition and health. The report identifies internal factors like employee knowledge and skills, and external factors such as demographic transitions and economic changes, which may influence the business's ability to achieve its HRM objectives. Finally, the report suggests tracking client growth as a progress indicator, and highlights the importance of building client loyalty. The report references several academic sources to support its arguments and recommendations.

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1. Identify one strategic goal of the business (Can be a goal of its growth strategy,
diversification strategy or business-level strategies)
One of the business goals that this business has is to set up and develop the dog's daycare
center. Presently this business is in a good position as it attracts the attention of a large n number
of repeat clients from a particular group. This is a kind of a repetitive business for them as these
clients keep on coming back to them. They will make sure that they have several unique features
that will separate them from their closest business rivals
 They will give special care to each and every dog individually.
 They will keep the dogs in the open area and will make sure that they are not being kept
in cages as is often done in many of the other daycare centers (Marchington et al. 2016)
 They will also offer service for a longer time. This will help in making the business
appealing to the attention of many of the respectable professionals like that of the
lawyers, doctors, teachers who have to spend long hours at work. In the coming 5 years,
they will be continuing providing highly specialized services to their clients. They will be
mainly using the new market opportunities so that they can improve further (Chartier
2014).
2. Explain the HR implications of this strategic goal. (Which aspects of HRM will it
influence? What will the company need to do that it is not doing now?)
HR has to be alert while appointing the staffs for this new business. They will have to
make sure that the employees whom they are recruiting must be able to work for long hours. HR
must also make sure that people who want their dogs to be taken care of must not find it a

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problem to reach them. They can also provide pick and drop facilities to their customers. This
will also be an additional service for the clients and will help in building the Customer loyalty.
3. Set an objective for that area of HRM that the company can pursue in order to achieve
its overall strategic goal.
One of the major objective of the business that it must follow in order to make sure that it
achieves its overall strategic goals is to appoint staffs who will not only be experts in handling
the dogs but they must also be very caring and very empathetic in nature. They must not be only
money minded but they should make sure that they are not hurting the sentiments of their clients.
They will have to appoint staffs who will be able to act as a family towards the dogs (Logan
2016). In order to satisfy this goal they will also have to develop themselves in the field of dog
nutrition and animal health. This is because the veterinary hospitals will be their biggest
competitors. So, they have to make sure that they are enriching their knowhow in all possible
aspects.
4. Identify one external or internal factor which may influence Happy Dogs’ ability to
achieve the objective of its HRM strategy and explain how it could do so. (What is the
factor? How will it help or hinder the company’s execution of its HRM strategy?)
The internal factors that will be influencing business are the knowledge that is present
with the employees of the business. In other words, it is the in-depth knowledge and the skill of
the employees about the dog handling that will help them to improve. The existing workforce of
the business is also one of the greatest assets. They are highly innovative and they have been
using their skills and their knowledge to develop new and most relevant solutions for the clients.

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One of the external factors that may negatively influence the business is the demographic
transition. If there is somehow a decline in the population of Tasmania, then there can be a lack
of the number of employees that could have been otherwise recruited by the Happy Dog
business. If there is a sudden change in the economy of Tasmania, it can result in the decline of
the income of the people (Cascio 2018). This will reduce their capacity of paying to this Happy
Dog caring center for taking care of their pets. Apart from this, their major competition will
come from the veterinary and other dog wellness center. They might outrun their business with
their expertise in the dog nutrition and healthcare services.
5. Suggest one outcome the company could use as a ‘progress tracker’ to evaluate whether
it is achieving its HRM strategy. (If the company was successful in achieving its HRM
strategy, what will it have in 12 months time that it doesn’t have now?)
One of the progress trackers is the number of clients that is increasing day by day. If the
number of clients is increasing then it is a clear fact that they are really providing very good
services to the clients and they like coming back to the same company. It shows that there has
been a client loyalty built in between the clients and the business.
One of the strategies that it can implement in the coming 12 years is that they can
develop a pick and drop facility, which will help in carrying the dogs to and from their houses to
the happy dog care centers. This will surely help the clients a great deal and will make sure that
they are giving their competitors a very tough competition. Most of the business comes from a
particular group of the society, which comprises of the working professionals like the lawyers,

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teachers, and doctors. So, they are very busy and will really be benefitted a lot if they get a pick
and drop facility for their pet dogs.

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References
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
Chartier, Y. ed., 2014. Safe management of wastes from health-care activities. World Health
Organization.
Gaynor, J.S. and Muir, W.W., 2014. Handbook of Veterinary Pain Management-E-Book.
Elsevier Health Sciences.
Logan, L.W., 2016. Companion dog therapy home care provider. California State University,
Long Beach.
Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016. Human resource
management at work. Kogan Page Publishers.