Business Plan: Happy Home Room Cleaning Services - Entrepreneurship

This business plan outlines the aim and objectives of Happy Home Room Cleaning Services, which seeks to assist customers with home cleaning tasks in London. The plan details the services offered, including general cleaning, organizing, and deep cleaning, targeting customers who need occasional assistance rather than full-time help. Market segmentation focuses on demographic factors, targeting both household and corporate clients. The marketing strategy employs a product penetration pricing tactic, promoted through online channels and traditional advertising. The business strategy emphasizes differentiation through specialized services. Financing will be obtained through bank loans and personal savings, adhering to legal regulations such as the Equality Act 2010 and the Data Protection Act 1998. Desklib provides access to similar business plans and solved assignments for students.

BUSINESS PLAN
HAPPY HOME ROOM CLEANING SERVICES

Aim and objectives of the business
The main aim of Happy home is to assist buyers in the task of
cleaning their home or flat. However, on the basis of given aim,
the major objectives of enterprise are as follows:
To raise the market share of company by 15% till the year
2018.
To enhance the sales of Happy Home by 25% till the year
2019.
To give the information about the presence of services in
market among large number of buyers.

Description of products and services
 Service will cover areas such as moping and dusting. Here,
customer can give request for availing the services by filling
a simple form on company’s website.
 The customers will have to give request for the service one
day before the day of cleaning their room or flat.
 The customer can make use of services for 24 hours.
 The firm will also offers other types of services too such as
organising things, intense floor cleaning etc.

Potential customers
 The target customers of the firm will be all those buyers who do not
want to recruit full-time maid but require room cleaning assistance in
certain circumstances.
 Hence, all the buyers who reside in the London will consider it as
target market for the cited corporation. In addition to this, the
corporate firms which are operating in London will also be considered
as the potential buyers for the corporation.
 The corporate firms usually have full-time maid but in-case due to any
situation or absence of maid then these organisations can take help
from the Happy Home services.

Market segmentation
 The service of the company will be segmented on the basis
of demographic segmentation.
 The room cleaning service of the company will be divided
on the basis of occupation of buyers.
 For example, a buyer who is into service sector and the
buyer who does not have any job will be targeted by the
corporation.
 This means that the corporation will target both household
and business buyers.

Marketing strategies
 Product: Moping and dusting services
 Price: Product penetration tactic
 Place: Online
 Promotion: Social media marketing and TV ads
 People: Professional employees
 Process: Online product delivery process
 Physical evidence: Employees

Business strategies for the Happy home room cleaning services
 In order to competitive in the competitive scenario Happy home
room cleaning services will use differentiation type of business
strategy. In this regard, the firm will differentiate its services
with that of its buyers.
 Here, the aforementioned competitor of Happy home room
cleaning services does not have room arrangement services but
Happy home will offer the given service to the buyers.

Sources of finance
 Taking loan from bank
 Personal saving

Legal rules and regulations
 Equality act 2010
 Employment act 2002
 Data protection act 1998