Business Plan: Happy Hours Summer Camp for Elderly in Sydney

This business plan outlines the establishment of "Happy Hours," a summer camp in Sydney designed for the elderly, addressing a gap in services for this demographic. The plan details the camp's location at the Collaroy Centre, its target audience, and the proposed activities, including hiking, arts and crafts, and health-focused sessions. It includes a comprehensive market analysis, competitor comparison, and marketing strategies emphasizing online booking and attractive offers. The plan also addresses resource requirements, including staffing, catering, and medical support, highlighting the camp's eco-friendly approach and commitment to providing a safe and enjoyable experience for participants. Furthermore, the plan addresses the financial aspects, including costs, pricing, and potential revenue streams, while emphasizing the camp's unique selling points such as its focus on socialization, healthcare, and a variety of activities. The plan aims to provide a memorable experience for the elderly, fostering new friendships and encouraging an active lifestyle.

Company Name
Year

Business plan

Your Personal Details
Title Mr Mrs Miss Ms
Student identity No____________________________
Address _____________________________________________________________ Post code _____________________
Nationality _______________________________ Date of birth
_____________________________________________
Telephone Home/Work ___________________ Mobile telephone _____________________ Email
Knowledge and Skills:

Education (eg qualifications, university degree)Relevant work experience
Training (list any relevant courses that you've been on or plan to take in the near future)
Executive Summary

“Happy hours” summer camp for the elderly people is an innovative initiative as very few companies have thought off arranging summer camps for the
older population of the society. The sole reason for this can be the challenges associated with this group including high rates of morbidities and falls. A
company has to remain more alert when it comes to caring about the elderly people, yet the company would try to make a successful attempt in organizing
a summer camp for the elderly. The summer camp would be taking place in the month of January. The camp will be taking place in the Collaroy centre, on
the magnificent northern beaches in Sydney. About 1 hectare land of the total 10 hectare of the land of the Collaroy centre has been taken for the summer
camp. The centre also provides location for school camps and it is located just 30 minutes to the north of the CBD. The magnificent scenic beauty and the
natural bush land make it an excellent location for organizing summer camp. This report provides with a business plan for the upcoming project consisting
of the time frames, suitable budget and the marketing strategies. Its target audiences and the lists of activities make the concept unique to others.
Business Details
The business idea is to organize a summer camp for the elderly population in the city of Sydney, which will be taking place for 6 days a week. In
most of the cases, majority of the events in Australia are made for the youths, and very few programs are meant for the elderly. In this camp the
elderly persons would get to experience everything they longed to experience and everything that they would never have thought to experience.

Just like the summer camps held for the children, this camp would consist of a several fun filled activities for the elderly. This kind of a camp would
also facilitate interaction of several people of their own age bringing about socialization which is otherwise not possible for the elderly people living
in a home setting (Beets et al. 2012). The summer camp is open for the elderly locals of Australia as well as the elderly foreign students.
What’s the name of your business?
A summer camp for the elderly people will be set up by the company. The name of the camp will be “Happy hours- for age above 60”.
What’s your strap line?
The strap line for my service will be “A summer you will always remember, with people you will never forget, where strangers will become friends
and the friendship will last for the life time" (34)
What date did your business start/will it start?
The summer camp for the elderly will be held for a week from January 25th to 31st in Sydney, infused with Great Spirit and lots of fun for the
elderly.
Location and Resource requirements

Type of business Sole trader Partnership Limited company other/Social Enterprise/CIC
Why?
The main objective behind the organization of “happy hours- summer camp”, is to serve the elderly population of the society. My service would be of huge
demand as very few events are set for the elderly as involving the aged group of people can bring about several complications.
The location of my business will be: The camp will be taking place in the Collaroy centre, on the magnificent northern beaches in Sydney. About 1
hectare land of the total 10 hectare of the land of the Collaroy centre has been taken for the summer camp. The centre also provides location for school
camps and it is located just 30 minutes to the north of the CBD. The magnificent scenic beauty and the natural bush land makes it an excellent location for
organizing summer camp.

Source: (Collaroy Centre, 2018)
Advantages of this location are: The main reason for selecting this location for this event is the availability of easy transportation and its nearness to
the locality and thus would be helpful for the older people who are not very mobile or who are not very fond of long distance travelling. Another reason
behind choosing this location is its excellent climate. Summer in Australia is very hot, and the location near the sea would provide a moderate climate which
will be soothing for the campers. One of the main advantages of this location is that the camp is located in the northern beaches and is just 30 minutes
from the CBD (Collaroy Centre, 2018)

.
I'm going to rent my business premises (approximate costs)
The rent for 1 acre of Collaroy centre would be about 1980$
Other must-haves will be:
 Candidates should be provided with free pick and drop facilities.
 Discounts will be given on pre-booking facilities.
 There would be customer parking facilities
 There would be online booking facilities.
 There would be provision for doctors, medicines and ambulatory care.
 There would be provisions for routine checkups and tests free of cost.
What other resource requirements to do you have?
 The whole event is insured.
 There would be appropriate catering and gender specific health staffs and female care givers.

 There would be 10 camps, 2 kitchens, 2 medical aid centers in the venue premises.
 Eco- green buses would be used for the transport to decrease the green house gases emissions.
 Attractive and constructive activities like hiking, art and craft sessions, dancing sessions, cooking sessions, bonfire, yoga and massage sessions
would be there.
Knowing Your Market
1. The number of customers available to my business is approximately: on the basis of the trends the number of interested customers would be about
100-200 individuals.
2. My market is currently in decline/undergoing growth? What are the reasons for this?
Have there been any legislation changes? Are you aware of anything that might impact on it in the future?
The current undergoing growth of the company may be due to the reduction in the intrinsic value of the company or may be due to the security’s price
falling below the supporting level.
Legislative changes may affect the company’s policies and the costs, which may again affect the customer’s due to the increased cost. Rules and
regulations may also involve the safety of the patients.

3. I would say the demand for my product is a one-off purchase or a repeat purchase?
This is a summer camp for the elderly and if the initiative is a success, then more such camps can be organized in the future with a varying target audience.
If it's a one-off purchase, how are you going to keep up sales? The sales can be increased by increasing the number of customers at a go, may
be by providing attractive offers.
Competitors
My Business Competitor A Competitor B Competitor C
Product/service Summer camp for the elderly people Summer camps for teenagers Summer camps for adults Summer camps for children
Price $700 for 6 days and 5 nights 500$ for four days 3 nights 800$ for 6days and 5 nights 400$ for four days and 3
nights.
Availability The strength of the camp is 80- 100 people 30-50 campers 100 campers 100-150 campers

Reputation The company is authenticated and Authenticated company Authenticated company Authenticated company
Delivery  Excellent venue
 Good quality of food
 Repudiated company
 Skilled staffs
 Proper health and hygiene
 24x7 provision of doctors
 Ambulatory care facilities
 Attractive and fun filled activities
 Small but repudiated
venue.
 Good qualities of food
 Unskilled work force
 Frequent power cuts.
 Excellent camping
activities.
 No facilities for
ambulatory care.
 Absence of solar panels
 Good venue near the
locality.
 High skilled work force.
 Availability of doctors
 24x7 electricity
 Good transport facility
 Excellent venue
 Good quality of food
 Repudiated company
 Skilled staffs
 Proper health and
hygiene
 24x7 provision of
doctors
 Ambulatory care
facilities
 Attractive and fun
filled activities
 Hiking, bike riding,
dance and singing