Marketing Plan for Happy Kids: An Online Baby Clothing Store

Desklib provides past papers and solved assignments. This marketing plan outlines a strategy for Happy Kids, an online baby clothing store.

A Marketing Plan
for Happy Kids

Table of Contents
• Slide 3: Executive Summary
• Slide 4: Background of Business
• Slide 5: Rationale for the reasons the business will succeed
• Slide 6-8: Situational Analysis
• Slide 9: Marketing Objectives
• Slide 10-12: Marketing Segmentation, Positioning and
Targeting
• Slide 13: Marketing Mix
• Slide 14: Implementation Plan
• Slide 15: Budget
• Slide 16: Bibliography

Executive Summary
In order to start a business, it is very important to
have a thorough knowledge on the market
scenario and needs of the potential consumers.
All the information that is required to start at
business is gathered by the marketing team. In
this marketing plan for ‘Happy Kids’ different
marketing information has been gathered in
order to have clear understanding of the market
scenario and needs of the potential consumers..

Background of Business
• The growth of e-commerce has
been so tremendous in the
recent business scenario that
most of the start-up business
ideas are in the online platform.
• The website will be named
‘Happy Kids’ and it will be selling
clothes and other accessories for
the babies and infant.
• Clothes and other baby products
will be available in the websites
for the age group 0-10 years.

Rationale for the reasons the business will
succeed
• Firstly, expecting parents are so
busy in their professional life
that it becomes difficult to shop
in the physical stores.
• Happy Kids will allow parents to
shop in their leisure time.
• Secondly, in the online medium
there are not much sites, which
are exclusively dedicated to
clothes for kinds..

Situational Analysis
Strengths
• Shopping at the comfort
of home
• Affordable Prices
• Faster Delivery
Weaknesses
• Glitches in the production
process
• Not maintaining hygiene
in the production process
• Difficult UI/UX process
Opportunities
•Expand its business in the
future days and
•bring in product diversification
•Physical stores in the future
Threats
•Different other competitors
•Detoriations in the quality of
the products

Continued…
Political Factors
• Brexit
• High
encouragement
from government
for the SME’s
Economic Factors
• Recession
Socio-cultural Factors
•High standard of living
Technological Factors
•Easy access to internet
•Growth of online
media

Continued….
Legal Factors
• Online sites need to comply with
the cyber laws in UK.
• UK is very strict about the cyber
laws in the country
• laws will help online
organizations to have
transparency in their operation.
Environmental Factors
• sustainable practices in order to
sustain in the market
• All the products manufactured
by Happy Kids needs to have
recyclable raw materials.

Marketing Objectives
The marketing objectives should be specific,
measurable, attainable, relevant and
time-bound.
• The marketing plan will primarily
identify the potential consumers for the
business idea and their specific needs
• Happy Kids wants in the maximum
share in the online media among the
other websites that sell clothes for the
kids
• The marketing objectives will strive
towards proper segmentation of the
business idea and planning a proper
promotional event for the successful
launch
• The results of the marketing activities
will help the entrepreneurs to have a
clear idea about the audience they are
serving.

Marketing Segmentation, Positioning and
Targeting
• Customer Profile for Happy Kids
• Profile Name: Parents who are expecting or who have kids in
the age group 0-10 years
• Age Range of Consumers: The consumers of the products will
belong to the age category of 0-10 years
• Gender of the Consumers: Male and Females
• Location of the Consumer: The consumers will be placed in
UK especially in the urban areas.
• Race or Ethnicity: All races and ethnicities
• Basic Needs of the Consumers: Consumer needs affordable
baby clothes that are good in quality.

Continued….
Happy Kids will use
• concentrated targeting strategy
• customized marketing
Additionally, in the concentrated targeting
strategy one target will be selected with the
help of a single marketing mix. The selected
targeting strategies will help Happy Kids to
target its customers in a better way.

Continued….