Sponsorship Opportunities in E-sports: A Report for Happy Worker Ltd

This report examines the potential of e-sports sponsorship for Happy Worker Ltd., a company specializing in customized mouse mats. It begins by defining e-sports and highlighting its rapid international growth, fueled by sponsorships and advertising. The report analyzes the revenue streams within the e-sports industry, citing examples of companies like Audi and Red Bull that have invested in e-sports teams. It then assesses the opportunities for Happy Worker Ltd., given its product relevance to the e-sports category, and explores potential business risks, such as customer skepticism and lack of platform knowledge. The report concludes with recommendations on setting up successful sponsorship deals, emphasizing the long-term growth potential of e-sports and its ability to reach audiences beyond traditional media platforms.

BUSINESS SKILLS

Table of content
Topic Page No.
Introduction 3
What are E-sports 4
International growth of E-sport
industry 6
Companies already sponsoring 8
Potential business risks 11
Setting up a sponsorship deal 12
Conclusion 14

INTRODUCTION
Happy worker Ltd. is looking for high profile sponsorship deal at
the low cost. The sponsorship brings several advantages to
the company such as, brand enhancement, awareness raising,
access to niche market and increase in sales. Further, it also
proves to be cost effective in nature. The business model of
happy workers is based on selling customised mouse mats to
their customers through website.

What are e-Sports?
 E-Sports is a short name of electronic sports where the pl
ayers can play game on computer.
 It is simply defined as a multiplayer video game and play
ed competitively by professional gamers.
 The games are organised for entertaining spectators.
 The e-sport is known as a form of competition which fac
ilitated by electronic system such as video game.
 In this the input provided by team-members players are in
tegrated with outputs generated by e-Sports system.

E sports

International growth of e-Sport industry
 The e-Sports is considered as a professional competitive ga
ming platform that has encountered with a meteoric & see
mingly incredible rise in popularity across the globe.
 The majority of e-sports industry earn income from sponso
rship and advertising, which is around 71% of overall reve
nue.
 The occasional and regular audience for e-Sport is closely
around 150 million people in all over the world

Revenue figure of esports events

Companies which are already
investing in sponsoring e-sports teams
Audi: The Danish team Astralis has announced a $ 7, 50,000
sponsorship which they received from Audi. Through the help of
this Audi is trying to capture e-Sport trend for a long period of
time.

Cont....
Red bull: The energy drink provider company is also embracing e-
Sports over past three years. They host their own e-Sports events
with top players where they invite fans to watch live and online.

Cont....
E-sport enhancing the opportunities for Happy workers limited.
 In order to gain a high profile sponsorship deal at a low cost, in
vesting in e-Sport seems a sound idea
 Happy Worker is not a well-established company as compared t
o Audi and Red bull; but, it can make more out of sponsoring e-
sports team
 The product which the company is about to launch is relevant t
o the e-Sport category and they can throw their logo on team's s
hirts, streams and websites

The potential business risk of investing in e
-Sports
 Most of the time, companies think that they know more about e
-sport platform and channels as compare to their fans.
 It can be said that customers are sniffing out a false endorseme
nt and inauthentic sponsorship.
 Companies invest without an adequate knowledge of platforms
and technology provided by e-sport marketplace

Setting up a sponsorship deal for an e-Sport
team
 E-Sport has proved itself as a long-lasting segment of growth
in gaming sector and is yet considered as an untapped opportu
nity for many investors.
 It is advisable for the “Happy Worker Limited” to set up a spo
nsorship deal for an e-Sports team.
 It is so because the opportunities for company to advertise the
mselves are beyond the traditional media as live streaming of
events are taken place on social media platform.

Major legue sports revenue
The below table is for the year 2014 which is making sense
that digital form of e-Sport is earning more as compare to
other players within industry. :

CONCLUSION
By summing up the report, it can be concluded that E-Sport indust
ry is rapidly growing and the audience size in events is way more
as compared to other games. The well-established organisations
such as, Audi and Red bull are sponsoring various teams for e-spo
rt events. Happy worker limited is willing to gain a high profile sp
onsorship deal at a low cost.

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