Hardys Wine Business Plan: Entrepreneurship Module - Detailed Analysis

This business plan analyzes Hardys Wine, a UK-based multinational company in the wine industry. It applies entrepreneurship principles to develop new products and services, covering objectives, skills, target customers, market analysis, competition, marketing and sales plans, and operational strategies. The plan outlines short, medium, and long-term objectives, including market leadership and increased product diversification. It examines the company's skills, experience, and potential gaps, along with its target customer demographics, and market dynamics using Porter's Five Forces. The marketing section details pricing, promotion, distribution, and sales strategies. The operational plans focus on production workflow, quality control, and infrastructure to ensure efficient wine production. The plan highlights competitive advantages and strategies for success in the wine market.

Business Plan
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Insert name
HARDYS WINE
Insert DD/MM/YY
Insert your business URL (if applicable)
Contents:
1. Your business and objectives
2. Your skills and experience
3. Your target customers
4. Your market and competition
5. Your marketing and sales plans
6. Your operational plans
7. Back-up plan
Supporting evidence (if applicable)
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1. Your business and objectives
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:
Entrepreneurship refers to the activity of setting up a business or business and accounts to taking up of
financial risk in hope with the generation of profits. It is the creation and extraction of values which is
being viewed as the change, which includes other values than simply economic ones. Hardy's is UK
based multinational company that provides wide variety of wine all across the globe with its presence
all across the world. Present report will apply entrepreneurship knowledge to the development of new
products and services and will develop robust business plan that covers key areas such as
management, marketing and operational plan.
Objectives:
Short term (current year):
 The the short business objectives of the company is to provide high quality of wines to its target
audience which is being affordable at cheaper rates
Medium term (next 1 – 2 years):
The company medium term objectives is being providing wide variety of products in wine segments which
increases the product diversification as a result leads with target audience with wide variety of choices in
selecting there favourite products of wine
Long term (3 years and beyond):
 Whereby the key long terms objectives of the company is to be the market leader in wine industry and
which account to capture huge customer base and will account to company to get the edge over the
competition and helps in generating higher margins for profits and boosting up sales

Your Start Up Loan:
Describe how you will use your Start Up Loan and how it will help you achieve these objectives:
The loans will be used in manner of effective and efficient utilisation of resources which serves as saving lot of
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money and accounts with achievement of goals
An effective business plan will help in understanding its customer and market and will be
supported by various evidences whereby every strategy of the company will be linked with
the goals of the company and will account to face any risk and overcome the same where it
will also account with various presentation, proof read and several other things.
2. Your skills and experience
Outline any previous experience, employment or other work that you have done that is relevant to your
business:
The previous experience accounts with working as a distributor for wine products which helps in analysis of
various challenging task which are being faced to support business functioning.
Outline any education or training you have had that is relevant to your business:
The education accounts with Master in business administration with marketing as major specialisation as
marketing and with international outlook
Outline any transferable skills, talents or traits you have that are relevant to your business:
Communication skill, interpersonal skills, relationship building, networking, decision making skills and oproblem
solving skills
Briefly outline any gaps in your skills, experience or qualifications and explain how you will address
these:
The gaps accounts with convincing skills of individuals and how to effectively it will make it reach to the end
customers which can be done by effective and robust training and development programs
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3. Your target
customers
Demographic
details:
Delete any answers
not applicable to you
and provide some
description as
relevant.
Age: Gender: Income: Types: Target regions:
 0 - 5 yrs
 6 - 12yrs
 13 - 17yrs
 18 - 30yrs
 31 - 50yrs
 51yrs +
 All ages
 Males
 Females
 All genders
 £0 - £25,000
 £26,000 - £99,000
 £100,000 +
 Individuals
 Businesses
 Families
 Other
 Local?
 County?
 National?
 International?
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4. Your market and competition
 The United kingdom is one of the smaller wine
producer in all over Europe, but one of the
largest wine importers in the world. According to
the recent data this industry has accounted to
euro 49 billion in economic activity, whereby it
has accounted with generation of employment
for around 358000 all across the supply and has
accounted with generation of 21.7 billion euro in
sales, with euro 10.6 billion accounts to sales of
wine (Wine Trade,2018). The UK wine industry
is accounts to rapid growth where it accounts to
have nearly 500 vineyards and 165 wineries
being operating in great Britain. This could be
better understood with the helps of
Porter's five force analysis that states -
Competition in the industry- the first of the five
forces accounts with number of rivalries present
and there ability to undercut the firm. It states that
larger the number of competitors. With regards with
the products and services they offer, lessor will be
the power of the company in a marketplace. Buyers
and suppliers seeks out competition of the
company if they are beiong able to offer lower
prices and better deals (Almeida,Santos,2020).
Potential of new entrants into a industry – this
accounts with company power which is being
affected by the new entrants force into the market.
It states that less cost and time it takes its rivalries
to enter into market of the company and turning out
to be the effective competitors, it regards with more
the position of the company significantly position
becoming weak in nature.
Power of Suppliers- it accounts with how easily
the suppliers of the company can drive up with the
cost of inputs. It is affected and impacted by the
number of suppliers of important inputs of a
products and services, how unique this inputs are
and how and what it will cost the organisation to
switch over to the next best another supplier. It
states the fewer the supplier in the industry more
the company dependence on the same which as a
result have the suppliers with more power who can
drive the cost of inputs (Kim Man, 2016).
Power of customers- it states the ability the
customers has to drive prices lower. It is being
affected by how many buyers a firm has, and how
significant each is and how much it will cost to find
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new markets or customers for its output. Smaller
the client base will result in high power of
customers to negotiate for less prices and vice
versa
Threat of substitutes- Substitute goods and
services that can be used in the place of
companies products and services pose a threat.
Companies that produces good or services for
which it does not have close substitute will have
more power to increases prices of there good and
services and to lock in favourable term and vice
versa (Prasad, Warrier, 2016).
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5. Your sales and marketing plans
 It refers to the how the company will account to sale its goods such a wine where it will
accounts to cover things such as
 Pricing strategy whereby the company opt for having competitive pricing strategy
which accounts to have setting up of competitive prices which are taken into consideration
when accounts to setting prices for launching new wine products which are being similar with
that of it competitors. This prices helps in focusing on prices of competition rather than
overheads and various production cost as company believes by charging high prices than that
of its competitors, it may account to loose its customer loyalty to competitors who are charging
low prices as for any customer the basis for purchase of wine serves with price which helps in
decision making of customers and as a result helps in earning business in worst time of
COVID- 19 where most of the business has suffered huge losses in terms of revenue
generation (Wood, Jobber, 2016).
 Promotion strategy of the company accounts with various modes such as advertising
the new launch of wine products through various television commercials and ads which helps
in attracting large number of customer base and helps in letting customers to know about the
wine product of the company. It accounts the company with adopting promotional techniques
to various social media platforms as it is the means which helps in reaching the customers
with not time, less efforts and cost involved in the same.
 The company distribution strategy accounts with disseminating products and
services to end users by the means that they purchase the same where the company can
consider three different types of distribution strategy such as intensive distribution which
accounts to have as many as stores of the company where the goals of the company is to
penetrate as much market as possible. The second strategy which company can opt for its
distribution is selective distribution where the company select stores or outlets is specified
locations which being often based on products and its fits in the stores, by doing this it allows
producers to pick a price points that targets a market that is being specific which helps in
providing customised experience of shopping and lastly exclusive distribution strategy which
accounts with outlets that are ebing limited which are exclusive to specific
collection(Chernev,2020).
 The company sales process accounts to prospecting the target audience, qualifying
with the same, assessments of needs and wants of the customer, preparing sales pitch and
accounts with demo of the products, next accounts with handling objections and lastly closing
up of deal, with consideration with follow ups with the customers of the business that all
serves with the source of positioning company wine products and helps in assessment of
point of differentiation from that of its competitors.
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Illustration2
(Source:Wine production in UK,2018)

6. Your operational plans
Operations can be termed a area of
management which is being concerned with the
controlling and designing the production process
and redesigning the operation of business in
production of goods and services and making it
available to the end customers.
Production workflow of wines which
helps in ensuring that its is being sufficient enough
which helps in meeting up and catering with needs
and wants of the current customers and also
helps in ensuring to meet the future needs and
wants of the same to ensure smooth flow of
business operation and accounts to have the
availability at the time of shortage and which will
helps the company to grow and gain competitive
advantage over its competitions (Anvari-
Moghaddam, 2016).
It accounts with company having quality
control measures which helps in deriving the set
standards for the wine products of the company
which helps in ensuring to its target customers and
the company it is of high quality which helps the
business to establish a favourable and positive
brand image which helps the company to foster
with its growth which would also meet up with the
hygienic factors that accounts with effective
precaution from COVID-19
To have successful running of operation it
accounts to have assets and equipments and
infrastructure which forms the base of production
of wine, such as Plan establishment in a manner,
using of machinery that helps in effective
processing of wine and gets its ready with low cost
and time which as a result helps in boosting up the
operations of the company (Liu,2018).
The company also needs to accounts to
have its global presence all across the world and
should also opt for online presence which as a
result help in building brand image of the company
and helps in providing recognition to the firm.
The company also needs to accounts with
various tax policies which is not fulfilled may lead
the business to be discontinued and imposing of
various restrictions
Management team of the company needs
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to highly talented and qualified as it serves as the
basis for the company to have effective and
smooth functioning of business as it helps in
effective decision making process whereby the
founder and the key managerial personnel helps
and develop a culture which is being innovative,
creative and fun loving for its employees which
helps in deriving satisfaction and happiness at the
workplace and accounts to critical thinkings which
helps in deriving productivity and efficiency of the
team and helps the company to account to
manufacture wines that its competitors fails to
manufacture (Prasad, 2020).
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B.
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7. Back-up / Financial plan
It refers to assessment of various monetary things in present and future which helps in meeting long
terms business goals of the company as it serves as the basis for running of the business operation
with smooth functioning and optimum utilisation of resources, there are various sources of funds by
which the company can account to satisfy its financial needs
Loans from financial institution and banks which function as the conventional form of financing
business dealing where bank loans the business money on the basis of its value, its robust plan of
business and with the perceived ability to return the amount of loan back to bank with the amount of
interest charged which can be utilised in maintaining day to twenty-four hours business operations of
the company. (Greene Jr,2019)
The company can account to raise its funds through retained earnings where business aims
to increase and have huge profits by providing wine products for a price higher than what its cost
them to produce the same whereby institution after earning profits decides how to apportion it
effectively and what to do with the earned capital whereby organisation saves part of its profits after
meting up with all the criteria which aid the company to account with gathering future contingencies
which may occur in the business (Dintenfass, 2016).
The company accounts to raise it funds with the means of raising equity capital where the
company rise finances from public in return with the dealings for the applicable stake of possession in
the company which is in the form of shares being issued to various investors who become
shareholders of the company after purchasing and buying the same. In comparing with the debt
funding of capital, equity funding does not account to pay make interest payment to its borrowers
which is being used by the company in acquisition of various possession such as machineries,
equipments and others that helps in supporting for production and sale of the products.
The company can also accounts to raise its funds by the means of venture capitalist which
takes equity positions in the company and helps to carry out a promising but projects that are being
with higher risks which involves giving up of equity or ownership of the business to a
Company needs to also accounts with its various cash flow analysis which will outline various
cash inflows and cash outflows which will helps the business to assess its position in terms of liquidity
to meet various target of the companies.
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CONCLUSION
From the report it is being understood that to establish a fresh enterprise and to launch new products and services it
requires high end of planning to survive in the environment which is being highly competitive in nature. Present study has
made to the perceptive of various knowledge of entrepreneur which is being concerned with with development of new
products and services, it has made to the understanding of business model that covers various aspects of management,
operations and marketing, laid to the understanding of industry analysis through porter five force analysis and has laid to
various financing options being available to the company.
7. Supporting evidence / REFERENCES
Books and journals
Almeida, F. and Santos, J.D., 2020. Annex I–Porter Five Forces.
Anvari-Moghaddam, A., and et.al., 2016, October. Optimal planning and operation management of a
ship electrical power system with energy storage system. In IECON 2016-42nd Annual
Conference of the IEEE Industrial Electronics Society (pp. 2095-2099). IEEE.
Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
Dintenfass, K., and et.al, 2016. Generating a one-click financial plan. U.S. Patent Application
14/723,340.
Greene Jr, P.R., 2019. Bedo Financial Plan By Purmon Greene.
Kim Man, M.M., 2016. Supply chain management (SCM), environmental factors and porter five
forces: a case study of Malaysia Airlines Berhad. International Journal of Supply Chain
Management. 5(3). pp.32-39.
Liu, X.,and et,al., 2018. Distributed operation management of battery swapping-charging
systems. IEEE Transactions on Smart Grid, 10(5), pp.5320-5333.
Prasad, A. and Warrier, L., 2016. Mr. Porter and the new world of increasing returns to scale. Journal
of Management Research. 16(1). pp.3-15.
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Prasad, L.M., 2020. Principles and practice of management. Sultan Chand & Sons.
Wood, M.B. and Jobber, L., 2016. The marketing plan handbook. Pearson.
Online
Wine Trade,2018 [Online]. Available through <https://www.nibusinessinfo.co.uk/content/uk-wine-
industry-overview>
Wine production in UK,2018[Online]. Available through<https://www.statista.com/statistics/303009/wine-
production-united-kingdom-uk/>
UK Wine sales,2016[Online]. Available through<https://www.statista.com/chart/5937/uk-still-wine-sales-by-
country/>
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