This case study examines Harley-Davidson, Inc.'s competitive strategies and market position. It begins by highlighting the company's strong brand recognition and the significance of its motorcycles. The analysis explores the company's resources, capabilities, and competitive advantages, emphasizing its ability to differentiate itself in the market. The study also mentions the company's financial success, including higher sales margins and return on equity compared to its rivals. The case study provides an overview of Harley-Davidson's approach to maintaining its market position, leveraging a combination of generic competitive strategies and the evolution of the company's leadership, with a focus on the transition to a new CEO and the company's historical success.
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