This report analyzes the case study "Harley-Davidson: Internationalization in the Trump Era," examining the company's challenges and opportunities within the context of the Trump presidency. The report begins with an introduction and background on Harley-Davidson, followed by an analysis of the challenges, including international tariffs, changing consumer needs, and increasing competition. It also identifies opportunities such as the iconic brand image and potential for diversification. The report then describes the global and domestic contexts faced by CEO Levatich, including stock price performance and strategic challenges. Finally, the report recommends several approaches for Levatich to grow sales and increase the stock price, including seeking out young customers and diversification, innovating products, raising awareness of motorcycling, and heavy promotion through advertising, personal selling, and social media. The conclusion summarizes the key findings and recommendations of the analysis.
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