Harrods: Recruitment, Motivation, and Behavior in Organizations Report

This report provides an in-depth analysis of Harrods' human resource management practices. It begins by detailing the recruitment and selection process employed by Harrods, including the use of job advertisements, job descriptions, and person specifications. The report then explores various motivational theories relevant to Harrods, examining their application in the context of the company's operations. Furthermore, it identifies and discusses the factors that influence individual behavior within the organization, as well as the elements that contribute to effective cooperation among employees, supported by relevant examples from Harrods' operations. The report aims to provide a comprehensive understanding of how Harrods manages its workforce to achieve its organizational goals, focusing on the key aspects of recruitment, motivation, and employee behavior within the luxury retail environment.

Managing People in
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1) Process of recruitment and selection followed by Harrods with purpose of job
advertisement, descriptions and person specifications...........................................................1
2) Different motivational theory in context of Harrods. ........................................................6
3) Factors influencing an individual’s behavior as well as factors which enable effective
cooperation, supported by relevant examples from Harrods................................................10
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Human resource is considered as the most essential segment of firm, as the growth and
success of an organisation is based on the performance of employees. Managing people in
organisation is considered as the major responsibility of management as an appropriate
administration is beneficial for firm or its operations (Roomi and Harrison, 2011). The major
purpose of each small as well as large business enterprises is to attain high growth and success
through recruiting well educated and skilled people at work place. In an organisation, manager
plays major role in managing all activities of firm through assigning right people at right place.
The manager of human resource needs to carry various efforts as to implementing coordination
within organisation people in respect to completion of organisational operations. The current
report is based on Harrods, it can be considered as one of the prestigious luxury department store
recognised throughout the world. The company mainly deals in luxury products and services, it
has around 4000 employees who are directing their efforts as to reaching at final goals and
objectives of the firm. Harrods is one of the most popular organisation which deals in luxury
division stores in the global trade. The organisation employs around 4000 workers with an
additional 3500 agency and concession employees. This report contains the study about an
analysis of the recruitment and selection process which is followed by Harrods, the importance
of motivation theory that are relevant to Harrods and their application and identifying various
factors which impacted on the performance and behaviour of an individual at work place.
MAIN BODY
1) Process of recruitment and selection followed by Harrods with purpose of job advertisement,
descriptions and person specifications.
In a small as well as large business enterprise, manager and higher authorities such as
CEO, board of directors, managers and supervisors plays vast role in strengthen the capabilities
of human resources. The power and capabilities of human resource is beneficial for
organisational growth and development (Saundry, Jones and Wibberley, 2015). Recruitment is
considered as an effective process of finding or hiring the best qualified candidate among the
large number of applicants for a specific job profile in a timely and cost effective way. The
process of recruitment involves various aspects such as analysing the requirements of job,
attracting people towards the profile, screening, selecting the applicants, hiring and integrating
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the new candidate to the firm. As a large business organisation Harrods has its operations at
global level and it is essential for firm to retain employees for long run of business activities in
respect to attaining significant growth and development. Employees are considered as the most
essential source on which the whole organisational activities and operations are based.
Recruitment and selection are consist to be the major process for any small and large business
enterprises as this contributes a lot in the success and growth of firm. Employees are considered
as the key resource of firm who plays vast role in the activities and operations of the firm
through implementing their significant efforts, this creates value in which is being delivered to
customers of this mega luxury retailer (Thackwray, 2014). Harrods applies the process of
recruitment and selection for hiring best and qualified workforces within the work place, this
consist various stages that support the final goals of firm. There are various tools and methods
which are used by management of firm as to fulfilling the vacant position of firm in which some
are associated as below:
Internal method of recruitment:
This is also considered as the most applied tool which plays effective role in promoting
the internal talent of firm. Under this method of recruitment, management and employer of the
firm analyse the performance and skills of people who are contributing their efforts within the
existing operations of firm. In this procedure employer examine the performance of existing
employees in respect to promote them on a higher position as per their skills and knowledge
base. The major benefit of this method is that it is effective in motivating employees within the
working environment as to moving forward towards their their own professional goals as well as
organisational objectives.
External method of Recruitment:
This is also an another essential tool of hiring fresh talent within the work place. This
consist to be the major applies method of recruitment. In this type of recruitment process
organisation or its higher authorities invite people through applying the tool of advertisement as
to fill the vacant position within the firm (Wehrmeyer, 2017). In this process, interested people
are apply for the profile and then follow a proper format to get selected for the job, in this
employer takes interview session as to analysing the capabilities of applicant for the specific role
or responsibility. The major benefit of this process is that it helps the firm in strengthening their
resources through recruiting fresh and skilled talent within the work place.
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Third-party recruitment:
This consist to be an important source of hiring people, in today's scenario small as well
as large business enterprises are focused on hiring people with the help of agencies and
organisations. In this employees are recruited for full time and part time opportunities as per the
need of firm. In this the hiring is done through analysing the performance and unique skills of
applicant.
Furthermore as a large and well reputed organisation, it is essential for Harrods to
maintain appropriate flow of resources in respect to attaining growth and success at market
place. The organisation applies all the three methods as to hire well skilled and talented people
within the work place in respect to enhancing the operations of firm. The manager of an
organisations plays wide role in analysing the factors that has direct influence on the process of
recruitment in respect to saving the extra time and cost of firm.
Different stages are associated with the recruitment and selection procedure of Harrods to
select the best applicant for a specified job profile. Initial step include in the procedure of
selection is recognize the abilities required for the job profile. This help in setting the appropriate
procedure as to making the selection process easy. In the second stage the director of Harrods
conduct an interview session through the use of telephonic and video conferencing as to
analysing the communication skills and knowledge area of candidates. For this employer
conducts a test and analyse applicants through different angles. After that all applicants are
invited for a group discussion by HR team (Zheng, 2013). In this lime manager takes effective
place in the final selection of applicants. Finally, in selection of Harrods, all applicants are
invited to examine their aptitudes and other particular abilities.
Job description, persons specification and job advertising are consist to be the major
factor of recruitment and selection process of Harrods. The these are necessary to analyse in
respect to develop the effectiveness of process of recruitment and selection. These all are
explained as below:
Job Description: This refers as a composed or written document that contain data about all parts,
obligations and fundamental elements of a particular occupation at working environment. This
feature the fundamental highlights and substance of a given employment (Greene and Kirton,
2015). Significantly this is figure to indicate real parts of a person for a specific position in a
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large business and which develops transparency within the business operations. Sample of job of
job description of Harrods is given underneath:
Marketing manager
Job description: A candidate needs to have an appropriate knowledge and skills in regards to
the specified job profile as to performing all assigned roles and responsibilities. An individual is
required to create and maintain an effective image of firm as to attaining competitive edge.
Individual required to have powerful aptitudes of communication, assist he ought to have the
capacity to figure and execute a compelling promoting methodology. Thus manager is liable to
report to the higher authority of firm as to providing and getting appropriate information about
the business operations.
Requirements:
 High grades in marketing management from a established college or university.
 Powerful and effective skills of communication. Appropriate knowledge in use of all promotional and communication tools.
Skills in chosen member:
 Applicants needs to have a working experience of minimum 3 years in any reputed
organisation as a marketing manager.0
 Individual should have basic data and information in regards to the marketing concepts
and tools.
Job advertisement:
This is consist to the record that is imprinted on a paper or in an electronic form that
comprises data about the necessities of abilities and knowledge that ought to in a person for
being selected for a specified profile (Hillson, 2017). Harrods additionally utilize this for
influence the people to attract towards the vacant profile. Primarily this is utilized to draw in
talented contender to play out a particular candidate. Job advertisement for a particular position
of marketing manager at Harrods can be discussed as below:
JOB ADVERTISMENT FOR MARKETING MANAGER
Department: Marketing
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Job type: Full time
Location:
Harrods is considerably focused on serching for a marketing manager with creative ideas and
thoughts as to making effective strategies in order to making organisational operations more
attractive and innovative. It is very important to be considered that candidate should be able to
to build effective marketing strategies in respect to maintain firms activities within the area of
desired budget.
Applicant require to have the capacity to deal with the entire promoting group successfully.
Further, people ought to be visionary and ought to have inspirational state of mind and should
have creative thoughts and plans for the firm.
Competitor who have a potential state of mind to think from client perspective, Harrods needs
to get notification from them. Intrigued applicant can apply on our site and Facebook.
HR director
….....
Person specification: This is an another kind of report that contain data about the properties that
ought to be determined in a person. One of the principle advantage of this is it contain data about
the information, aptitudes, traits, capability and capacities that require to be in a person for
perform roles and duties of a particular job profile (Lawrence and Lee, 2013). Further,
individual's specification of marketing manager of Harrods is as per the following:
PERSON SPECIFICATION
EXPERIENCE REQUIREMENTS DEMANDING
Experience as a marketing
manager in an reputed firm
5-7 years Aground 3 years
Knowledge Necessary Demanding
skills and knowledge in areas
of sales and marketing.
Diploma in marketing. A Grade
Required qualification Necessary Demanding
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Graduation in the field of
marketing.
Minimum experience as
working in marketing.
B grade
Personal attributes Necessary Demanding
Appropriate communication
skills, which influence
personality and traits with the
use of potential tool of
marketing mix.
A Person needs to be involved
in different type of
communication and marketing
strategies.
English and Spanish.
2) Different motivational theory in context of Harrods.
Motivation is considered as an essential way to encourage employees within the work
place in respect to contribute their significant efforts in attaining higher growth and success at
market area. Motivation refers as the cause of action which is required for an individual to
encourage and perform their desired goals and objectives. In this modern era competition is so
high at market place and small as well as large business enterprises are focused on providing
high competition to their rivals through enhancing their business operations at global level. In an
organisation employees are considered as the key element of firm who are responsible for
attempting all activities of firm in an effective manner (Lewis, 2012). As a large business
enterprises it is essential for Harrods to encourage their employees in respect to developing their
business operations through enhancing the performance level of employees within the work
place. Harrods is the most popular organisation which is located in the United Kingdom and
deals in luxury products like bags, gifts items, fashionable products and manufacturing up of
menswear and women-wears for the potential demand of buyers. Furthermore as to improve the
brand esteem this organization basically offers significance to advancement and sensation
keeping in mind the end goal to every one of the difficulties or competition. Other than this,
principle centre is around development and improvement of workers for which methodical
system which is being planned for advancement from preparing and professional success for
them.
It is essential for manager or higher authority to encourage their employees at the time
while they are performing organisational task which are effective for the growth of firm. For
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example: Harrods gives the advantages under the plans and it can resemble offering auto benefits
for the staff which give assistance in maintenance and inspiration for workers alongside boosting
up of ability among people (Marin-Lamellet and Haustein, 2015). There are different sort of
changes inside the working environment which are coming up in fast way so it is required for an
organization to have the coordination and hence embrace the modifications inside the
organisational structure. Manager of Harrods basically gives the rules to having adaptability with
each sort of corporate culture. There are different sort of motivational theory for boosting up the
moral and strength level of workforce which are being described as below:
The theory of motivation is propounded by Abraham Maslow's and this theory is being
applied by the organisations as to evaluating the hierarchical needs and wants of people. This
kind of theories are applied as to motivating employees within the work place in respect to
enhancing their performance. Furthermore it is being referred that the motivation is needs to be
provided as to attaining the desired goals of firm. The theory of Abraham Maslow's is described
as below:
Physiological Requirement: Such components are considered as the fundamental need of person
that required to be overseen and managed as to satisfying the living of people. This comprise of
rest, water, shelter, food and cloths (Misener and Darcy, 2014). These needs are extremely basic
which are considered as the priority of humans life. For e.g. Harrods is a well reputed
organization and it is essential for the HR manager or management to provide significant benefits
to their employees as to taking long term benefits with their effective contribution.
Safety Needs: After the physiological necessity of an individual, a man is significantly worried
for their safety and security stability of oneself and their individuals from family. For e.g.,
Harrods incorporate expansive specialist base that expect security and safety of employment so
they rendered them focal points through supporting offices protection.
Social Belonging: The third need is related with the relational association and additionally
cohesiveness feeling (Misra and Puri, 2011). Under this companionship level, family and
closeness connection which are given the need and beginning spot. For e.g. Labourer of Harrods
oversee participation and coordination and if their higher authority communicate with them in
friendly manner as to resolving the issues and problems in more effective and efficient manner.
Regard Need: Such necessities are frequently connected with the acknowledgement, status,
regard and notoriety of a person. For e.g. Harrods has compensated their high administration and
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administrator Tusker luxury cars auto with advance technology their their effective performance
of firm.
Need of Self-Actualisation: After satisfy whole needs and wants of an individual, this is
expected to plan to achieve individual want that one want to accomplish in their lives.
Merits and Demerits of Maslow Hierarchy Need Theory:
Merits Demerits
 This can be considered as the verifiable
and intelligent theory as this set
individual work for achieving their
fundamental purpose.
 Needs fulfilling are not the inspirations
and in this illustration can be taken up
of Harrods directors which should
maintain their emphasis on unsatisfied
necessities of workers.
 Aptitudes and capacities can be
recognized by the pioneer for a worker.
 This isn't being considered as a precise
theory in the reality.
 Needs and needs progressive system
are not the same for all sort of
representatives which thus can bring
out demotivation factor.
McGregor Participation theory:-
This theory is significantly implemented by Douglas McGregor in year 1957. this theory
is subdivided into theory X and theory Y in which there are some assumption that has been
created through various kind of firm (Olins, 2017). Thus theory X of Harrods create certain
situation whether these illustration as leads the subordinates that is depend on some elements
which are described as under:
 The organisational work in not liked by employees due to avoidance.
 Receiving lethargy and disregarding the higher duties.
 Work isn't the same according to hierarchical objectives.
Subsequently, Harrods representatives must consider all the above variables and in this
way take the remedial apportion for maintaining a strategic distance from the issues emerges
from it.
Theory Y:
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 Employees are Self analysed which primarily centres around finishing the work with not
any sort of reasons.
 They are for the most part targetted for the day by day work keeping in mind the end goal
to have the gratefulness and prizes.
 Every one of the duties ought to be taken in smooth way.
Both Theory X and Theory Y are not comparative in nature shape each other so they can
make adjusts under the vital administration (Poksinska, Swartling and Drotz, 2013). There are
different sort of approaches and procedures which are being made by Harrods and in this way
they move the powerless representatives by the quality of specialists by arranging a few projects.
Advantages Disadvantages
 This is exceptionally viable method
keeping in mind the end goal to give the
inspiration to the workers who need
some place.
 Inspiration is being given for abnormal
state of execution.
 Unfriendly and uneasy situation by
the Theory X.
 It is hard to utilize both sort of
hypothesis with each other.
It has been examined that the from the over three inspiration is one of the fundamental
factor for elevating the level of resolve of workers. Besides, these sort of speculations which can
be used by the organization on the distinctive period of the circumstance for taking the most
extreme level of favourable circumstances (Reason, 2016). Thus, the vital level of Harrods
should be assessed keeping in mind the end goal to decide every one of the upsides and
downsides of the three hypotheses with a specific end goal to assess the positive and negative
elements from this. Other than this, Harrods is UK based organization who has a considerable lot
of the representatives working inside for achieving the shared objectives and goals. This will
thusly give the inspiration and therefore will enhance the sentiment of eagerness. There are the
prizes which must be received based on whole level of execution of workers. Powerful and better
preparing ought to be given for making the demonstrable skill and in this way give the direction
to receiving the creative deals strategies keeping in mind the end goal to speak with the
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