This report examines the marketing strategies of Hart's Bakery, focusing on the application of the marketing mix, the Customer-Based Brand Equity (CBBE) model, and Integrated Marketing Communication (IMC). The report begins by defining the marketing mix and its components, including product, price, and promotion, and then moves on to the application of the CBBE model, detailing how the brand salience, performance, imagery, judgments, and feelings influence customer loyalty and engagement. Furthermore, the report investigates the concept of IMC and its various methods, such as situational analysis and marketing mix strategies. The report concludes by emphasizing the importance of these strategies for business expansion, particularly in the context of entering a new market like the USA. The report provides a detailed analysis of the marketing strategies, the marketing mix, and brand equity for Hart's Bakery's expansion.
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