Business Plan Report for Harvard Coffee Shop: Analysis and Strategy

This business plan report focuses on Harvard Coffee, detailing its operations and strategies. The report includes an introduction, executive summary, and a vision statement. It outlines the products and services offered, including chocolate pizzas and ice cream sandwiches, and analyzes the business's strengths, weaknesses, opportunities, and threats (SWOT). A PESTEL analysis examines political, economic, and social factors. The marketing strategy emphasizes modern online marketing techniques. The report also covers the marketing mix, segmentation, targeting, and positioning, operational structure, and P&L with cash flow projections. The conclusion emphasizes the importance of a business plan for successful business establishment. References include relevant academic sources on business planning and entrepreneurship. This report offers valuable insights into business development, marketing, and financial planning for a coffee shop business.

BUSINESS PLAN REPORT

TABLE OF CONTENTS
 INTRODUCTION 1
 BUSINESS PLAN1
 Product and services offered 3
 SWOT analysis 4
 PESTEL analysis : 4
 Marketing strategy :
 REFERENCES 8


INTRODUCTION
A business plan is considered to be the most important
document for a business as it acts as a roadmap and
helps in the smooth functioning of the organization. It is
a document that provides guidance regarding the
achievement of future goals and objectives effectively
and efficiently.

BUSINESS PLAN
Executive summary
Harvard Coffee shop is serving the regions by its
fabulous tastes in coffee and chocolate products. Coffee
shop is run by single owner and have 3 branched in the city.
Vision
''Bringing people together with best eating experiences
stretching from the coffee house''

Product and services offered
Harvard Coffee is innovating its business operations
and under this it will offer two new products to the
customers which are chocolate pizzas and ice cream
sandwiches.
Usually, it is observed that few of café offer products
other than coffee.

SWOT analysis
Strength
• The Harvard coffee house serves the
best taste in the chocolate and
coffee products.
• They had gained a huge trust of
their customers with their awesome
taste and services.
Threats
 Available rivals in the market with
the same product is major threat to
the coffee house.
 Changing needs and preferences of
the consumers.
Weakness
• They mainly focus on the chocolate and
coffee products not on other range of
food product in coffee house.
• No promotions and advertising is being
done by the coffee house.
•
Opportunities
• Harvard's coffee house can attract the
wide range consumers with the new
products.
• The sales and profit margin will also
increase and further can expand to
different countries as well.

PESTEL analysis :
 Political Factors-
The government policies and transitions changes time to time that can affects the
business operations.
 Economic Factors-
Inflation price of the country can affect the pricing of the food product in the
coffee house to be also increased.
 Social Factors-
The demographic trend should be considered by the coffee house before
developing new product.

Marketing strategy :
 Marketing strategy which is being used by Harvard coffee house will be modern online
marketing that is helpful for the company to attract the customer's attraction to the
coffee house.
 By this they can reach to the wide range of customers easily and new product's could
also be in trend with this marketing strategy
 . For online marketing they can use social media channels such as Facebook,
Instagram, Twitter etc.,

Marketing mix :
 Product-
 The new product which is being designed by the company should be unique in
taste from other products so that it can be popular among the consumers
 Price-
 The pricing of the product must be low as the major number of customer's can
be attracted to that product

Segmentation, targeting and
positioning approach :
 Demographic market segmentation should be used by the coffee
house so that they can accurately target their customers.
 In this segmentation customers is targeted on the basis of ace,
religion, family size, gender, income, ethnicity and education
which is very helpful for targeting he customers on this basis.

Operational structure-
 There will be 15 staff members in the coffee house from kitchen area to serving zone
and there is one manager who will be monitoring all the activities within the coffee
house.

P&L and Cash flows -
Sales 203279
264262.3469
53154
343541.0510
391
Expenses
HR expenses 48000 68708 89321