This report presents a financial analysis of Harvey Norman Holdings Limited, examining its performance based on its 2018 annual report. The analysis includes an evaluation of the company's financial results, comparing profit before tax and profit after tax over the years 2016-2018. The report highlights key financial changes, such as a decrease in profit before tax from 2017 to 2018, and a decline in franchising operation income and margin. The report also discusses non-financial performance indicators like team management and brand awareness, alongside the contributions of retail and property segments. The conclusion recommends potential investment based on the analysis, highlighting the company's leading position in Australia and its growth potential, particularly in the retail sector, despite the financial challenges experienced in the franchising segment. The report uses figures and data extracted from the annual report to justify the recommendations.