HAT201 Assignment: Analysis of Gold Coast Travel Booklet

This report presents a comprehensive analysis of the Gold Coast as a tourist destination, fulfilling the requirements of a travel booklet assignment. It begins with an introduction to destination marketing and its significance, followed by an examination of the Gold Coast's key components. The analysis covers the attractions, including beaches, theme parks, and rainforests; activities for various age groups, such as water sports and natural attractions; amenities like accommodation options and diverse culinary experiences; accessibility through international flights and shuttle services, as well as initiatives to improve mobility; and ancillary services, including governmental support and pandemic-related assistance. The report concludes by highlighting the Gold Coast's appeal as a well-rounded tourist destination, supported by its diverse offerings and ongoing efforts to enhance the visitor experience. The report also includes references to relevant academic sources.

Tourism Travel
Booklet
(Gold Coast)
Contents
Introduction..............................................................2
Task..........................................................................2
Conclusion................................................................5
References................................................................5

Introduction
The concept of destination marketing involving
promoting a specific location. Destination marketing has been
gaining a lot of popularity in the contemporary business
environment as it helpful in achieving higher economic
prosperity for a region. For this project, there will be a
consideration to Gold Coast, it is a metropolitan city in the
Australia.
Task
Destinations are considered to be an amalgams of tourist
oriented products and services. The amalgams are also
considered to be elements which are helpful in creating an
overall tourism experience and assist in managing their impact
over a region. Below mentioned are some of the crucial
elements for the analysis for Gold Coast as a tourism
destination.
Attractions: Gold Coast is known to be one of the
Australia’s finest playground. It can be said that attraction in
the region a beautiful combination of natural and man-made.
The major attractions in Gold Coast involves beaches,
fascinating neighborhood, theme parks and theme parks and
rainforest. Gold Coast beaches spread around an area of 35
miles spreading across coastline which provides a calm and
soothing feeling. For adrenaline junkie, there are some specific
theme parks designed such as Wet ‘n’ Wild and Dreamworld.
The list of attractions in the lies in almost all the categories be it
heritage, nature, shopping, sightseeing and water sports.
Activities: Gold Coast possesses a combination of different
activities which are for people irrespective of their age groups. Natural
attractions and parks are its one of the major attraction which carries a
sub-tropical rain forest provides a calm nature oriented feelings. For the
young blood there are some of the best amusements and theme parks in
the southern region of Australia. Water activities such as Jet boating,
diving and kite surfing are some of the activities that people cherish when
they visit Gold Coast. Relating to beach activities there are whale
watching activities as well. This activity focuses on being up close and
person with the largest recognized water living being on the planet.
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Amenities: Gold Coast is known specifically for its hosting trends.
This place carries all types of accommodation services such as 6 star
suites, motels, holiday houses and apartments. So irrespective of the
budget of the person he/she will always find a suitable accommodation
in Gold Coast. There are plenty of accommodation which are present
alongside the coast line portraying a breathtaking view. There are
numerous award winning accommodation available in the region.
When it comes to food, this location possess finest culinary scene
located at beach costs and there is some trendy rooftop cocktail at the
Burleigh heads. Therefore, it can be said that there is no shortage of
food and eating outlets in the region.

Access: Accessibility have always been one of the major
consideration of the Australian tourism authorities. There is an
availability of many direct flights from around to the world to the
nearest international airport of Brisbane. Shuttle bus have been planted
at the airport which takes approximate an hour to reach Gold Coast.
For intra- country travelers there has been number of flights directly to
the destination of Gold Coast in Coolangatta. Additionally, there are
range of initiative undertaken by tourist authorities to improve the
accessibility to such regions. Tourists can hire a scooter or a wheel
chair to ensure ideal mobility to all the places. There has been an
improved bench access at beaches which is another initiative for
improving accessibility to all the people irrespective of their physical
challenges.
Ancillary Services: In Australia, the national, state and regional
government are working to make sure that tourist operations are carried
out in a smooth manner and continuously making efforts to improve the
stature of tourist activity in the country. Considering the present
circumstances of corona pandemic, The Australian Capital Territory
have delivered a $137 million package specially designed for tourism
industry and related businesses. There are a series of webinars designed
with an intention to inform people how to deal with this situation and
make attempts for its improvement.

Conclusion
At the end, it can be said that Gold Coast ticks in the all the
right boxes as a tourist destination and person visiting Australia for
any reason should pay Gold Coast a visit. There is a presence of
numerous items such as parks, beaches and manmade attractions
which assist in emerging as an ideal tourist destination.
References
Books and journal
Gretzel, U. and et al., 2016. Smart tourism destinations: ecosystems
for tourism destination competitiveness. International Journal of
Tourism Cities.
Brouder, P. and et al., 2016. Tourism destination evolution. Routledge.
Lai, K. and Li, X., 2016. Tourism destination image: Conceptual
problems and definitional solutions. Journal of Travel
Research, 55(8), pp.1065-1080.
Viken, A. and Granås, B. eds., 2016. Tourism destination
development: Turns and tactics. Routledge.
Mach, L. and Ponting, J., 2018. Governmentality and surf tourism
destination governance. Journal of Sustainable Tourism, 26(11),
pp.1845-1862.
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