This business portfolio provides an overview of The Westin Sydney's operations within the hospitality and tourism industry in Australia. It covers various elements of the business, including products, location, distribution, pricing models, branding, customer segments, and promotions. The portfolio also includes recommendations for future marketing campaigns, focusing on increasing online advertising and improving customer service. Furthermore, innovative ideas such as enhancing gift vouchers and shopping services, as well as creating tourist attraction packages, are suggested to attract more guests and improve the overall customer experience. The analysis uses information available up to 2018 and emphasizes the importance of service quality in the hospitality sector. Desklib offers access to similar solved assignments and resources for students.
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