This case study provides a comprehensive overview of Hyatt Hotels Corporation, focusing on its current business operations, performance, and regulations within the Australian hospitality sector. It employs STEEP analysis to assess the impact of macro-environmental factors, including social demographics, technological advancements, economic influences, environmental regulations, and political/legal considerations. Furthermore, the analysis utilizes Porter's Five Forces to evaluate the competitive landscape, examining the threat of new entrants, bargaining power of buyers and suppliers, the threat of substitute products, and rivalry among existing competitors. A SWOT analysis is conducted to identify Hyatt's strengths, weaknesses, opportunities, and threats, providing a detailed understanding of the company's competitive position in the Australian hotel sector. This document is available on Desklib, a platform offering a range of study tools for students.