HAT301 Attraction and Event Management: Music Festival Event Analysis

This report provides an analysis of a music festival, examining its type, dimensions, and associated attractions. It identifies the event as a cultural event, highlighting its potential to attract diverse audiences through famous music stars and various activities like dance, crafts, and performance art. The report discusses categorization indicators such as form, location, size, budget considerations, and number of participants. It also identifies key stakeholders, including the ministry of tourism and charitable organizations, and their involvement in the event. Furthermore, the report emphasizes the importance of proper budgeting and the inclusion of VIP services to enhance the event's competitiveness. The festival, planned as a two-day event in Sydney, aims to offer attendees a valuable and engaging experience, fostering socialization and skill development.

Attraction and Event management 1
Attraction and event management
By (names)
Course
Institution
Date

Attraction and Event management 2
Events are the planned social or public occasions. In tourism, events are the key
motivator and figure importantly in the growth and marketing plans of most destinations (Zoran
& Sasko 2013, p.80). This paper will discuss the festivals associated with professional music.
This event would cover all the famous music stars in the world who would perform in an open-
air stage. It would also include other attractions like dance, crafts and performance art. Music
festivals are among the events which attract people from different parts because many wish to
come and see their favorite artist perform live and get to interact with them. In this case,
targeting famous world music stars would attract many people from different countries hence
increasing destination competitiveness.
This event has several attractions which make many people attend the festival. Many
guests tend to follow artists but not the actual events (Karlsen 2018, p.90). This means, when
advertising this music festivals, putting those famous musicians in the headline of the adverts
would help attract even those hardcore guest. Using famous musicians in the headline of your
band would help attract more people in the event than when advertising the event alone.
Another thing which made the event attractive is the freedom to come with a friend even
if they have not purchased the ticket. If one person had purchased the ticket and his or her
partner did not, they were allowed to come to the festival. People say that having more than one
friend attending the festivals would encourage them to purchase the tickets (Aaron 2012, p.95). It
would also make their stay at the event more enjoyable and be forced to stay long hours hence
increasing the event competitiveness. When a person attends an event without his or her close
friends it reaches a time when he or she finds it boring and decides to leave the venue. People

Attraction and Event management 3
leaving the event before time means that the event does not meet their expectations and this is
one major cause of its failures.
Creating of VIP services was also another source of attractiveness to the event. Most
people say that having VIP services like lounges, bathrooms, free drinks and sitting in front seats
was essential to them (Colleen & Mark 2010, p.100) Most people feel they are more superior and
they don’t like sharing same platforms with the ordinary people. Therefore, creating these
services for them would attract them because they are willing to pay more for this. To increase
the competitiveness of the event, one should not assume these people instead should create these
services for them.
Also, the hours set for this festival made it attract many people because they would
enable them to realize the value for their money. This event would take two days and therefore it
would attract many people to Purchase tickets because no one would like spending money on the
event which does not entertain them fully (Jasmina & Nikola 2014, p.60). People would be
interested to attend the festival because the time set would be enough to socialize with their
favorite musicians and also help those aspiring to be like them gain skills. Also, many people
like socializing and extending the event days would enable them to socialize and make friends
from different regions.
This music festival falls under the form of the cultural event because culture is an entity
that characterizes people and society (Karlsen 2018, p.78). It also shows people about their
values, traditions and modern perspectives. The basis of cultural events is people’s interest to
discover what is new and to study. In this case, this music festival would provide all these basis
of learning and experiencing new things. This event would be held in Sydney city because it

Attraction and Event management 4
covers a large population of people. The city is also more developed and it would offer enough
space and necessary material for the event. The size is also big and it would accommodate more
people.
When budgeting for the event, there are some of the things that should be put into
consideration (Simona 2016, p. 63). One is the place where the event would take place. People
and the invited guests should be put into consideration when budgeting for the venue. Also, the
materials to be used during the events should be put into consideration. Proper budgeting is
essential for a successful event (Colleen & Mark 2010, p.110). The number of participants
should be the top 20 most famous world artist
The main stakeholders of this event were the ministry of tourism and hospitality because
their main aim is to increase competitiveness in this sector (Jasmina & Nikola 2014, p.60). Also,
the charitable organizations took part in financing this event because their main aim is nurturing
talents of the young people. Events are important and can help one gain skills in life.

Attraction and Event management 5
References
Aaron, WC (2012), Re-Examining the Role of Antecedent Orientation in Social Psychological
Well-Being through Team Identification, Journal of Contemporary Athletics, Vol. 6, No. 2, PP.
90-130
Colleen, CB & Mark, EH (2010), Exploring the Relationship between Involvement,
Fan Attraction, Psychological Commitment and Behavioral Loyalty in a Sports Spectator
Context, International Journal of Sports Marketing & Sponsorship, Vol. 11, No. 2, PP. 80-120
Jasmina, G & Nikola, V (2014), Sustainable Event Tourism: Case Study City of Pula, Croatia,
UTMS Journal of Economics, Vol. 5, No. 1, PP.50-120
Karlsen, JA (2018), Exploring Theming Dimensions in a Tourism Context, European Journal of
Tourism Research, PP.70-100
Simona, B (2017), a New Concept in Promoting Tourism: Thematic Evenings, Journal of Media
Research, Vol. 10, No. 2, PP. 60-130
Zoran, S & Sasko, G (2013), The Festivals as a Tool on Ohrid Tourism Destination Branding,
UTMS Journal of Economics, Vol. 4, No. 3, PP. 70-120