HAT301: Event Brief - Attraction and Event Management Analysis

This report provides an analysis of an event within the framework of attraction and event management, focusing on the Australia Open. It identifies the event's type, dimensions, and attractions, emphasizing its significance as a major sports event in Australia. The analysis includes a breakdown of the event's form, location, size, budget considerations, and the number of participants. Furthermore, the report identifies and discusses the involvement of various stakeholders, such as sports commissions, media partners, and corporate sponsors, highlighting their roles in organizing, promoting, and funding the event. The report references relevant literature to support its analysis, providing a comprehensive overview of the event's core elements and management aspects. Desklib offers a wealth of similar documents and solved assignments for students seeking to enhance their understanding of event management.

Running Head: MANAGEMENT 0
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Table of Contents
Type, dimension and attractions......................................................................................................2
Brief analysis: Form........................................................................................................................2
Location and size.............................................................................................................................2
Budget considerations......................................................................................................................3
Number of participants....................................................................................................................3
Stakeholders.....................................................................................................................................4
References........................................................................................................................................5

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Type, dimension and attractions
In Australia, One of the biggest sports events is known to be as an Australia Open event started
since 1905. This event is organized on a yearly basis in Melbourne with a record of having
highest number of attendants in a Grand Slam event (Roy, 2017). The reason behind is that many
tourists are attracted to the event and thus come from various nations. One of the unique aspects
of this event is that it boasts of hosting the event in both indoor and outdoor way and thus these
factors attract many communities and people across the globe.
Brief analysis: Form
Australia Sport is a sporting event which held annually in Melbourne (McFarland, 2017). Every
year, this event comes up with new joy and sportsmanship and also includes best from all
sportswomen participated in the event. This event also promotes lawn tennis competition across
the world (Williams, 2018). This competition also includes various famous players and these
players bring the audiences and people from all the nations.
Location and size
This sports event is held on a large scale as many people from different nations come to see this
event. In Melbourne, there are various different parks and tennis courts where the event is held
annually (AusOpen, 2016). In addition, the players who will participate in the event are lodge in
some of the best hotels so that they could have a superior experience and positive mindset.
Moreover, these players are also given to adequate training facilities prior to the match for the
strengthening of their skills.

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Budget considerations
To make the event successful, the organizer of the event needs to consider various significant
aspects of tournament like costs of court, place, etc. Every year cost of the courts also depends
on the seating capacity and size. For a successful event, a budget needs to be prepared in such a
manner that it can meet the requirement of the necessary stakeholders (Sivabalan, Booth, Malmi
and Brown, 2009). The budget consideration will be like following –
Particulars Amount
Promotional Activities $20000
Collection of fees for the event $5000
Rent for each of the courts $750
Rent for officials on an hourly basis $20
Cost of balls (150 sets @ $7 per box) $1050
Water (120 cases @ $3 per case) $480
Trophies $1000
Printing charges $2500
Miscellaneous expenses $6500
Total expenses $37300
Number of participants
This tournament is an older and famous event and thus attract large number of audience all over
the world. The players who participated in the event also gain recognition among these
audiences. It is ascertained that 320 players both seeded and unseeded involves in the respective
tournament so that a chance can be taken in winning the tournament (Mitchell, 2018). For this

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event, the number of participants is divided among the respective category like men, women and
wheelchair matches for the physically handicapped category that exists in the tournament.
Stakeholders
For every program or event, there are some necessary stakeholders who will be having a
significant impact on the decision-making (Ackermann and Eden, 2011). In Australia, there are
several sports commission of Australia such as Valley Sport, Tennis Victoria and Tennis
Australia (Bowden, 2018). These commissions help in organizing, promoting and coordinating
the progress of the events during the time of tournaments. Another attached stakeholders
connected with this tournament includes the sports media, such as Channel 9 and KIA sports,
who have a contractual agreement to broadcast the tournament and match directly to the viewers
who are at home looking to watch the game (Otto, 2018).
For effective accomplishment of the programme, a particular group and team will also be work
hard in order to raise money from different sources such as commercial and corporate partners,
government officials, and so on. As this event organized every year (Annual basis), these groups
are connected with many authorities and board members to increase the support in finance.
In this event, there are also some post-event activities having same significance as preset of
actions (Albers, 2009). For instance, these activities for this particular event will be like feedback
collection, acknowledging legacy, etc. (Donmez, Boyle and Lee, 2007). and these elements need
to be involved with the operation element of the tournament. The success of any event also
depends on the audience, visitors and various other individuals showing keen concern towards
the tournament (BRENNAN‐HORLEY, C.H.R.I.S., Connell and Gibson, 2007). Some of these
can also be term or regarded as indirect stakeholders of the event.
Hence, it can be said that Australia Open is one of the eye-catching event attracting people and
individuals all over the globe. This event popularity is increasing year by year and so many new
visitors, public, corporate partners and other institution are constantly connecting with this new
event in order to support the tournament directly or indirectly.

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References
Ackermann, F. and Eden, C. (2011) Strategic management of stakeholders: Theory and
practice. Long range planning, 44(3), pp.179-196.
Albers, M.J. (2009) Design for effective support of user intentions in information-rich
interactions. Journal of Technical Writing and Communication, 39(2), pp.177-194.
AusOpen. (2016) Tennis Australian Open Championship – A Historical Synopsis [ONLINE]
Available from: http://www.ausopen.org/tennis-australian-open-championship-a-historical-
synopsis/html [Accessed 13/12/2018].
Bowden, E. (2018) Australian Open 2018: Actor Will Ferrell raves about trip Down Under
[ONLINE] Available from: https://www.canberratimes.com.au/sport/tennis/australian-open-
2018-actor-will-ferrell-raves-about-trip-down-under-20180119-h0ko8e.html [Accessed
13/12/2018].
BRENNAN‐HORLEY, C.H.R.I.S., Connell, J. and Gibson, C. (2007) The Parkes Elvis Revival
Festival: Economic development and contested place identities in rural Australia. Geographical
research, 45(1), pp.71-84.
Donmez, B., Boyle, L.N. and Lee, J.D. (2007) Safety implications of providing real-time
feedback to distracted drivers. Accident Analysis & Prevention, 39(3), pp.581-590.
McFarland, R. (2017) Major sport events in Melbourne, Australia: Why Melbourne is the
nation's sporting capital [ONLINE] Available from: http://www.traveller.com.au/no-contest-
why-melbourne-is-the-nations-sporting-capital-gus8fc [Accessed 13/12/2018].
Mitchell, K. (2018) Roger Federer and Angelique Kerber can rise from Australian Open
wreckage [ONLINE] Available from: https://www.theguardian.com/sport/2018/jan/10/roger-
federer-angelique-kerber-australian-open-nadal-wawrinka-kvitova [Accessed 13/12/2018].
Otto, T. (2018) Channel 9 in $60 million, Australian Open bombshell [ONLINE] Available
from: https://www.news.com.au/sport/tennis/channel-9-in-60-million-australian-open-
bombshell/news-story/b9dc992d8a39c4b28c301a2041d0653b [Accessed 13/12/2018].

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Roy, N. (2017) 10 lesser known facts about the Australian Open [ONLINE] Available from:
https://www.sportskeeda.com/tennis/10-lesser-known-facts-about-the-australian-open [Accessed
13/12/2018].
Sivabalan, P., Booth, P., Malmi, T. and Brown, D.A. (2009) An exploratory study of operational
reasons to budget. Accounting & Finance, 49(4), pp.849-871.
Williams, J. (2018) By Looking to Asia, the Australian Open Found Itself [ONLINE] Available
from: https://www.nytimes.com/2018/01/26/sports/tennis/australian-open-asia.html [Accessed
13/12/2018].